{"id":54149,"date":"2025-08-09T00:23:11","date_gmt":"2025-08-09T00:23:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/54149\/"},"modified":"2025-08-09T00:23:11","modified_gmt":"2025-08-09T00:23:11","slug":"f1-news-hamiltons-mystery-announcement-finally-drops","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/54149\/","title":{"rendered":"F1 news: Hamilton\u2019s mystery announcement finally drops"},"content":{"rendered":"<p>\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/08\/XPB_1357426_HiRes.jpg\" alt=\"Hamilton\u2019s mystery announcement finally drops\"\/><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tLewis Hamilton has revealed his big news after weeks of speculation. Image: XPB Images<\/p>\n<p>Instead, the seven-time world champion has launched Almave Humo, a smoky non-alcoholic mezcal alternative under his alcohol-free spirits brand Almave, co-founded with Mexican distiller Ivan Saldana in 2023.<\/p>\n<p>\u201cThere\u2019s a story in the smoke,\u201d read the post that confirmed the news, putting an end to swirling speculation that Hamilton might be stepping away from F1 after a tough start to his career with Ferrari.<\/p>\n<p>Many fans had feared the Briton, just one year into a three-year Ferrari contract, was preparing to hang up his helmet. The truth, as it turned out, was a lot less dramatic \u2014 and a lot more drinkable.<\/p>\n<p>By \u201cadapting ancestral distillation techniques from the cradle of mezcal,\u201d Hamilton\u2019s latest product promises \u201cthe depth and intrigue of traditional smoky spirit, without the alcohol. For festive dinners and everyday celebrations, for moments of discovery and deep connection \u2014 Humo delivers sophisticated cocktails and authenticity \u2014 beyond proof.\u201d<\/p>\n<p>Saldana, Almave\u2019s co-founder and master distiller, credited Hamilton for sparking the idea.<\/p>\n<p dir=\"ltr\" lang=\"en\">Lewis Hamilton introduces Almave Humo.<\/p>\n<p>A smoky non-alcoholic spirit made with Espad\u00edn agave harvested from the foothills of volcanoes in Puebla, Mexico. \ud83e\udd43 <a href=\"https:\/\/t.co\/wQXnD7i1v5\" rel=\"nofollow\">pic.twitter.com\/wQXnD7i1v5<\/a><\/p>\n<p>\u2014 sin \u2074\u2074 (@44britcedes) <a href=\"https:\/\/twitter.com\/44britcedes\/status\/1953792417615716523?ref_src=twsrc%5Etfw\" rel=\"nofollow noopener\" target=\"_blank\">August 8, 2025<\/a><\/p>\n<p>\u201cThe person who had the idea of bringing agave into a non-alc and gave the challenge to me was, for sure, Lewis. Lewis is the one who brought us the concept, the idea and the trigger or intention and I\u2019m very thankful for that,\u201d he told Esses magazine.<\/p>\n<p>Hamilton, who described working on the project as \u201csuch a rewarding journey,\u201d said he and Saldana had discussed a mezcal alternative since the brand\u2019s inception.<\/p>\n<p>\u201cWe\u2019ve pushed the boundaries to develop a product that fits into this time-honoured tradition of mezcal while staying true to our original mission of providing a premium and authentic non-alcoholic drinking experience,\u201d he told WWD.<\/p>\n<p>Fan reaction online was mixed \u2014 some disappointed it wasn\u2019t the seismic career announcement they\u2019d been expecting, others keen to try the new spirit.<\/p>\n<p>One asked, \u201cOk so why did we get told there was gonna be tears?\u201d while another joked, \u201cI thought he was gonna release a song.\u201d<\/p>\n<p>For Hamilton, he said it\u2019s another step in balancing his passions.<\/p>\n<p>\u201cAs I continue to focus on my passions in life, I know how important it is to prioritize balance, and with Almave Humo, we\u2019re once again proving that you can still enjoy a delicious and complex cocktail no matter where life finds you,\u201d he said.<\/p>\n<p>\t\t\t\t\t\t\t<script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"Lewis Hamilton has revealed his big news after weeks of speculation. Image: XPB Images Instead, the seven-time world&hellip;\n","protected":false},"author":2,"featured_media":54150,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[64,63,823,6490,85],"class_list":{"0":"post-54149","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-sports","8":"tag-au","9":"tag-australia","10":"tag-lewis-hamilton","11":"tag-slot3","12":"tag-sports"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/54149","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=54149"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/54149\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/54150"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=54149"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=54149"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=54149"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}