DAZN, the sports streaming platform and the home of NFL Game Pass, has reported strong international growth for the NFL service following another season of product innovation and elevated fan experiences.<\/p>\n
Subscriptions to NFL Game Pass on DAZN rose by 24 per cent year-on-year, continuing a trend of double-digit subscriber growth every season since the start of DAZN\u2019s partnership with the NFL in 2023.<\/p>\n
Meanwhile, subscriptions to the Ultimate Tier, which unlocks premium features, including HDR viewing, Dolby 5.1 audio, Multiview, and increased device flexibility, grew more than 300 per cent as fans signed up for an enhanced viewing experience.<\/p>\n
Super Bowl LX drove significant global interest, with international fans streaming more than 125 million minutes across DAZN\u2019s 200+ markets.<\/p>\n
Throughout the 2025 season, DAZN stepped up localisation, offering every NFL game in Spanish and Portuguese, introducing coverage in Japanese, and making more games available in French and Dutch compared to the prior season.<\/p>\n
Fan engagement also rose sharply. One in four NFL Game Pass subscribers used DAZN\u2019s FanZone community feature, up 20 per cent on the prior year. DAZN introduced a number of interactive features, including real-time voting for standout teams and players, as well as games and quizzes.<\/p>\n
Shay Segev, DAZN Group CEO, commented: \u201cNFL Game Pass on DAZN continues to drive remarkable growth as we invest in enhancing the fan experience every season. Fans value high-quality streaming, greater localisation, and innovative interactive features that bring them closer to the action. We\u2019re proud to support the NFL\u2019s international expansion and provide world-class entertainment to NFL fans around the world.\u201d<\/p>\n
Executive Vice President of Media Distribution for the NFL, Hans Schroeder, added: \u201cAs this past season exemplified, there is undeniable momentum behind the NFL\u2019s international ambitions, and our partnership with DAZN is a key offering in reaching NFL fans around the world. The growth of NFL Game Pass demonstrates the passion and interest that international viewers have in our game. DAZN\u2019s continued investment in innovation, localization, and fan\u2011focused interactivity has helped elevate the viewing experience and we\u2019re excited to build on this progress and continue delivering world\u2011class NFL action to our global fanbase.\u201d<\/p>\n
NFL Game Pass is a central component of the league\u2019s international strategy, providing a direct digital platform to reach fans worldwide and strengthen the NFL\u2019s position as a global sports property. To date, 62 regular\u2011season games have been played across major international markets\u2014including London, Berlin, Munich, Frankfurt, Madrid, Dublin, S\u00e3o\u202fPaulo, Mexico City and Toronto\u2014expanding the league\u2019s presence and deepening local fandom. In 2026, the NFL will scale this commitment further by staging a record nine international games across four continents, seven countries and eight stadiums, including new markets and cities that will broaden the league\u2019s global footprint.<\/p>\n","protected":false},"excerpt":{"rendered":"DAZN, the sports streaming platform and the home of NFL Game Pass, has reported strong international growth for…\n","protected":false},"author":2,"featured_media":507633,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[559],"tags":[64,63,593,85],"class_list":["post-507632","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nfl","tag-au","tag-australia","tag-nfl","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/507632","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=507632"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/507632\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/507633"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=507632"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=507632"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=507632"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}