AI (artificial intelligence) B2B sales startup Firmable has raised $14 million in a Series A for expansion into the US.<\/p>\n
The round was led by existing investor Airtree, with led the previous $9m raise in October 2023. Other investors include former Pacific Brands CEO Sue Morphet, A Cloud Guru cofounder Sam Kroonenburg, Redbubble\u2019s Martin Hosking and Aconex cofounder Rob Phillpot. <\/p>\n
The new capital will go towards its US roll out as well as further development of specialist sales data and buying signals, and the build-out of AI agents to execute actions for sales teams.\u00a0<\/p>\n
Firmable<\/a>\u00a0was cofounded by former Aconex trio Leigh Jasper Paul Perrett, and Karthik Venkatasubramanian in 2023 to improve sales productivity with new AI tools and approaches. <\/p>\n It too a patchwork of data and software tools and merged them into a single platform underpinned by proprietary account data to track buying signals, and automate sales tasks and administration.<\/p>\n The platform now has more than 1,000 customers, including CBRE, Eftsure, G2, Robert Half, Monday.com, Marsh, and Canon, operating in Australian and New Zealand as well as eight markets in the Asia-Pacific region.<\/p>\n \tGet the best of Startup Daily straight to your inbox<\/p>\n \n Want to know the latest in startup news? Subscribe to our daily news and analysis coverage on what\u2019s happening to ANZ startups, investors and the broader ecosystem. And best of all, it’s FREE! <\/p>\n By continuing, you agree to our\u00a0Terms & Conditions<\/a>\u00a0and\u00a0Privacy Policy<\/a>.<\/p>\n Jasper, the co-CEO, said sales success is directly linked to the quality of external account data and the effectiveness of AI tools.<\/p>\n \u201cKnowing which prospect to target \u2013 and most importantly when \u2013 is the major driver of sales efficiency,\u201d he said. Using Firmable, salespeople waste less time on research, eliminate tedious administration, and focus their valuable time on the customers and conversations that matter.\u201d<\/p>\n What sets Firmable apart, Jasper explained, is that most sales intelligence tools are simply interfaces atop the same licensed datasets, and thus often out of date US-centric. <\/p>\n \u201cWe took the harder path \u2013 building our own data asset from the ground up \u2013 because we believe the compound advantage of owning the data layer is what actually makes AI agents useful rather than just fast at being wrong,\u201d he said. <\/p>\n His co-CEO, Perrett said every sales leader they talk to says the same thing: their US-built tools don\u2019t work internationally. <\/p>\n \u201cThe data is wrong, the coverage is thin, and the workflows assume an American go-to-market motion. We\u2019re not just filling a coverage gap \u2013 we\u2019re building the AI-native platform these teams actually need,\u201d he said<\/p>\n So they built Firmable with three reinforcing layers. First, to assemble and continuously update proprietary account and contact data using AI-driven web data aggregation, LLM-based extraction, and entity resolution. Then it surfaces precision buying signals including leadership changes, hiring surges, funding rounds, technology shifts, and other events that indicate purchase intent. Finally, AI agents act on those signals autonomously: enriching CRM records, prioritising accounts, drafting outreach and orchestrating sales actions.<\/p>\n Airtree\u00a0partner John Henderson said\u00a0the AI sales tooling market is exploding, but most startups in the space have no defensible data moat. <\/p>\n \u201cFirmable is one of very few companies globally that owns its own proprietary dataset and is building agents directly on top of it,\u201d he said.<\/p>\n \u201cThe team\u2019s track record of scaling Aconex into a multibillion-dollar company gives us conviction that they can execute the same playbook \u2013 start in APAC, prove the model, then take it global.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"AI (artificial intelligence) B2B sales startup Firmable has raised $14 million in a Series A for expansion into…\n","protected":false},"author":2,"featured_media":514352,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[256,254,255,64,63,30282,239289,257294,44,182957,105],"class_list":["post-514351","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artificial-intelligence","tag-ai","tag-artificial-intelligence","tag-artificialintelligence","tag-au","tag-australia","tag-b2b","tag-capital-raising","tag-firmable","tag-news","tag-series-a","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/514351","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=514351"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/514351\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/514352"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=514351"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=514351"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=514351"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}