{"id":517314,"date":"2026-03-04T03:50:12","date_gmt":"2026-03-04T03:50:12","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/517314\/"},"modified":"2026-03-04T03:50:12","modified_gmt":"2026-03-04T03:50:12","slug":"engineers-australia-makes-f1-history-with-in-her-corner-via-bastion","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/517314\/","title":{"rendered":"Engineers Australia Makes F1 History With \u2018In Her Corner\u2019 Via Bastion"},"content":{"rendered":"

Bastion<\/a> and Engineers Australia<\/a> will launch \u2018In Her Corner\u2019 at the season opening Australian Grand Prix on International Women\u2019s Day.<\/p>\n

Globally, F1 circuits are steeped in heritage, with corners named after motorsport legends. But none have recognised the women shaping the sport through engineering excellence\u2014until now. For the first time in Formula 1 history, a corner will be named after women.<\/p>\n

Originated by Bastion and developed in partnership with the Australian Grand Prix Corporation, In Her Corner will see Turn 6 at the Albert Park Grand Prix Circuit renamed in honour of two engineers: Laura K. M\u00fcller, race engineer at TGR Haas F1 Team and Hannah Schmitz head of race strategy at Oracle Red Bull Racing & Red Bull Technology.<\/p>\n

The initiative builds on Bastion\u2019s three-year partnership with Engineers Australia under its Making Life Happen platform. With just 13 per cent of engineers in Australia women, Engineers Australia challenged Bastion to make engineering the most talked about profession in the country.<\/p>\n

As the pinnacle of engineering performance and innovation, the Formula 1 offered cultural relevance at scale. By launching in the lead up to International Women\u2019s Day, Bastion has placed Engineers Australia in a position of strength, putting the profession at the centre of conversation.<\/p>\n

Turn 6 will also feature the Engineers Australia \u2018In Her Corner\u2019 Grandstand and an Innovation Hub. It will showcase how engineers make motorsport happen and creating a direct pathway for students and fans to see themselves in the profession.<\/p>\n

In addition to the on-track activity, there is a ticketed In her Corner event on Thursday with panel discussions involving M\u00fcller and Schmitz including global F1 CEO Stefano Domenicali discussing the importance of representation in motorsport and engineering.<\/p>\n

Simon Langley, chief creative officer at Bastion said: \u201cIt is not often you have the opportunity to create something that genuinely shifts culture. In Her Corner is more than a naming rights moment. It is a statement for change. Partnering with Engineers Australia and the Australian Grand Prix Corporation to make history at Formula 1 is exactly the kind of impact we believe brands should be making.\u201d<\/p>\n

Richard Riboni general manager brand and marketing Engineers Australia said: \u201cIn Her Corner puts women engineers in the spotlight at one of the most visible and celebrated engineering arenas in the world.<\/p>\n

\u201cBy working with Bastion and the Australian Grand Prix Corporation, we are not only celebrating extraordinary talent, we are showing the next generation that they belong in this profession. This initiative reflects our commitment to building a more diverse and inclusive engineering workforce and to leading that change from a position of strength.\u201d<\/p>\n

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