{"id":530112,"date":"2026-03-10T02:46:11","date_gmt":"2026-03-10T02:46:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/530112\/"},"modified":"2026-03-10T02:46:11","modified_gmt":"2026-03-10T02:46:11","slug":"netflix-out-of-nrl-rights-race","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/530112\/","title":{"rendered":"Netflix out of NRL rights race"},"content":{"rendered":"<p>\n\t\t\t\t\tStreaming giant prefers marquee events over sports seasons.\t\t\t\t<\/p>\n<p>Netflix will not be bidding for the upcoming NRL broadcast rights, according to the <a href=\"https:\/\/www.afr.com\/companies\/media-and-marketing\/netflix-not-interested-in-nrl-tv-rights-as-v-landys-seeks-4b-deal-20260305-p5o7rh?gift=GmbnVRWlQhs2r93Kzu-sONCsMQmcstW0Fer5muJSI7x_hcZRYJiZ897TSmOvLdUlmJL69CRhrUll5XNCoMMIzrabD41z0Wl22vL1gRaSK9R309HQx_Jz9NjnpwwehQMWYEJI&amp;utm_source=afr-web&amp;utm_medium=article_gifting&amp;utm_campaign=companies&amp;utm_content=afralldigital&amp;utm_term=product_feature\" rel=\"nofollow noopener\" target=\"_blank\">Australian Financial Review<\/a>.<\/p>\n<p>The streaming giant has more interest in marquee sporting events rather than entire seasons.<\/p>\n<p>\u201cAnytime those things come up, we certainly look at it, and sometimes the leagues are willing to create a package that makes the most sense for us\u201d global sports executive, Brandon Riegg, has said in an interview.<\/p>\n<p>\u201cWe need to curate sporting events that feel like they drive real urgency \u2026 because what you\u2019re doing is you\u2019re picking that over Bridgerton or Stranger Things on a given night,\u201d Riegg said.<\/p>\n<p>Whilst that could theoretically place State of Origin on the table, it also falls under the Anti-Siphoning rules, meaning no exclusivity.<\/p>\n<p>The Australian Rugby League Commission led by chair Peter V\u2019landys hopes to secure a new broadcast deal worth more than $4b in the next three months.<\/p>\n<p>The current NRL broadcast rights, held by Nine and Foxtel, expire at the end of the 2027 season.<\/p>\n","protected":false},"excerpt":{"rendered":"Streaming giant prefers marquee events over sports seasons. Netflix will not be bidding for the upcoming NRL broadcast&hellip;\n","protected":false},"author":2,"featured_media":530113,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[568],"tags":[64,63,761,762,158,85],"class_list":["post-530112","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nrl","tag-au","tag-australia","tag-national-rugby-league","tag-nationalrugbyleague","tag-nrl","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/530112","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=530112"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/530112\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/530113"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=530112"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=530112"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=530112"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}