best sonic logos<\/a>) and feels like it has real purpose and meaning behind it. It places you in midst of nature in a surprisingly immersive way for something so short, which is ideal for branding a charity like the WWF \u2013 it evokes the kind of emotional reaction and feeling of connectedness that will help its cause.<\/p>\nArticle continues below <\/p>\n
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While the WWF logo has long been one of the most iconic in the branding world, research showed that the charity’s sonic profile was far less developed. This led the project, which brings the WWF in line with other modern brands in adopting a well-thought out sonic identity in a the modern era of multi-sensory design.<\/p>\n
Ellie has been an ambassador for WWF since 2022 and so was the perfect fit to lend her voice for the sonic logo.<\/p>\n
“When WWF approached me with the idea of giving a voice to Mother Nature – bringing humans, wildlife and the elements together – it felt incredibly powerful,\u201d Ellie said. \u201cThis isn\u2019t just a sound – it\u2019s a call to protect what we love and a reminder that Mother Nature is alive, responsive and connected to us, and I\u2019m honoured to help give voice to something that so often goes unheard.\u201d<\/p>\n
\u201cOur panda is one of the world\u2019s most iconic symbols, and as culture evolves, we\u2019re evolving with it,” said Mel Fenwick, head of brand at WWF. “Our mission is to bring our world back to life, and this new sound gives that mission a voice. Sound creates instant emotional connection and by drawing inspiration from the patterns and pulse of the natural world, we\u2019re underscoring a simple truth: nature is alive and we are a part of it.\u201d<\/p>\n
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Want to make one for yourself? See our expert tips for developing a sonic identity<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Ellie Goulding has teamed up with the WWF to create a new sonic identity that “gives a voice…\n","protected":false},"author":2,"featured_media":548639,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[64,63,134,136],"class_list":["post-548638","post","type-post","status-publish","format-standard","has-post-thumbnail","category-music","tag-au","tag-australia","tag-entertainment","tag-music"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/548638","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=548638"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/548638\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/548639"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=548638"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=548638"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=548638"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}