The Official Cerveza of Major League Baseball reminds fans that only Corona makes the ballpark feel like a day at the beach through new media investments and an expanded player roster.<\/p>\n
Key News:<\/p>\n
Corona builds upon its MLB\u2122 partnership with the launch of “This Is Our Playa,” an expanded marketing platform with licensing rights from MLB Players, Inc., featuring eight MLB players headlining new fan experiences.
\n The brand is connecting with fans throughout the season, beginning at the 2026 World Baseball Classic\u2122 with an extension of the MLB “El Beisbol Es Otra Cosa” campaign that celebrates the excitement of the Latino baseball community and a custom mural in Miami.
\n The brand is transforming MLB\u2122 Opening Day\u2122 presented by Adobe into a one-day vacation by partnering with Jomboy Media to deliver a unique content experience that only Corona can provide.<\/p>\n
Baseball is back, and Corona, the Official Cerveza of Major League Baseball, is helping fans make the most of every moment with the launch of \u201cThis Is Our Playa.\u201d The season-long platform brings the beach mindset to the ballpark and reinforces the brand\u2019s belief that baseball\u2019s best moments\u2014like the best beach days\u2014are meant to be savored and enjoyed with Corona.<\/p>\n
Starting at the World Baseball Classic\u2122, and continuing across key moments throughout the MLB\u2122 calendar, Corona will remind fans everywhere that the ballpark is the ultimate \u201cPlaya\u201d escape by blending baseball culture with the brand\u2019s signature sense of relaxation and contentment. Alongside existing partners Mookie Betts and Ronald Acu\u00f1a Jr., Corona is expanding its player roster this season to include Jazz Chisholm Jr., Pete Crow-Armstrong, Jeremy Pe\u00f1a, Cristopher Sanchez, James Wood and Eduardo Rodriguez. These players will help bring the campaign to life through content and storytelling that highlights how they find their flow\u2014on the field and beyond it.<\/p>\n
\u201cThe ballpark and the beach share the same spirit\u2014they\u2019re places where slowing down, being present, and enjoying the moment are what matter most,\u201d said Rob Nelson, vice president of marketing, Corona. \u201cCorona embraces these moments and our continued partnership with Major League Baseball provides a perfect opportunity to share that mindset with fans.\u201d<\/p>\n
Corona at the World Baseball Classic\u2122<\/p>\n
As an official sponsor of the 2026 World Baseball Classic\u2122 in the US, Corona will continue its partnership with MLB on the league\u2019s award-winning \u201cEl Beisbol Es Otra Cosa\u201d campaign during the tournament to bring fans closer to the game’s most exciting players and celebrate the brand\u2019s Hispanic heritage. A special-edition episode airing during the World Baseball Classic\u2122 will feature Corona player partner Ronald Acu\u00f1a Jr. and spotlight his story, passions and connection to the game. Additional episodes featuring other Corona player partners will debut later in the MLB season.<\/p>\n
Commissioned by the brand and painted by the award-winning Cuban-American artist Ivan J. Roque, a new mural in Miami will also showcase the spirit of the World Baseball Classic\u2122 by bringing the love of baseball across different cultures together through a place we all share\u2014La Playa. Fans can visit the mural displayed at the corner of Miami Avenue and 7th Street.<\/p>\n
Corona at MLB\u2122 Opening Day\u2122<\/p>\n
This year’s MLB\u2122 Opening Day\u2122 is shaping up to be the best one-day vacation of the year, and Corona is making sure fans are ready. The brand is partnering with Jomboy Media to bring exclusive content to baseball fans starting with the “Talkin’ Yanks” podcast and Opening Night Livestream on March 25. Leading off coverage the next day, a Corona-sponsored pre-show will feature a unique branded set, custom segments and surprise cameos from the brand\u2019s roster of player partners\u2014leading into an all-day livestream for MLB\u2122 Opening Day\u2122. Corona will also play a prominent role across other flagship Jomboy Media content, like The Warehouse Games and Baseball Today.<\/p>\n
Throughout the 2026 MLB\u2122 season, \u201cThis Is Our Playa\u201d will continue to unfold, with additional fan experiences planned for later this summer\u2014extending Corona\u2019s beach mindset into baseball\u2019s biggest moments still to come.<\/p>\n
“This Is Our Playa” is the latest evolution of Corona’s partnership with Major League Baseball\u2014built on bringing people together to share unforgettable moments, both at the ballpark and beyond. For more information on Corona and to stay updated on all the brand\u2019s exciting activations for this season, follow @CoronaUSA on Instagram, TikTok and Facebook.<\/p>\n","protected":false},"excerpt":{"rendered":"The Official Cerveza of Major League Baseball reminds fans that only Corona makes the ballpark feel like a…\n","protected":false},"author":2,"featured_media":523678,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[558],"tags":[64,63,591,85],"class_list":["post-523677","post","type-post","status-publish","format-standard","has-post-thumbnail","category-mlb","tag-au","tag-australia","tag-mlb","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/523677","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=523677"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/523677\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/523678"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=523677"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=523677"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=523677"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}