Double Undies Founder Jane Bogust<\/p>\n
Canterbury Rugby is proud to announce a pioneering new partnership with Double Undies, a collaboration set to challenge long-standing barriers in sport and help keep more females on the field. <\/p>\n
In a first-of-its-kind move for rugby in Aotearoa, the partnership goes beyond traditional sponsorship. It represents a shared commitment to normalising conversations around performance, confidence, and the realities faced by female athletes- particularly when it comes to leaks and the impact they can have on participation. <\/p>\n
As part of the partnership, Double Undies will supply product directly to Canterbury\u2019s Farah Palmer Cup (FPC) team, supporting a high-performing group of female athletes to train and compete with greater confidence and comfort. <\/p>\n
Founded by former firefighter, entrepreneur and mum of two Jane Bogust, Double Undies was born from lived experience. After encountering exercise-induced leaks during high-impact training, Bogust set out to create a solution that didn\u2019t previously exist. <\/p>\n
The result is the world\u2019s first absorbent performance thong, purpose-built for movement- designed to provide security, comfort and confidence so women can perform without distraction. <\/p>\n
After years serving as a career firefighter, Bogust transitioned into coaching, working with women to build confidence both physically and mentally. That same drive now underpins Double Undies, a brand grounded in empowerment and removing barriers- not just through product, but through conversation and education. <\/p>\n
\u201cHonestly, it just made sense,\u201d Bogust said. \u201cI\u2019m building Double Undies to remove a very real, very common barrier for women- and sport is one of the places that barrier shows up the most.\u201d <\/p>\n
Bogust said supporting Canterbury\u2019s FPC programme is about much more than product. <\/p>\n
<\/p>\n
\u201cWe\u2019re not just talking about periods, we\u2019re talking about leaks more broadly, and removing the quiet worries that can hold women back. At the same time, it\u2019s about starting conversations and encouraging women to understand what\u2019s going on in their bodies, dropping the shame and to feel confident seeking support from a pelvic floor physio.\u201d Those \u201cquiet worries\u201d are often the difference between staying in the game and stepping away. <\/p>\n
\u201cBecause the barriers aren\u2019t always obvious. It\u2019s not always injury or ability, sometimes it\u2019s the quiet worry in the back of your mind- \u2018Am I going to leak?\u2019 \u2018Will anyone notice?\u2019 That hesitation is enough to make someone sit out. And whether that\u2019s due to a period or bladder leaks, the impact is the same- women opt out.\u201d <\/p>\n
The partnership reflects a shared understanding that confidence- not just capability- plays a critical role in participation and performance, particularly for young women navigating body changes, pressure and a lack of open conversation in sport. <\/p>\n
By providing practical, purpose-built solutions, Double Undies removes that mental load- allowing athletes to focus fully on performance in high-pressure environments. <\/p>\n
For Canterbury Rugby, the alignment is a natural fit- grounded in shared values of resilience, authenticity, and backing people to show up fully. <\/p>\n
\u201cRugby is gritty, physical, and unapologetic,\u201d Bogust said. \u201cIt\u2019s not a \u2018play it safe\u2019 sport, and neither is this brand.\u201d <\/p>\n
FPC Manager Heather Algar welcomed the partnership, highlighting both the performance and wellbeing impact it will have on the team. <\/p>\n
\u201cThis is a game-changer for our group,\u201d Algar said. \u201cAt this level, the margins are small and confidence is everything. Having access to products like this removes a layer of worry and allows our players to focus fully on their performance. Just as importantly, it shows our athletes that their needs are recognised and supported. That builds trust, confidence, and ultimately helps our players perform at their best.\u201d <\/p>\n
Beyond the FPC environment, the partnership is designed to create wider impact across the rugby community- encouraging more open conversations and helping normalise topics that have long been left unspoken. <\/p>\n
As a mum and coach, Bogust understands firsthand how the body changes- particularly after childbirth- and is passionate about breaking down stigma around pelvic health. Through Double Undies, she is leading a movement to normalise these conversations, eliminate shame, and ensure women feel supported to stay in sport. <\/p>\n
By addressing these challenges head-on, Canterbury Rugby and Double Undies are helping remove barriers to participation and retention, ensuring more women and girls can stay connected to the game for longer. <\/p>\n
This is more than a partnership- it\u2019s a statement of intent. <\/p>\n","protected":false},"excerpt":{"rendered":"Double Undies Founder Jane Bogust Canterbury Rugby is proud to announce a pioneering new partnership with Double Undies,…\n","protected":false},"author":2,"featured_media":580609,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[567],"tags":[64,63,760,85],"class_list":["post-580608","post","type-post","status-publish","format-standard","has-post-thumbnail","category-rugby","tag-au","tag-australia","tag-rugby","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/580608","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=580608"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/580608\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/580609"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=580608"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=580608"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=580608"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}