BARCELONA, Spain \u2013 March 1, 2026 \u2013 Samsung Electronics Co., Ltd. today unveiled its expanded exhibition at Mobile World Congress (MWC) 2026, being held at Fira Gran Via in Barcelona, Spain from March 2-5. Samsung\u2019s exhibition space builds on the momentum of Galaxy Unpacked, going beyond mobile by demonstrating how Galaxy AI is evolving into a truly agentic companion and delivering more personalized, intuitive and seamlessly connected experiences across the Galaxy ecosystem. In addition to these mobile advancements, Samsung is also highlighting its AI-driven network innovations, showcasing comprehensive leadership that spans the entire connectivity ecosystem.<\/p>\n
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Following the excitement of Galaxy Unpacked, Samsung’s MWC 2026 exhibition highlights all the ways Galaxy AI is expanding.<\/p>\n
\nAt the center of this evolution is the Galaxy S26 series, Samsung\u2019s third-generation AI phone introduced alongside new ecosystem innovations like the Galaxy Buds4 series. By unveiling these products together, Samsung is demonstrating how Galaxy AI works cohesively across mobile and wearables to anticipate user needs and enhance everyday experiences.<\/p>\n
\u201cMWC is an opportunity to show not only where Galaxy AI is today, but where it\u2019s going next,\u201d said TM Roh, Chief Executive Officer, President and Head of Device eXperience (DX) Division at Samsung Electronics. \u201cFrom the Galaxy S26 series to emerging form factors like Galaxy XR and Galaxy Z TriFold, we\u2019re pushing the boundaries of what mobile technology can be \u2014 while keeping the user experience at the center of every innovation.\u201d
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Galaxy S26 Series: The Most Intuitive Galaxy AI Phone Yet<\/p>\n
\nThe Galaxy S26 series is an AI phone built on performance and engineered for ease. Samsung\u2019s immersive experiences demonstrate how Galaxy S26 uses Galaxy AI to simplify everyday tasks by understanding intent, anticipating needs and taking action on behalf of users.<\/p>\n
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The Galaxy S26 series, Samsung’s third-generation AI phone, intuitively simplifies your world.<\/p>\n
\nKey experiences will highlight:<\/p>\n
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Industry-first built-in Privacy Display1\u00a0for mobile devices: gives users greater control over what\u2019s visible on their device without compromising the viewing experience in everyday use.<\/p>\n
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Powerful performance: built on the most powerful hardware ever on a Galaxy S series and keeps advanced capabilities running smoothly in the background.<\/p>\n
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Customized mobile chipset: Snapdragon 8 Elite Gen 5 for Galaxy delivers best-in-class performance on Galaxy S26 Ultra.<\/p>\n
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Redesigned Vapor Chamber on Galaxy S26 Ultra: supports stable thermal performance for flagship-AI capabilities.<\/p>\n
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Galaxy\u2019s industry-leading camera system unifies capture, editing and sharing together in one seamless experience.<\/p>\n
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Galaxy\u2019s brightest camera yet: wider camera apertures on Galaxy S26 Ultra for clearer photos and richer detail in low-light conditions, even when zoomed in.<\/p>\n
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Enhanced Nightography video: sharper and more vibrant low-light footage with improved noise reduction.<\/p>\n
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Upgraded Super Steady video: enables a horizontal lock option to deliver cinematic stability with consistent framing.<\/p>\n
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Photo Assist:2\u00a0users can simply describe what they want to change in their own words, with the ability to edit day scenes into night or restore missing parts of an object, like a bite taken out of cake \u2014 all via natural voice interactions.<\/p>\n
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Creative Studio:3\u00a0the ability to change images into various styles and turn ideas into personalized sticker sets and wallpapers, unifying creation and customization.<\/p>\n
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Expanding the Galaxy Ecosystem Experience<\/p>\n
\nSamsung\u2019s MWC presence demonstrates that with deeper integration across products, Galaxy AI enhances convenience, continuity and personalization at every touchpoint.<\/p>\n
Ecosystem highlights include:<\/p>\n
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The ability of visitors to explore Galaxy AI features with AI agents that enhance user convenience through the Galaxy Buds4 series.<\/p>\n
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Hands-on demonstrations with the newly launched Galaxy Book6 Pro and Galaxy Book6 Ultra that showcase powerful performance and optimized productivity.<\/p>\n
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Galaxy Tab S11,\u00a0delivering enhanced AI experiences optimized for large-screen viewing and multitasking.<\/p>\n
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Health Experiences with the Galaxy Watch8 series, offering more personalized insights and wellness interactions for running, sleep and mindfulness.<\/p>\n
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At MWC, the Samsung exhibition showcases the integrated Galaxy AI experience across its latest devices.<\/p>\n
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Intelligent Infrastructure<\/p>\n
\nSamsung is expanding its agentic AI strategy beyond consumer devices and into intelligent infrastructure, extending its leadership from mobile innovation to AI-powered manufacturing and connected health.<\/p>\n
Through its AI-Driven Factories initiative, Samsung is accelerating its evolution toward autonomous manufacturing powered by AI. Building on its plan to transition global manufacturing operations into AI-Driven Factories by 2030, Samsung is demonstrating how AI agents, digital twin simulations and real-time data analysis can work together to optimize production, strengthen quality control and enhance operational resilience.<\/p>\n
Samsung will also showcases its Connected Care vision, strengthened by Xealth following its acquisition in 2025. By integrating health metrics across the Galaxy ecosystem, Samsung is enhancing Samsung Health capabilities to enable more proactive, personalized and continuous health management. At the clinical level, Xealth enables health systems to integrate digital health tools, care programs and patient data directly into physician workflows across a network of hundreds of hospitals and vendors \u2014 allowing clinicians to prescribe, monitor and manage digital care in ways that align with real-world patient needs.
