![\"Google](\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/03\/google-ads-documentation-1754954273.jpg\")
<\/p>\n<\/p>\n
Google has updated or is updating a number of Google Ads and Google Merchant Center policies. This goes across alcohol, prescription drugs, gambling and games and government documents and services policies.<\/p>\n
(1) Physical goods subscriptions expansion: Alcohol<\/a> – Google Merchant Center:<\/p>\n Physical goods subscriptions policy will be updated to formally include alcohol (for example, Wine Clubs) for eligible merchants in the United States. Requirements for alcohol subscriptions:<\/p>\n Be aware that our systems can only support one subscription price per landing page and subscription cost should be a total, non-discounted periodic payment. Google wil also encourage you to review your checkout process to ensure all mandatory fees are clearly disclosed to customers.<\/p>\n (2) Recurring billing policy expansion: Prescription drugs<\/a> – Google Merchant Center:<\/p>\n Google is updating its recurring billing policy<\/a>. This update will allow certified merchants to promote prescription drugs with recurring billing and bundled services in the U.S.<\/p>\n If you are a certified U.S. Online Pharmacy, you can now run the following types of offers:<\/p>\n Prescription drug subscriptions: Selling prescription drugs using a recurring billing model.
To take advantage of these changes, ensure you meet the following criteria:<\/p>\n Certification: Maintain status as a certified U.S. Online Pharmacy<\/a>.
If your account is currently disapproved for prescription drug subscriptions, you can request a new account review<\/a> in the Merchant Center when you\u2019ve met the above requirements.<\/p>\n (3) Update to Gambling and Games Policy: Indiana, USA (March 2026)<\/a> – Google Ads:<\/p>\n On March 31, 2026, Google will update the United States country specifics of its Gambling and Games policy to temporarily pause new certification applications for online-gambling promoting content (aggregators) in Indiana.<\/p>\n (4) Update to Other restricted businesses: Government documents and services policy (March 2026)<\/a> – Google Ads:<\/p>\n On March 17, 2026, the Google Ads “Other restricted businesses: Government documents and services policy<\/a>” will be updated.<\/p>\n If you\u2019re running ads promoting “Business identifiers” and exclusively targeting India as a region, you don\u2019t need to qualify as a government or authorized provider but will still need to apply<\/a> to be excluded from the policy, to ensure your ads aren\u2019t improperly disapproved.<\/p>\n Please note: If you are running ads for any restricted government documents and services that are covered by this policy, you will still need to apply for certification, by choosing the appropriate option<\/a> that applies to your individual case<\/p>\n Google will begin enforcing the policy update on March 17, 2026.<\/p>\n That is all folks.<\/p>\n
\n Prescription drug bundles: Bundling prescription drugs with services (like weight loss programming or coaching), as long as the prescription drug is the primary product.
\n Prescription drug consultation services: Offering \u201caccess to prescription drug,\u201d which includes evaluations to determine prescription eligibility (whether they are recurring standalone consults or recurring consults bundled with a prescription drug).<\/p>\n
\n Feed compliance: Use the subscription cost [subscription_cost]<\/a> attribute to submit the total, non-discounted periodic payment and include a URL link to your subscription terms and conditions in the return policy<\/a> field in your Google Merchant Center account.
\n Fee transparency: Clearly disclose all associated fees and explicitly state on the landing page what the offer includes (for example, “prescription drug only” or a “bundled treatment plan”).
\n Policy adherence: Comply with all existing Healthcare & Medicine<\/a> and recurring billing<\/a> policies.<\/p>\n