![\"\"](\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/03\/Costa-Coffee-2.jpg\"\/)
<\/p>\nPartnership brings high-quality Costa coffee into the team\u2019s daily rhythm, supporting riders and staff wherever the season takes them.<\/p>\n
Soudal Quick-Step and AG Insurance – Soudal are pleased to announce a new partnership with Costa Coffee. Known globally for its high-quality coffee, Costa Coffee will support the teams throughout the year with a focus on the mobility that defines professional cycling.<\/p>\n
The partnership highlights Costa Coffee\u2019s ability to deliver delicious coffee wherever people are, whether at home, on the road, or in the moments between. This aligns naturally with the lifestyle of professional cycling, racing across the world, travelling between stages, and working from buses, trucks, and temporary race hubs.<\/p>\n
To support the team\u2019s demanding travel schedule, Costa Coffee will supply pod-based machines that will be installed across the Soudal Quick-Step fleet, ensuring riders and staff always have access to barista-quality coffee from the start of a race day to the finish, no matter where they are.<\/p>\n
<\/p>\n
Speaking of the agreement, Jurgen For\u00e9, CEO of the two teams, said: \u201cCycling is a sport lived constantly on the move. We travel between races, hotels, and training locations almost every day, so having reliable access to great coffee makes a real difference. Costa\u2019s ability to deliver that coffee shop taste, wherever you are, fits perfectly with how our teams operate, and we are delighted to welcome them as a partner.\u201d<\/p>\n
Coffee and cycling have been intertwined since the very start.<\/p>\n
\u201cThat\u2019s why teaming up with Soudal Quick-Step and AG Insurance – Soudal feels so natural. At Costa Coffee, we are very happy to help fuel the great performances of two of the world\u2019s most exciting teams, as well as bringing our barista quality to every coffee ride. Together, we set the pace. On the bike and in every cup\u201d, said\u00a0Basile\u00a0For\u00e9 on behalf of Costa Coffee.<\/p>\n
Photo credit: \u00a9Wout Beel<\/p>\n","protected":false},"excerpt":{"rendered":"Partnership brings high-quality Costa coffee into the team\u2019s daily rhythm, supporting riders and staff wherever the season takes…\n","protected":false},"author":2,"featured_media":558764,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[569],"tags":[64,63,784,85],"class_list":["post-558763","post","type-post","status-publish","format-standard","has-post-thumbnail","category-cycling","tag-au","tag-australia","tag-cycling","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/558763","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=558763"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/558763\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/558764"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=558763"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=558763"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=558763"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}