{"id":577456,"date":"2026-04-01T01:11:32","date_gmt":"2026-04-01T01:11:32","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/577456\/"},"modified":"2026-04-01T01:11:32","modified_gmt":"2026-04-01T01:11:32","slug":"xpeng-australia-take-over-confirmed-st-george-sutherland-shire-leader","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/577456\/","title":{"rendered":"XPeng Australia take-over confirmed | St George & Sutherland Shire Leader"},"content":{"rendered":"

\"XPengXPeng Australia take-over confirmed<\/p>\n

In a dramatic turn of events, a new factory-backed arm of XPeng has taken the reins from previous distributor TrueEV in what appears to be shaping up to be a messy legal saga.<\/p>\n

The new factory-backed outlet says it has now established direct operations in Australia, with new local employees, and a new dealer network “effective immediately”.<\/p>\n

According to the new entity, this will include new customer support infrastructure and factory-backed logistics to service<\/a> customers everywhere except Tasmania and the Northern Territory, where the brand is yet to establish a presence.<\/p>\n

Read More About XPeng<\/p>\n

The brand reassures buyers that it is “deeply committed to the long-term<\/a> stability and continuity of the Australian market” and is currently hiring for a range of roles.<\/p>\n

Unlike the widely publicised BYD<\/a> factory-take-over, which appeared to be amicable with its successful distributor EVDirect, the XPeng<\/a> factory subsidiary is set to lock horns with its previous distributor TrueEV.<\/p>\n

TrueEV recently entered external administration after running the local XPeng brand since 2024, despite holding a five-year distribution contract for the brand.<\/p>\n

While the distributor has said for a long time that a factory-backed take-over was on the cards and would likely happen sooner than originally anticipated, explosive revelations first published by The Australian<\/a> claim TrueEV will be suing XPeng for unconscionable conduct after it tore up its distribution agreement on the first of January this year.<\/p>\n

\"2026<\/p>\n

According to allegations made by TrueEV, XPeng undermined its operations since 2024, including withholding new product and “sabotaging” its dealer network by changing approval requirements, forcing TrueEV to de-list some dealers and forcing it to remove its service partner, Ultra Tune.<\/p>\n

TrueEV alleges this effectively made it impossible for it to sell cars through its already-established network of 15 dealers and 58 service locations.<\/p>\n

The case looks set to be dragged through the Federal Court unless a settlement is reached before then, and could create a rocky pathway for the factory backed operation as TrueEV could seek to legally block the company from operating as it pleases until the matter is settled.<\/p>\n

\"2026<\/p>\n

The revelations help to explain XPeng’s slow advance in Australia since the well-received arrival of its G6 mid-size SUV<\/a> as a rival to the ever-popular Tesla Model Y<\/a>.<\/p>\n

Despite the brand (under TrueEV) announcing the G9 large SUV and X9 people mover<\/a>, as well as hinting at the introduction of the Mona M03 as an ultra-affordable electric<\/a> fastback, the models have failed to materialise.<\/p>\n

It comes at a crucial time for Chinese EV-focused brands which will no doubt seek to capitalise on the current spike in fuel prices to build up their market share.<\/p>\n

\"2026<\/p>\n

In contrast to XPeng’s strong start and slow follow-up, a rocky start for its direct Zeekr<\/a> rival with its niche X small SUV and 009 people mover has been very successfully followed-up by its 7X mid-size SUV, with the brand building hype for what should be its next product, the 8X plug-in hybrid<\/a> large SUV.<\/p>\n

Stay tuned for more on developments for XPeng’s Australian operations.<\/p>\n

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