{"id":552568,"date":"2026-03-20T10:09:13","date_gmt":"2026-03-20T10:09:13","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/552568\/"},"modified":"2026-03-20T10:09:13","modified_gmt":"2026-03-20T10:09:13","slug":"kaos-biore-taps-k-pop-boy-band-stray-kids-for-its-south-korea-market-debut","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/552568\/","title":{"rendered":"Kao\u2019s Bior\u00e9 taps K-pop boy band Stray Kids for its South Korea market debut"},"content":{"rendered":"

Japan\u2019s beauty group Kao Corporation<\/a> is expanding the global presence of its skincare brand Bior\u00e9 with a launch in South Korea \u2014 a key market known for its strong influence on global beauty trends and consumer preferences.<\/p>\n

By entering the South Korean market, Bior\u00e9 aims to further strengthen trust in its technological expertise and enhance brand credibility on a global scale. \u201cSuccess in Korea will serve as a strategic springboard for broader expansion across Asia and other international markets,\u201d explains Kao<\/a> in a release.<\/p>\n

For this debut, the brand intends to leverage its proprietary sun care technology. Indeed, Bior\u00e9 offers sunscreens that combine high-level UV protection with an exceptionally lightweight feel<\/a>.<\/p>\n

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Coinciding with its entry into South Korea, Bior\u00e9 will launch a global campaign centered on Bior\u00e9 UV. For the second consecutive year, the campaign will feature K-pop boy band Stray Kids as its face and will roll out simultaneously across more than 15 countries and regions where Bior\u00e9 UV is available.<\/p>\n

Beginning with the \u201cYOUR ONE AND ONLY. Bior\u00e9 Global Brand Event\u201d, to be held on March 19, 2026, in Seongsu, Seoul \u2014 one of South Korea\u2019s most vibrant cultural hubs \u2014 and bringing together influencers from key markets around the world, Bior\u00e9 will anchor its campaign in globally unified creative assets while layering locally optimized initiatives tailored to each market. The brand will also partner with influencers across multiple markets to deliver engaging, culturally relevant content.<\/p>\n

The campaign will feature a range of integrated initiatives, including an anthem film, out-of-home advertising, global graphic rollouts, social media content and campaigns, and pop-up store activations in select markets.<\/p>\n

Through this multi-layered approach, Bior\u00e9 aims to communicate across borders the unique value of its sun care range: the combination of superior UV protection and a lightweight, refreshing feel<\/a>.<\/p>\n

\u201cGlobal marketing plays a central role in accelerating Bior\u00e9\u2019s growth. By bringing together Bior\u00e9 UV\u2014backed by our proprietary, world-class UV sunscreen technology\u2014and Stray Kids, a group that continues to evolve on the global stage, we aim to establish Bior\u00e9\u2019s position as a global leader. Our entry into the South Korean market is a pivotal step toward expanding our business across Asia and advancing our broader global growth strategy,\u201d said Emi Kobayashi, President, Skincare Business, Kao Corporation<\/a> (Bior\u00e9).<\/p>\n","protected":false},"excerpt":{"rendered":"Japan\u2019s beauty group Kao Corporation is expanding the global presence of its skincare brand Bior\u00e9 with a launch…\n","protected":false},"author":2,"featured_media":552569,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[64,63,134,136],"class_list":["post-552568","post","type-post","status-publish","format-standard","has-post-thumbnail","category-music","tag-au","tag-australia","tag-entertainment","tag-music"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/552568","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=552568"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/552568\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/552569"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=552568"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=552568"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=552568"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}