{"id":505638,"date":"2026-02-26T15:52:15","date_gmt":"2026-02-26T15:52:15","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/505638\/"},"modified":"2026-02-26T15:52:15","modified_gmt":"2026-02-26T15:52:15","slug":"new-ai-informed-communications-agency-right-on-q-launches-campaign-brief","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/505638\/","title":{"rendered":"New AI-Informed Communications Agency \u2018Right On Q\u2019 Launches \u2013 Campaign Brief"},"content":{"rendered":"

\t\t\t February 26 2026, 1:19 pm | BY Ricki Green | No Comments<\/a><\/p>\n

\t\t\t\t\t \t\t\t\t\t\t\t\t\t\t\"New<\/p>\n

\t\t\t\t\t \tIn response to one of communication\u2019s biggest evolutions since social media, an AI-informed communications agency has now launched in Australia.\u00a0Right On Q\u00a0(ROQ)\u00a0integrates AI intelligence with strategy and storytelling, built to drive brand visibility where consumers are increasingly making decisions.<\/p>\n

\u00a0<\/p>\n

Research commissioned by ROQ1 reveals an urgent call to attention to brands in the local market, with 81% of respondents having used an AI-powered search engine in the past month, and almost half (45%) having made a purchase in the past 6 months as a result of an AI search recommendation.<\/p>\n

Right on Q has been established with the understanding that AI-powered search, and Generative Engine Optimisation (GEO), prioritises what others are saying about your brand online \u2013 not just what you say about yourself. This makes clarity, consistency and credibility across owned, earned, social and content creators more important than ever before.<\/p>\n

What exactly does Right On Q do?<\/p>\n

The new agency\u2019s first step is to comprehensively audit and diagnose the brand\u2019s current visibility and sentiment across the leading AI search engines in Australia \u2013 including ChatGPT, Google AI Overviews and Perplexity.<\/p>\n

This will be measured across your existing channel presence and against your biggest competitors.<\/p>\n

ROQ can then produce a customised optimisation report identifying the key topics, channels and assets to improve your brand visibility in the short and long term.<\/p>\n

After that the real magic starts \u2013 brands can leverage ROQ\u2019s industry leading software and expertise to optimise content that strengthens visibility signals within AI search, from media releases and blog posts to social content calendars and content creation.<\/p>\n

Why has Right On Q launched?<\/p>\n

\u201cThe way people find information and make decisions about brands is evolving at lightning speed and collapsing the traditional marketing funnel as we know it\u201d, says Right On Q Co-Founder, Mike Maurice.<\/p>\n

\u201cIn mere seconds, a consumer can ask a question about your brand category and receive one synthesised response. If you\u2019re a part of the answer, great \u2013 people are often forming opinions before they even visit your website. But it\u2019s quickly becoming the reality that people are making decisions about you faster and easier, or not at all.<\/p>\n

Created for communications and marketing teams, Right On Q is the product of three co-founders \u2013 comms agency Adhesive\u2019s Founder, Mike Maurice, creator and social agency Ernest\u2019s, Founder, Tim Rasbash, and joining them is Adhesive and Ernest\u2019s Storytelling Lead, Bridget Mills. The three will remain working in their existing roles within Adhesive and Ernest companies.<\/p>\n

\u201cWe established ROQ with the belief that Generative Engine Optimisation (GEO) is not about chasing keywords or gaming systems. We know these engines are on the hunt for the most credible signals possible to the questions being asked. And what\u2019s only been magnified in this era of \u2018ask\u2019 is what others say about you is incredibly important, whether that\u2019s earned media or customer reviews,\u201d says Rasbash.<\/p>\n

Mills adds: \u201cAI-powered search engines are seeking the best possible answer to the questions that they\u2019re being asked. And \u2018best\u2019 doesn\u2019t always mean the biggest name or budget. With this new offering, we now have the insights to inform our clients with a much more targeted and effective program.\u201d<\/p>\n

Right On Q has soft launched to a handful of brands in recent months, and is now available for servicing Australian brands across all categories and sizes who are navigating what the new era of search will mean for their communications and marketing mix.<\/p>\n

Chat to the team about how to be Right On Q where your consumers are searching now today by reaching out to [email\u00a0protected]<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"February 26 2026, 1:19 pm | BY Ricki Green | No Comments In response to one of communication\u2019s…\n","protected":false},"author":2,"featured_media":505639,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[256,254,255,64,63,105],"class_list":{"0":"post-505638","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artificial-intelligence","8":"tag-ai","9":"tag-artificial-intelligence","10":"tag-artificialintelligence","11":"tag-au","12":"tag-australia","13":"tag-technology"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/505638","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=505638"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/505638\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/505639"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=505638"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=505638"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=505638"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}