![](\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/02\/b861aa12d953e11f93e6a01386956f70c8-mark-zuckerberg-prada.rvertical.w330.jpg\")
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What comes to mind when you think of Mark Zuckerberg and fashion? His L.A.-bro-aesthetic rebrand<\/a>? How much he appreciated Lauren S\u00e1nchez\u2019s corset<\/a> at Donald Trump\u2019s inauguration? Perhaps his bedazzled Benson Boone cosplay suit?<\/a> Well, now he\u2019s added another sartorial accomplishment to his long and impressive list: sitting front row at Milan Fashion Week.<\/p>\n On Thursday, Zuckerberg and his wife, Priscilla Chan, attended the Prada show in Milan. Flanked by a gaggle of security guards, publicists, and Anna Wintour, the two were seen arriving late and being ushered to their seats. They appeared to be decked out in head-to-toe Prada and were, by technocrat standards, attempting to look chic. It\u2019s unclear why Zuckerberg decided to show up here specifically, but it probably has something to do with the brand\u2019s deal with Meta<\/a> to collaborate on a new line of smart glasses.<\/p>\n Surprise guests at Prada pic.twitter.com\/BPHqLo9oaW<\/a><\/p>\n \u2014 Vanessa Friedman (@VVFriedman) February 26, 2026<\/a><\/p>\n Videos of Zuckerberg\u2019s big Prada moment immediately circulated<\/a> online, most of which show him sitting stiffly upright in a brown button-up and slacks. Needless to say, the fashion heads are not thrilled. \u201cDo you think Zuck gives a shit\u2026 or understands the myriad of references pulled by Mrs. Prada to design this collection. It\u2019s not the fact that he\u2019s another billionaire buying his way into fashion,\u201d Mandy Lee, a fashion commentator, wrote on her Instagram Story. \u201cIt\u2019s the fact that he\u2019s a swagless fucking loser.\u201d \u201cI have to give it to him, he is true to himself,\u201d nightlife darling Terence Edgerson wrote under one video<\/a>. \u201cLooking sloppy in Prada is a hard feat that I didn\u2019t think anyone could achieve but he does it so effortlessly. A mess.\u201d Another commenter<\/a> put it more simply. \u201cMiuccia!! Stand up girl!!!\u201d<\/p>\n Stay in touch.<\/p>\n Get the Cut newsletter delivered daily<\/p>\n Vox Media, LLC Terms and Privacy Notice<\/p>\n