The NHL and its U.S. and Canadian broadcast partners have announced a collaborative marketing campaign ahead of the 2026 Stanley Cup Playoffs, which begin April 18.<\/p>\n
The campaign, \u201cYou Just Have to Watch,\u201d features three spots across the first three rounds of the playoffs, with each network producing its own version. The first spot, \u201cFired Up,\u201d debuted today. \u201cOvertime\u201d will debut ahead of the Second Round and \u201cDo Anything\u201d ahead of the Conference Finals. ESPN is editing \u201cFired Up,\u201d Sportsnet is editing \u201cOvertime,\u201d and TNT Sports is editing \u201cDo Anything.\u201d All creative was developed by Arts and Letters Creative Co.<\/p>\n
\u201cThis joint campaign is due to the incredible partners we have at ESPN, TNT Sports and Sportsnet,\u201d says Casey Hall, Senior Vice President, Marketing and Innovation, NHL. \u201cTheir collaborative spirit and shared vision have been instrumental in expanding our reach, aligning our message and bringing the excitement of the Stanley Cup Playoffs to more fans than ever before.\u201d<\/p>\n
\u201cWe wanted this campaign to show new audiences that it only takes one game to get hooked on the intensity, energy and unpredictability of the Stanley Cup Playoffs,\u201d says Brian Iglesias, Vice President, Sports Marketing, ESPN. \u201cBy working collectively with the league and other broadcast partners, we were able to create a connective thread across every platform that tells this unified story in a powerful way.\u201d<\/p>\n
\u201cThe Stanley Cup Playoffs are among the most intense and exciting events in all of sports,\u201d says Adam Bower, VP, Marketing and Creative, Rogers Sports and Media. \u201cOur collaborative approach to this year\u2019s campaign with the NHL and its other broadcast partners reflects a shared commitment to growing the game across North America and telling a unified story on hockey\u2019s biggest stage.\u201d<\/p>\n
\u201cThe NHL continues to spearhead exciting ways to connect with fans, while drawing on the shared enthusiasm its broadcasters have for playoff hockey,\u201d says Drew Watkins, SVP, Creative Director, TNT Sports. \u201cWe were all pursuing a unified approach, while retaining the ability to fine-tune aspects of the creative to meet our respective network\u2019s promotional needs.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"The NHL and its U.S. and Canadian broadcast partners have announced a collaborative marketing campaign ahead of the…\n","protected":false},"author":2,"featured_media":576636,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[556],"tags":[64,63,575,85],"class_list":{"0":"post-576635","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-nhl","8":"tag-au","9":"tag-australia","10":"tag-nhl","11":"tag-sports"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/576635","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=576635"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/576635\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/576636"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=576635"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=576635"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=576635"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}