{"id":54249,"date":"2025-08-09T01:18:09","date_gmt":"2025-08-09T01:18:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/54249\/"},"modified":"2025-08-09T01:18:09","modified_gmt":"2025-08-09T01:18:09","slug":"booming-asian-music-markets-provide-new-opportunities-for-aspiring-musicians","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/54249\/","title":{"rendered":"Booming Asian music markets provide new opportunities for aspiring musicians"},"content":{"rendered":"<p class=\"paragraph_paragraph__iYReA\">For generations of aspiring Australian musicians, there was a simple recipe for success: pack your bags and move to the UK or US.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">This rite of passage helped forge the careers of many Australian superstars, from AC\/DC and Nick Cave to Sia and Iggy Azalea.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">But the dominance of Western markets is being challenged by the growing prestige and influence of the music business in Asia.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">The shift can be seen on streaming service Spotify, where the most-followed artist is no longer US pop superstar Taylor Swift, but Indian singer Arijit Singh.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">And it&#8217;s changing how artists and educators think about where the opportunities lie for international acclaim.<\/p>\n<p><img decoding=\"async\" alt=\"above view of dimmed recording music desk with albums of famous artist.\" class=\"Image_image__5tFYM ContentImage_image__DQ_cq\"  src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/08\/9e0ce3bcc4c62718b7748507ef4ebca2\" loading=\"lazy\" data-component=\"Image\" data-lazy=\"true\"\/><\/p>\n<p class=\"Typography_base__sj2RP FigureCaption_text__zDxQ5 Typography_sizeMobile12__w_FPC Typography_lineHeightMobile20___U7Vr Typography_regular__WeIG6 Typography_colourInherit__dfnUx\" data-component=\"Typography\">Many western artists have collaborated with Asian pop stars in recent years.\u00a0 (ABC News: Jarrod Fankhauser)<\/p>\n<p>Music through a multicultural lens<\/p>\n<p class=\"paragraph_paragraph__iYReA\">At the Australian Institute of Music in Sydney, the curriculum has been shaped with Asia in mind.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">The college has spent years building ties with institutions in countries including South Korea, Malaysia, Singapore and India.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">They bring in practitioners from across Asia to hold workshops; there&#8217;s even talk of a trip to Seoul to learn about K-pop.<\/p>\n<p><img decoding=\"async\" alt=\"man with brown hair, striped white short sleeve shirt sits cross legged with two drums next to a younger man in black tee\" class=\"Image_image__5tFYM ContentImage_image__DQ_cq\"  src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/08\/ddbb4b3c6404523bc3b52a1d365db0bd\" loading=\"lazy\" data-component=\"Image\" data-lazy=\"true\"\/><\/p>\n<p class=\"Typography_base__sj2RP FigureCaption_text__zDxQ5 Typography_sizeMobile12__w_FPC Typography_lineHeightMobile20___U7Vr Typography_regular__WeIG6 Typography_colourInherit__dfnUx\" data-component=\"Typography\">Percussionist and Australian Institute of Music lecturer Chris Fields plays with third-year student Vritant Soni.\u00a0 (ABC News: Lachlan Bennett)<\/p>\n<p class=\"paragraph_paragraph__iYReA\">Senior academic lecturer Chris Fields said music education in Australia was catching up with long-standing industry trends.<\/p>\n<p>&#8220;Since probably the &#8217;90s, there&#8217;s been a move towards multiple ways of getting in touch with music,&#8221;  he said.<a href=\"https:\/\/www.abc.net.au\/news\/2025-06-02\/why-there-are-so-many-australians-in-k-pop\/105365652\" data-component=\"FullBleedLink\" class=\"RelatedCard_link__rsgR9 FullBleedLink_root__lTw_U interactive_focusContext__yRhc_ interactive_defaults__AKxUU FullBleedLink_showVisited__g3Xvz\" rel=\"nofollow noopener\" target=\"_blank\">The Aussies making a splash in K-pop<\/a><\/p>\n<p class=\"Typography_base__sj2RP RelatedCard_synopsis__cFwMW Typography_sizeMobile14__u7TGe Typography_lineHeightMobile20___U7Vr Typography_regular__WeIG6 Typography_colourInherit__dfnUx\" data-component=\"Typography\">How is it Australia has managed to produce so many homegrown K-pop stars?<\/p>\n<p class=\"paragraph_paragraph__iYReA\">&#8220;So moving away from the Western classical system necessarily, especially amongst jazz curriculums.&#8221;<\/p>\n<p class=\"paragraph_paragraph__iYReA\">At a practical level, students explore core musical concepts through multiple, multicultural lenses.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">&#8220;Rhythm and melody, these things are kind of universal but the way that traditions deal with them can be vastly different,&#8221; Mr Fields said.<\/p>\n<p>Could Asia become the new America?<\/p>\n<p class=\"paragraph_paragraph__iYReA\">Huge populations, rising incomes and increased digital connectivity are all helping the music business across Asia grow.