{"id":570788,"date":"2026-03-28T22:01:12","date_gmt":"2026-03-28T22:01:12","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/570788\/"},"modified":"2026-03-28T22:01:12","modified_gmt":"2026-03-28T22:01:12","slug":"martina-turned-a-childhood-pastime-into-a-seven-figure-career","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/570788\/","title":{"rendered":"Martina turned a childhood pastime into a seven-figure career"},"content":{"rendered":"

It was all thanks to a little nudge from her mother on an international family trip when she was eight. \ufeff<\/p>\n

“My mum really wanted to make sure we’d actually remember it, so we had just one requirement, which is to do a page a day in our travel<\/a> diary,” she told Nine.com.au.\"MartinaM\ufeffartina Calvi’s love for scrapbooking began on an international family trip when she was eight.\ufeff (Supplied)<\/p>\n

“I wasn’t always keen to write, I got tired. So, I would collect things and just paste them in, and that would be my page done, but that was good enough for her.”<\/p>\n

Scrapbooking became a habit Calvi kept up throughout her life. \ufeff<\/p>\n

The now 30-year-old self-described “sentimental and crafty” artist from Sydney<\/a> started consistently sharing pages of her scrapbooks on social media about three years ago.\"MartinaMartina Calvi (Petrina Tinslay)<\/p>\n

She didn’t realise it would captivate hundreds of thousands of people around the world.<\/p>\n

“I’ve dabbled in all forms of creation, but since sharing my journals online, my career has completely shifted,” she said.<\/p>\n

It wasn’t long after her posts took off on Pinterest and Instagram that she received an offer that some people wait decades for. \ufeff<\/p>\n

A publisher had reached out about turning her love of scrapbooking into a book. \ufeff<\/p>\n

“When I first got the message from my now-editor, it was sitting in my message requests on Instagram, and I literally thought it was a fake message, like I thought it was spam,” she said.<\/p>\n

“I’m so glad that I opened my message requests and responded.”\ufeff<\/p>\n

\"Martina\"MartinaM\ufeffartina Calvi turned what started as a childhood pastime into a seven-figure career.\ufeff \/ (Supplied)<\/p>\n

Calvi published The Art of Memory Collecting in October 2024 and completely sold out.<\/p>\n

She grew to having more than half a million followers across social media platforms, created her own stationery brand and released \ufeffher second book, A Year of Junk Journaling, which won the 2026 Creative Book Awards.<\/p>\n

Calvi said she “never dreamed” her scrapbook pages would lead her to the career she has today.<\/p>\n

“It’s something I’ve always done and never really thought so deeply about, but when I saw how much it resonated \ufeffwith people and inspired them, I just thought, wow, this is actually quite a good thing,” she said.<\/p>\n

“It’s nice to have that kind of positive influence. I couldn’t believe how well it took off. It’s actually been crazy.”<\/p>\n

Calvi attributed her acclaim to the analogue trend, or the “crafty renaissance” as she likes to call it.<\/p>\n

\"MartinaMartina Calvi has turned her love for scrapbooking into a seven-figure career. (Petrina Tinslay)<\/p>\n

Many have dubbed 2026 the “year of analogue” as digital fatigue leads an increasing number of people to intentional offline experiences like journaling, puzzle books, reading and knitting.<\/p>\n

The trend has taken off<\/a> with several social media users also suggesting swapping out modern technology for older technology (an iPhone for a camera, Spotify for an iPod and AirPods for wired headphones, etc.).<\/p>\n

“I think especially because we’re seeing so much AI-generated imagery at the moment and we’re questioning what’s real, we’re a bit fatigued by manufactured and quickly processed imagery,” Calvi said.<\/p>\n

“There’s something really refreshing about scrapbooks. There’s something so tactile, so authentic and human.<\/p>\n

“The messiness and the imperfections of it are what really tickle our brains and make us feel connected to another human being again.”<\/p>\n

NEVER MISS A STORY: Get your breaking news and exclusive stories first by following us across all platforms.<\/p>\n","protected":false},"excerpt":{"rendered":"It was all thanks to a little nudge from her mother on an international family trip when she…\n","protected":false},"author":2,"featured_media":570789,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[64,63,447,134],"class_list":["post-570788","post","type-post","status-publish","format-standard","has-post-thumbnail","category-celebrities","tag-au","tag-australia","tag-celebrities","tag-entertainment"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/570788","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=570788"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/570788\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/570789"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=570788"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=570788"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=570788"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}