More than 400,000 Formula 1-themed KitKat bars were stolen in a lorry hijacking in Europe, it has been reported.<\/p>\n
KitKat, a popular Nestle brand, became the official chocolate partner of Formula 1 ahead of the 2025 season. Fortunately, nobody was hurt in this incident, which has left a large quantity of Formula 1 car-themed KitKat bars missing.<\/p>\n
Thieves steal 400,000+ Formula 1 KitKat bars<\/p>\n
Want more PlanetF1.com coverage? Add us as a preferred source on Google to your favourites list<\/a> for news you can trust.<\/p>\n The Formula 1 and KitKat partnership expanded globally for 2026.<\/p>\n As part of this alliance, a new Formula 1 car-shaped KitKat chocolate bar was created, and recently made widely available for the public to buy.<\/p>\n \u201cWe\u2019re delighted to have such a universally recognised and fun brand as KitKat joining us as a partner,\u201d said Formula 1\u2019s chief commercial officer Emily Prazer when the partnership was announced in late 2024.<\/p>\n \u201cThey\u2019re universally loved and we can\u2019t wait to see the fantastic experiences they\u2019ll be bringing to our fans at the track and the new audiences they\u2019ll introduce to the sport.\u201d<\/p>\n Unfortunately, thieves have also been alerted.<\/p>\n According to The Athletic, a lorry moving through Europe, between Italy and Poland, which was carrying over 400,000 of these F1 car-themed KitKats, has been hijacked.<\/p>\n It is reported that nobody was hurt in this incident, a welcomed update.<\/p>\n The report adds that the stolen KitKat F1 product can be traced via a batch code.<\/p>\n A KitKat spokesperson, in a statement which has been widely-reported, offered a light-hearted response to the theft, wrapped within addressing a type of incident which is apparently becoming more frequent for businesses.<\/p>\n Latest Formula 1 talking points from PlanetF1.com<\/p>\n F1 cannot ignore warning signs after Oliver Bearman crash exposes 2026 flaws<\/a><\/p>\n Japanese GP 2026 driver ratings: Piastri surge, Bearman crash, and Alonso\u2019s quiet performance<\/a><\/p>\n \u201cWe\u2019ve always encouraged people to have a break with KITKAT \u2014 but it seems thieves have taken the message too literally and made a break with more than 12 tonnes of our chocolate.<\/p>\n \u201cWhilst we appreciate the criminals\u2019 exceptional taste, the fact remains that cargo theft is an escalating issue for businesses of all sizes.<\/p>\n \u201cWith more sophisticated schemes being deployed on a regular basis, we have chosen to go public with our own experience in the hope that it raises awareness of an increasingly common criminal trend.\u201d<\/p>\n Want to be the first to know exclusive information from the F1 paddock? Join our broadcast channel on WhatsApp<\/a> to get the scoop on the latest developments from our team of accredited journalists.<\/p>\n You can also subscribe to the PlanetF1 YouTube channel<\/a> for exclusive features, hear from our paddock journalists with stories from the heart of Formula 1 and much more!<\/p>\n