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">In 2024, 45 per cent of all global revenue from the physical sale of recorded music, such as CDs and vinyl, came from Asia, according to the International Federation of Phonographic Industry&#8217;s Global Music Report.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">North America and Europe still remain the biggest regional markets once digital products, such as streaming and downloads, are included.<\/p>\n<p><img decoding=\"async\" alt=\"A K-pop group, all dressed in black tight-fitting clothes, long boots, hands on hips\" class=\"Image_image__5tFYM ContentImage_image__DQ_cq\"  src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/08\/05bf448c53c0731ad9d7b482cb433995\" loading=\"lazy\" data-component=\"Image\" data-lazy=\"true\"\/><\/p>\n<p class=\"Typography_base__sj2RP FigureCaption_text__zDxQ5 Typography_sizeMobile12__w_FPC Typography_lineHeightMobile20___U7Vr Typography_regular__WeIG6 Typography_colourInherit__dfnUx\" data-component=\"Typography\">Rose of Blackpink, third from the left, was born in New Zealand and raised in Australia. (Supplied: Universal Music)<\/p>\n<p class=\"paragraph_paragraph__iYReA\">The US is still the biggest single market but Asian countries have cracked the top 10, with Japan ranked second in the world, China fifth and South Korea seventh.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">Music labels such as Warner and Universal are investing in the region, while Western artists collaborate with Asian idols.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">In the past two years, Lady Gaga performed with Korean girl group Blackpink, Ed Sheeran with Singaporean singer JJ Lin and Usher with Malaysian artist Yuna.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">Several Australians or those with strong ties to Australia have also built careers in Asia, particularly in the K-pop scene.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">Rose from Blackpink grew up in Melbourne; Bang Chan and Felix from Stray Kids, lived in Sydney; and Jake from Emhypen moved to Brisbane when he was nine.<\/p>\n<p>Chasing the music dream in Asia<img decoding=\"async\" alt=\"A person with pink short hair, purple jacket over tshirt, leans asymmetrically against a grey wall with red and blue swirl\" class=\"Image_image__5tFYM ContentImage_image__DQ_cq\"  src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/08\/635491bbba86e84209763ca69a5b0ef9\" loading=\"lazy\" data-component=\"Image\" data-lazy=\"true\"\/><\/p>\n<p class=\"Typography_base__sj2RP FigureCaption_text__zDxQ5 Typography_sizeMobile12__w_FPC Typography_lineHeightMobile20___U7Vr Typography_regular__WeIG6 Typography_colourInherit__dfnUx\" data-component=\"Typography\">Satsuki says Japan has an interesting and diverse music industry that blends genres together. (Supplied: Satsuki)<\/p>\n<p class=\"paragraph_paragraph__iYReA\">Pop singer-songwriter Satsuki moved from Sydney to Osaka, Japan, almost a decade ago.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">Big cities and good transportation make touring much more economical in Japan and artists can also rely on a revenue stream that has dramatically disappeared in the West: CD sales.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">&#8220;I didn&#8217;t have any CDs at the start because I didn&#8217;t have any use for them,&#8221; Satsuki said.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">&#8220;The fact that we still sell them, that we still have CD stores is, I think, incredible.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">&#8220;People love having physical media and physical cover art, lyric books and all that kind of stuff.&#8221;<\/p>\n<p>Loading Instagram content<\/p>\n<p class=\"paragraph_paragraph__iYReA\">Satsuki said Japan also had an &#8220;incredibly interesting and very diverse&#8221; music industry.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">&#8220;Take BabyMetal, for example,&#8221; Satsuki said.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">&#8220;They&#8217;re fronted by these three, very cutesy girls that sing in a cutesy way, but also have this very, authentic metal band supporting them.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">&#8220;That kind of combination, I don&#8217;t think you really see in the West and I think it allows people to explore different types of genres and looks and images.&#8221;<\/p>\n<p>Making music but out of the spotlight<\/p>\n<p class=\"paragraph_paragraph__iYReA\">Asia also has opportunities for those who want to build a career behind the scenes in the music business.\u00a0<\/p>\n<p class=\"paragraph_paragraph__iYReA\">The film and TV industry is blossoming in many Asian countries, and someone needs to compose the soundtrack of the latest K-drama or Bollywood hit.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">Mr Fields said there were also opportunities to write for video games.