{"id":567095,"date":"2026-03-27T04:52:09","date_gmt":"2026-03-27T04:52:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/567095\/"},"modified":"2026-03-27T04:52:09","modified_gmt":"2026-03-27T04:52:09","slug":"why-the-chinese-automaker-should-join-f1-to-boost-its-global-profile","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/567095\/","title":{"rendered":"Why the Chinese automaker should join F1 to boost its global profile"},"content":{"rendered":"<p>BYD should be the first Chinese automaker to enter Formula One. A spot on the grid would immediately boost its global profile at a time it needs it most \u2014 the domestic market is contracting. And competing successfully could confer on the brand something it doesn\u2019t have: emotional equity.<\/p>\n<p>The company confirmed to Bloomberg earlier this month that it was examining options to enter competitive motorsport. It could be perilous reputationally if the endeavour flops.<\/p>\n<p>Loading&#8230;<\/p>\n<p class=\"_137dbe642694dac0-source\">Bloomberg Opinion<\/p>\n","protected":false},"excerpt":{"rendered":"BYD should be the first Chinese automaker to enter Formula One. A spot on the grid would immediately&hellip;\n","protected":false},"author":2,"featured_media":567096,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[573],"tags":[64,63,817,813,816,85],"class_list":["post-567095","post","type-post","status-publish","format-standard","has-post-thumbnail","category-formula-1","tag-au","tag-australia","tag-f1","tag-formula-1","tag-formula1","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/567095","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=567095"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/567095\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/567096"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=567095"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=567095"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=567095"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}