![\"Samsung](\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/03\/Samsung_mobile_display_002.jpg\")
<\/p>\nRolling out this year, the Spatial Signage range will deliver glasses-free, high-impact visuals to commercial environments<\/p>\n
Samsung Electronics Australia has today announced the expansion of its commercial display offerings locally with the launch of Samsung Spatial Signage. Rolling out in 85-inch, 55-inch and 32-inch sizes throughout the year, the new range combines immersive glasses-free 3D visuals with AI-powered content optimisation through Samsung VXT\u2019s AI Studio to streamline signage creation for commercial environments.<\/p>\n
\u201cAs commercial environments continue to evolve, integrating display technology with smart content solutions has become critical\u201d, said Shawn Kwon, Vice President, Integrated B2B at Samsung Electronics Australia. \u201cWith glasses-free 3D Spatial Signage supported by AI-powered Samsung VXT, we\u2019re helping businesses deliver more immersive and engaging experiences across a broad range of commercial use cases. With that, we are now seeing early use cases spanning duty free shops, department stores and sports stadiums \u2013 where 3D content is bringing the \u2018Wow\u2019 factor, enhancing a customer\u2019s experience. We\u2019re proud to be empowering businesses with Spatial Signage products \u2013 Australian businesses can now be very creative with their own customer engagement, as by bringing 3D into the main stage, content can be delivered in a much more intuitive environment.\u201d<\/p>\n
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Bringing Brands to Life Across a Range of Environments With Spatial Signage<\/p>\n
Spatial Signage is Samsung\u2019s industry-leading 3D digital signage that delivers an immersive visual experience. Using Samsung\u2019s patented\u00a03D Plate technology,\u00a0it creates a sense of spatial depth positioned behind the LCD panel. Content retains the sharpness of 2D visuals while adding natural-looking 3D depth \u2014 without the need for specialised equipment such as 3D glasses. The display\u2019s presentation naturally draws attention in retail, luxury, museum and entertainment settings, helping direct focus to key promotions, exhibitions or important information.<\/p>\n
The newly launched 85-inch Spatial Signage display features a 4K UHD resolution (2,160 x 3,840) in a 9:16 portrait format, which enables brands and venues to present 360-degree rotating visuals that show front, back and side views of a product or scene.<\/p>\n
Powered by Samsung\u2019s industry-leading Quantum Processor, the display provides 4K UHD upscaling, 16-bit colour mapping and dynamic HDR refinement to deliver sharper detail, smoother tonal transitions and consistent colour accuracy. Additionally, an anti-glare panel helps maintain clarity under bright or challenging lighting conditions.<\/p>\n
Spatial Signage features an\u00a0UltraThin Design with a slim 52mm profile and a lightweight 49kg build. Compatible with a Slim Fit Wall Mount, the display installs like conventional signage and integrates cleanly into compact or design-sensitive locations, without the bulky, box-like enclosures typically associated with traditional showcase-style displays.<\/p>\n
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AI Studio, a new AI-powered content app within Samsung VXT,[2]\u00a0allows for streamlined content creation for all Samsung signage connected to the platform. The app transforms static images into signage-ready video without the need for external tools or manual setup. Content created through VXT\u2019s AI Studio app is automatically optimised with refined shadow detailing, adjusted margins and background treatments for Spatial Signage \u2014 creating more realistic and balanced visuals tailored for a wide variety of commercial environments.<\/p>\n
Recognised for its pioneering 3D capabilities, Spatial Signage has been named<\/a>\u00a0a CES 2026 Innovation Award\u00a0Honouree<\/a>\u00a0in the newly introduced Enterprise Tech category, which made Samsung one of the first to be recognised in the category during its commercial debut at the show. Last year, the display was also named an IFA 2025 Innovation Award Honouree<\/a>\u00a0in the \u2018Best in Emerging Tech\u2019 category.<\/p>\n Spatial Signage will be available in Australia from April with the 85-inch model at an RRP of $28,530 (incl. GST). The 32-inch variant will follow in July, with the 55-inch arriving in September; pricing for both models will be confirmed closer to launch.<\/p>\n About Samsung Electronics Co., Ltd.<\/p>\n Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, digital signage, smartphones, wearables, tablets, home appliances and network systems, as well as memory, system LSI and foundry. Samsung is also advancing medical imaging technologies, HVAC solutions and robotics, while creating innovative automotive and audio products through Harman. With its SmartThings ecosystem, open collaboration with partners, and integration of AI across its portfolio, Samsung delivers a seamless and intelligent connected experience. For the latest news, please visit the Samsung Newsroom at news.samsung.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Rolling out this year, the Spatial Signage range will deliver glasses-free, high-impact visuals to commercial environments Samsung Electronics…\n","protected":false},"author":2,"featured_media":519713,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[259483,259482,64,63,18958,23887,115163,1047,259484,259481,105],"class_list":["post-519712","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-ai-powered","tag-ai-studio","tag-au","tag-australia","tag-commercial","tag-customer","tag-quantum-processor","tag-samsung","tag-shawn-kwon","tag-spatial-signage","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/519712","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=519712"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/519712\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/519713"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=519712"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=519712"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=519712"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}