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">&#8220;And if you think about the diversity of environments, playing scenarios and all these types of things, having a global perspective on sounds and ideas and these other things is critical,&#8221; he said.<\/p>\n<p><img decoding=\"async\" alt=\"girl with glasses and black hair bleached pink and orange hair, denim jacket with patches looks at laptop next to recording desk\" class=\"Image_image__5tFYM ContentImage_image__DQ_cq\"  src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/08\/9755bf0fb5837eea1d7019d20308d44d\" loading=\"lazy\" data-component=\"Image\" data-lazy=\"true\"\/><\/p>\n<p class=\"Typography_base__sj2RP FigureCaption_text__zDxQ5 Typography_sizeMobile12__w_FPC Typography_lineHeightMobile20___U7Vr Typography_regular__WeIG6 Typography_colourInherit__dfnUx\" data-component=\"Typography\">First-year student Ivana Yue enjoys blending her Australian and Asian cultural influences during music production. (ABC News: Lachlan Bennett)<\/p>\n<p class=\"paragraph_paragraph__iYReA\">&#8220;I&#8217;ve done some session work for movies in India. I know people that compose here for movies being released in India, in the US, in Brazil.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">&#8220;Composition and performing is global now.&#8221;<\/p>\n<p class=\"paragraph_paragraph__iYReA\">First-year student Ivana Yue is looking to build a career in sound design, especially for musical theatre.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">Her cross-cultural work reflects her background; she grew up in Hong Kong but attended an Australian International School.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">&#8220;My favourite thing to do is to take patterns and melodic repetitions and themes from Asian-inspired music and put it into Westernised orchestral pieces.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">&#8220;I also love using different Chinese scales as well, and even Japanese scales.&#8221;<\/p>\n<p>What does this mean for the future of Asian music?<\/p>\n<p class=\"paragraph_paragraph__iYReA\">Finding success as a musician is rarely easy, regardless of whether you look East or West.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">Cultural barriers, language constraints and protectionist attitudes can make it tough to crack into a foreign market.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">And while some countries may be reluctant to embrace outsiders, cultural exchange helped shape one of the biggest success stories in the region: K-pop.<\/p>\n<p><img decoding=\"async\" alt=\"man with black hair and glasses, in brown blazer and light blue shirt with no tie. a tree over his shoulder and building behind\" class=\"Image_image__5tFYM ContentImage_image__DQ_cq\"  src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/08\/bef4274660b91ca05c4027d36b1b0c6b\" loading=\"lazy\" data-component=\"Image\" data-lazy=\"true\"\/><\/p>\n<p class=\"Typography_base__sj2RP FigureCaption_text__zDxQ5 Typography_sizeMobile12__w_FPC Typography_lineHeightMobile20___U7Vr Typography_regular__WeIG6 Typography_colourInherit__dfnUx\" data-component=\"Typography\">Associate professor Jimmyn Parc says there was a reluctance to accept modern K-pop when it emerged in the 1990s. (Supplied: ANU)<\/p>\n<p class=\"paragraph_paragraph__iYReA\">University of Malaya associate professor Jimmyn Parc said when modern K-pop emerged in the 1990s, it incorporated many elements from Western music.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">&#8220;There were a lot of things from United States, hip hop and reggae, and people actually complained a lot,&#8221; he said.<\/p>\n<p class=\"paragraph_paragraph__iYReA\">&#8220;They said, &#8216;This is not Korean. We should not accept these kinds of things.<\/p>\n<p>&#8220;Nowadays, after almost 20 years, people love K-pop and a lot of people are really proud of K-pop.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"For generations of aspiring Australian musicians, there was a simple recipe for success: pack your bags and move&hellip;\n","protected":false},"author":2,"featured_media":54250,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[45114,64,63,45115,45109,134,45113,45112,45110,9975,29068,45111,45116],"class_list":["post-54249","post","type-post","status-publish","format-standard","has-post-thumbnail","category-entertainment","tag-arijit-singh","tag-au","tag-australia","tag-australian-institute-of-music","tag-chris-fields","tag-entertainment","tag-iggy-azalea","tag-ivana-yue","tag-jimmyn-parc","tag-k-pop","tag-nick-cave","tag-satsuki","tag-university-of-malaya"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/54249","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=54249"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/54249\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/54250"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=54249"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=54249"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=54249"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}