{"id":549666,"date":"2026-03-19T02:56:09","date_gmt":"2026-03-19T02:56:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/549666\/"},"modified":"2026-03-19T02:56:09","modified_gmt":"2026-03-19T02:56:09","slug":"aami-kicks-off-the-2026-afl-season-with-new-tv-commercial-luck-of-the-bounce-via-leo-campaign-brief","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/549666\/","title":{"rendered":"AAMI kicks off the 2026 AFL season with new TV commercial \u2018Luck of the Bounce\u2019 via Leo \u2013 Campaign Brief"},"content":{"rendered":"<p>\t\t\t    March 19 2026, 12:31 pm | BY Ricki Green | <a href=\"#comments\">No Comments<\/a><\/p>\n<p>\t\t\t\t\t    \t\t<\/p>\n<p>\t\t\t\t\t    \tCB Exclusive \u2013 AAMI has launched its latest campaign \u2018Luck of the Bounce\u2019 via Leo Australia, to mark the start of the 2026 season.<\/p>\n<p>\u00a0<\/p>\n<p>Directed by Stephen Carroll, the spot celebrates the unpredictability of footy \u2013 from the game\u2019s famously awkward ball shape to the colourful characters that make it uniquely Australian.<\/p>\n<p>The campaign rolls out as AAMI continues its long-standing support of the AFL and community clubs nationwide.<\/p>\n<p>Client: AAMI<br \/>Mass Brands Marketing Specialist Breanna Webster<br \/>Marketing Manager Julia Reimnitz<br \/>Manager of Sponsorships Gabrielle Emmett<br \/>Sponsorship Advisor Susie Turner<br \/>Group Content Lead Angie Moore<br \/>Agency: Leo<br \/>Director: Stephen Carroll<br \/>Production Company: FINCH<br \/>Music Supervision: Level Two Music<\/p>\n<p><a href=\"https:\/\/bestadsontv.us1.list-manage.com\/subscribe\/post?u=ed15a80d7bf550af3872a36b1&amp;id=fbbdec6d80\" rel=\"nofollow noopener\" target=\"_blank\">Register for FREE HERE<\/a> and receive the Campaign Brief Daily Bulletin and\/or the global Best Ads Best of the Week Bulletin. \u00a0\u00a0 \u00a0\u00a0 \u00a0\u00a0 \u00a0\u00a0 \u00a0<a href=\"https:\/\/campaignbrief.partica.online\/campaign-brief-magazine\/campaign-brief-australia-summer-2025\/flipbook\/0\/\" rel=\"nofollow noopener\" target=\"_blank\">Subscribe to Campaign Brief Magazine<\/a>.<\/p>\n<p>#More Creative News\u00a0\u00a0 #No paywalls\u00a0\u00a0 #No annual membership fees<\/p>\n<p><a href=\"https:\/\/www.portfolioandreel.com\/shop\" rel=\"nofollow noopener\" target=\"_blank\">Subscribe to Portfolio &amp; Reel<\/a> for current listings of Australian and NZ ad agency and production company leadership and key personnel<\/p>\n","protected":false},"excerpt":{"rendered":"March 19 2026, 12:31 pm | BY Ricki Green | No Comments CB Exclusive \u2013 AAMI has launched&hellip;\n","protected":false},"author":2,"featured_media":549667,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[560],"tags":[638,64,63,55,639,85],"class_list":["post-549666","post","type-post","status-publish","format-standard","has-post-thumbnail","category-afl","tag-afl","tag-au","tag-australia","tag-australian-football-league","tag-australianfootballleague","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/549666","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=549666"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/549666\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/549667"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=549666"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=549666"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=549666"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}