{"id":505430,"date":"2026-02-26T13:43:09","date_gmt":"2026-02-26T13:43:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/505430\/"},"modified":"2026-02-26T13:43:09","modified_gmt":"2026-02-26T13:43:09","slug":"ai-is-changing-football-coverage-but-it-cannot-cover-the-emotion-of-covering-manchester-city","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/505430\/","title":{"rendered":"AI is changing football coverage, but it cannot cover the emotion of covering Manchester City"},"content":{"rendered":"

The way football and Manchester City are covered has evolved with the advent of AI. As AI has evolved, it has become easier through search engines for readers to find quick summaries of matches, players, and any other football-related topic through AI\u2019s ability to quickly summarize a host of articles into one neat summary. AI is driving traffic away from independent websites. This isn\u2019t fair on the people who devote their time to running, writing for, and maintaining an independent football website.<\/p>\n

One thing AI cannot do is summarize the emotion of being a City supporter, or a supporter of any other club for that matter. As AI evolves, the emotion that comes with covering City cannot be lost to football coverage. There is a place for independent coverage of Manchester City and any other club, and that must remain as the coverage of football evolves with AI.<\/p>\n

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Covering Manchester City throughout a season is a journey full of highs and lows that AI cannot begin to describe.<\/p>\n

Covering Manchester City as a City fan first and foremost, from the summer transfer window through to the end of a season, is a journey. It is a journey filled with storylines, highs, lows, and every other emotion in between. That is the lot of a football fan. Trying to cover that journey is a task in itself. At esteemedkompany.com, the challenge is to try to capture that emotion through writing. It isn\u2019t a simple task. Some articles resonate with readers; others do not. But more than anything, the views and opinions shared here come from a Manchester City fan\u2019s point of view. There is emotion attached to the journey. The goal is to convey that emotion as it happens. As City win, lose, or draw, the feelings attached to that result are genuine. That is something that AI cannot replicate.<\/p>\n

Capturing the fans\u2019 emotion, specifically mine, of Manchester City\u2019s recent come-from-behind win over Liverpool at Anfield<\/a> is a task that AI cannot do. AI doesn\u2019t ride the highs and lows of such a match. AI doesn\u2019t feel an attachment to players such as Phil Foden or Nico O\u2019Reilly rising through City\u2019s academy to the first team. It doesn\u2019t feel the emotion or capture the emotion of a late winner. That\u2019s where independent journalism comes in. Big media outlets have their niche, as does independent football coverage. Neither can be lost as AI evolves. Football coverage would be weaker if AI becomes the dominant force in the coverage of football and football clubs.<\/p>\n

\"\"There is a place for independent football to exist alongside AI and that should be the future of football coverage.<\/p>\n

As AI grows and expands in its coverage of Manchester City and football in general, it must do so alongside journalists, bloggers, and independent football coverage. It cannot replace the human touch. If the human touch is lost in terms of football coverage, it will never be the same. Yes, AI can quickly summarize a host of topics into a quick and convenient read, but it cannot capture the emotion and the highs and lows of being a football fan. AI can work with and alongside independent publishers; it cannot replace them. The hope is that as AI grows, the essence of covering a club like Manchester City, or any other, doesn\u2019t become lost along the way. It simply cannot afford to be.<\/p>\n

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There are now complaints in some sections that football has become too robotic on the pitch. The coverage of the game cannot go down that path. It wouldn\u2019t be the same if AI replaced independent football coverage. There is always a place for the human touch in covering Manchester City. Or any other club or aspect of football for that matter.<\/p>\n

Final thoughts.<\/p>\n

Recently, the Football Writers Association<\/a> launched a formal initiative to engage with leading artificial intelligence companies over the use of journalistic content, such as content produced on esteemedkompany.com, by AI platforms. Everyone associated with esteemedkompany.com fully supports this initiative. A deal needs to reached that covers AI\u2019s use of work done on esteemedkompany.com. The same deal needs to done arranged for all football writers and independent websites associated with the game.<\/p>\n","protected":false},"excerpt":{"rendered":"The way football and Manchester City are covered has evolved with the advent of AI. As AI has…\n","protected":false},"author":2,"featured_media":505431,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[563],"tags":[64,63,596,223869,176177,253856,253853,253854,253855,1613,2354,92963,92962,85],"class_list":["post-505430","post","type-post","status-publish","format-standard","has-post-thumbnail","category-football","tag-au","tag-australia","tag-football","tag-football-coverage","tag-football-fan","tag-independent-coverage","tag-independent-football","tag-independent-football-coverage","tag-independent-websites","tag-liverpool","tag-manchester-city","tag-nico-oreilly","tag-phil-foden","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/505430","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=505430"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/505430\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/505431"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=505430"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=505430"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=505430"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}