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Next-Generation Leadership and Innovation<\/p>\n
\nReinforcing its design heritage, Samsung is presenting a forward-looking vision for next-generation form factors and emerging technologies, underscoring its long-term commitment to pushing the boundaries of innovation. Through exclusive, hands-on experiences with Galaxy Z TriFold and\u00a0Galaxy XR, visitors will see how Samsung continues to lead the industry into the mobile AI era.<\/p>\n
The company is also highlighting the Galaxy Foundation, emphasizing its commitment to privacy, security, sustainability and responsible development \u2014 including advancements in Samsung Knox and hardware-based protective technology.<\/p>\n
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Exclusive, hands-on experiences with Galaxy Z TriFold and Galaxy XR showcase how Samsung is pioneering the future of mobile AI.<\/p>\n
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Expanding Satellite Connectivity Through Regional Partnerships<\/p>\n
\nSamsung is expanding satellite communication capabilities for select Galaxy smartphones \u2014 including the Galaxy S26 series \u2014 through ongoing partnerships with leading global telecommunications operators in North America,6\u00a0Europe7\u00a0and Japan.8\u00a0Designed to support emergency response and essential communication when traditional mobile networks are unavailable, Samsung has supported satellite communication on select Galaxy flagship smartphones and Galaxy A series since 2025 and continuously expanding the number of supported models. With capabilities rolling out in phases based on regional network availability and regulatory requirements, Samsung will continue working with network operators and satellite providers to ensure users have reliable access to critical communication tools at crucial moments.<\/p>\n
Visitors can explore these groundbreaking AI innovations firsthand at Samsung\u2019s Galaxy Experience Booth in Hall 3 at Fira Gran Via from March 2-5.<\/p>\n
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Visitors to Samsung\u2019s MWC 2026 Galaxy Experience Booth will get the opportunity to explore all of the latest Galaxy AI innovations firsthand. <\/p>\n
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Networks Business\u2019 AI Vision: Bringing AI Into Every Layer of the Network<\/p>\n
\nBuilding on the company\u2019s AI leadership across various business portfolios, Samsung is leading the charge in end-to-end software-driven networks. By providing a flexible foundation that seamlessly accommodates high-performance computing platforms (CPUs and GPUs) from leading ecosystem partners, Samsung enables operators to rapidly deploy AI-driven capabilities and scale innovative services. This software-centric approach not only optimizes network efficiency and performance but also empowers operators to transform their existing infrastructure into a powerful engine for AI innovation.<\/p>\n
Samsung is accelerating the transition toward networks that are fully autonomous by 2027. Central to this vision is Samsung CognitiV Network Operations Suite (NOS), a set of diverse AI-powered network automation solutions featuring Agent Fabric. As a unified, decision intelligence layer, Agent Fabric enables multi-agent systems where specialized AI agents work independently or collectively based on their reasoning. These agents streamline the entire network lifecycle \u2014 from planning and installation to maintenance, troubleshooting, optimization and user experience management, and live demonstrations of multi-agent systems will be presented at the event.<\/p>\n
Samsung will also unveil the power and potential of \u201cNetwork in a Server,\u201d its software-driven, next-gen edge AI solution, opening up new business opportunities for enterprises. By consolidating multiple network functions into a single server powered by the latest processors, enterprises can easily adopt AI services, such as safety monitoring and AR overlays, which require local processing for real-time responsiveness.<\/p>\n
The Samsung Networks booth is located in Hall 2, Stand 2M20 and is accessible by invitation only.
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About Samsung Electronics Co., Ltd.<\/p>\n
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\nSamsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, digital signage, smartphones, wearables, tablets, home appliances and network systems, as well as memory, system LSI and foundry. Samsung is also advancing medical imaging technologies, HVAC solutions and robotics, while creating innovative automotive and audio products through Harman. With its SmartThings ecosystem, open collaboration with partners, and integration of AI across its portfolio, Samsung delivers a seamless and intelligent connected experience. For the latest news, please visit the Samsung Newsroom at news.samsung.com<\/a>.<\/p>\n