{"id":559604,"date":"2026-03-23T19:25:24","date_gmt":"2026-03-23T19:25:24","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/559604\/"},"modified":"2026-03-23T19:25:24","modified_gmt":"2026-03-23T19:25:24","slug":"zillow-slides-home-with-mlb-sponsorship-03-24-2026","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/559604\/","title":{"rendered":"Zillow Slides Home With MLB Sponsorship 03\/24\/2026"},"content":{"rendered":"

<\/p>\n

It’s been more than 50 years since comedian
\nGeorge Carlin \u2014 in his\u00a0monologue<\/a>\u00a0on the very first episode of “Saturday Night Live” \u2014 remarked
\nthat baseball’s home plate looks just like a little house. Zillow thinks the metaphor is as apt as ever. The real-estate tech brand just stepped up to the plate with a multiyear partnership with Major
\nLeague Baseball, stretching from home openers to postseason.<\/p>\n

“Baseball is one of the few places where getting ‘home’ is literally the point of the game,” said Beverly W. Jackson, vice
\npresident of brand and product marketing, in the announcement. For the millions of Americans looking at real estate online, she added, “Zillow is more than where the journey starts \u2014 we’re
\nbuilding tools and products to help buyers, sellers and renters move through every step on their journey home.”<\/p>\n

advertisement<\/p>\n

advertisement<\/p>\n

The Seattle-based tech company says ads<\/a> for the new effort build on “Someday Starts Today,” the campaign platform launched earlier this year. That campaign is designed to remind
\nconsumers that even if the current real-estate market is frustrating \u2014 on interest rates, affordability and availability \u2014 there are plenty of steps they can take to be ready for their
\nnext move.<\/p>\n

National campaigns supporting the sponsorship are planned for MLB Network, MLB.TV and Apple TV+, with on-site and hospitality experiences at All-Star Week and postseason events. The
\ndeal also includes the presenting sponsorship of Pennant Chase on all MLB-owned-and-operated media.<\/p>\n

“The start of baseball season is about the feeling that there’s no place like home,” said
\nUzma Rawn Dowler, MLB’s CMO and senior vice president of global corporate partnerships, in the release. “It’s a fresh start filled with optimism and shared rituals. Partnering with Zillow connects
\nthat tradition to a brand that plays a meaningful role in helping people find a place of their own, and we think MLB’s extensive marketing ecosystem can extend that brand connection even further.”<\/p>\n

Zillow, which claims to be the most visited real estate app and website in the U.S., has been fending off legal battles from other online real estate platforms. Last week, Compass dropped its suit
\nagainst Zillow, which Zillow said in a statement had been “without merit.”<\/p>\n","protected":false},"excerpt":{"rendered":"It’s been more than 50 years since comedian George Carlin \u2014 in his\u00a0monologue\u00a0on the very first episode of…\n","protected":false},"author":2,"featured_media":559605,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[558],"tags":[64,63,591,85,276113],"class_list":["post-559604","post","type-post","status-publish","format-standard","has-post-thumbnail","category-mlb","tag-au","tag-australia","tag-mlb","tag-sports","tag-the-real-estate-brands-multiyear-partnership-builds-on-someday-starts-today-03-24-2026"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/559604","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=559604"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/559604\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/559605"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=559604"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=559604"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=559604"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}