{"id":581330,"date":"2026-04-02T19:49:15","date_gmt":"2026-04-02T19:49:15","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/581330\/"},"modified":"2026-04-02T19:49:15","modified_gmt":"2026-04-02T19:49:15","slug":"is-this-company-executive-actually-ai-generated","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/581330\/","title":{"rendered":"Is this company executive actually AI generated?"},"content":{"rendered":"<p>With more than a decade of experience and a set of glamorous pastimes, Emilia Carri\u00e8re, a communications lead at a top City firm, appears not only the consummate corporate professional but a fascinating dinner party guest.<\/p>\n<p>Coots &amp; Boots, an insolvency firm, claims on its website that Carri\u00e8re, whose name translates as \u201ccareer\u201d in French, helps the company keep its messaging \u201cclear, consistent, and \u00adcredible\u201d, which might be much in need as it handles the \u00a32.6 billion collapse of a London mortgage lender.<\/p>\n<p>When not working, Carri\u00e8re is \u00adbelieved to enjoy \u201cgolf and tennis and has a keen interest in modern art and ancient history \u2014 particularly the early history of Russia, with a fascination for the rise of the Kievan Rus\u2019 \u201d, inspired by Saint Vladimir the Great.<\/p>\n<p>She is also said to be a \u201clover of fine wine\u201d and is \u201cespecially partial to a glass of Brunello di Montalcino, ideally shared after a day exploring the quiet beauty of Lake Orta in northern Italy \u2014 her favourite escape for a moment of calm and inspiration\u201d.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\"   height=\"3216\" width=\"4800\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/04\/d9200de2-920b-408c-8efa-0f2b1aa46899.jpg\" alt=\"Aerial view of Omegna on Lake Orta, Italy, with mountains in the background.\" class=\"wp-image-21293637\"\/>Lake Orta Getty IMAGES<\/p>\n<p>The only problem is that not much is \u201ccredible\u201d at all about Carri\u00e8re. The company\u2019s reception had no knowledge of her. The online \u00adartificial intelligence detection tool used by The Times suggests \u201ca high likelihood\u201d that her profile picture on the website was AI-generated.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\"   height=\"2500\" width=\"1000\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/04\/230ec57a-4f1d-4686-957a-e74fe101f95d.jpg\" alt=\"A bottle of Carpineto Brunello di Montalcino 2020 wine.\" class=\"wp-image-21293633\"\/>A fine wine to savour<\/p>\n<p>She appears to have no LinkedIn profile, despite being said to have worked for more than a decade in marketing and PR.<\/p>\n<p id=\"6e1ad581-6f96-496e-a536-222b1080b889\"><a target=\"_blank\" rel=\"noreferrer noopener nofollow\" href=\"https:\/\/www.thetimes.com\/uk\/science\/article\/how-to-spot-ai-generated-faces-quiz-j07lbmcmc\">Are you for real? Here\u2019s how to spot\u00a0AI-generated faces<\/a><\/p>\n<p id=\"e97edb03-98e0-4765-8993-a03f6072a20f\">The \u201cour team\u201d section on Coots &amp; Boots\u2019 website says \u00adCarri\u00e8re is managing the company\u2019s \u201cpublic profile and oversees media strategy across all high-profile cases\u201d.<\/p>\n<p>One such high-profile case would include overseeing the administration of parts of Market Financial Solutions (MFS), the loan agency that folded last month amid allegations of fraud.<\/p>\n<p><a href=\"https:\/\/www.ft.com\/content\/05c9515a-d183-4e9f-aab9-8b3c6899ff25?syn-25a6b1a6=1\" rel=\"nofollow noopener\" target=\"_blank\">The Financial Times<\/a> says it was told by the company\u2019s reception that no one of that name worked at Coots &amp; Boots. The Times approached the firm for comment.<\/p>\n<p>Carri\u00e8re\u2019s online biography said: \u201cKnown for her calm professionalism and sharp editorial instinct, Emilia bridges the gap between legal precision and public understanding. Whether co-ordinating press engagement or crafting client communications, she brings a thoughtful, strategic approach that strengthens C&amp;B\u2019s reputation for trust and transparency.\u201d<\/p>\n<p id=\"e97edb03-98e0-4765-8993-a03f6072a20f\">Duncan Coutts, one of the company\u2019s directors, said it had \u201cexpanded rapidly\u201d but refused to answer questions about Carri\u00e8re.<\/p>\n<p id=\"6ff8f191-acc3-4adc-a71a-3f438e5e8e14\">MFS, a provider of mortgage and bridging finance, <a href=\"https:\/\/www.thetimes.com\/business\/companies-markets\/article\/more-than-25bn-at-risk-after-collapse-of-mortgage-lender-mfs-09bz5sk37\" rel=\"nofollow noopener\" target=\"_blank\">fell into administration in February<\/a> after a High Court judge said insolvency practitioners needed to investigate claims of fraud. Practitioners from AlixPartners, appointed over the MFS entity at the heart of the group, have claimed there is \u201ccompelling evidence of <a href=\"https:\/\/www.thetimes.com\/business\/companies-markets\/article\/shortfall-at-failed-mortgage-lender-mfs-could-surpass-13bn-d2wrdhkjq\" rel=\"nofollow noopener\" target=\"_blank\">serious financial mismanagement<\/a>\u201d.<\/p>\n<p>Business newsletter<\/p>\n<p>The business editor\u2019s exclusive analysis of all the latest financial and economic news.<\/p>\n<p>\t\t\t\t\tSign up with one click<\/p>\n<p id=\"e97edb03-98e0-4765-8993-a03f6072a20f\">It is feared certain loans may be irrecoverable because of problems created by security having allegedly been granted over the same property in \u00adfavour of two or more lenders, a practice known as <a href=\"https:\/\/www.thetimes.com\/business\/companies-markets\/article\/fca-investigation-mfs-private-credit-3rzwr7gsw\" rel=\"nofollow noopener\" target=\"_blank\">\u201cdouble pledging\u201d<\/a>.<\/p>\n<p id=\"e97edb03-98e0-4765-8993-a03f6072a20f\">Along with <a href=\"https:\/\/www.thetimes.com\/business\/companies-markets\/article\/barclays-back-in-the-spotlight-over-failed-loans-company-mfs-85qsnr9zp\" rel=\"nofollow noopener\" target=\"_blank\">Barclays<\/a>, the FTSE 100 banking group, Wall Street institutions are caught up in the collapse.<\/p>\n<p id=\"6ff8f191-acc3-4adc-a71a-3f438e5e8e14\">The rise of AI-generated corporate profiles on LinkedIn and other social media sites has led to warnings for users to be vigilant when accepting requests from unknown accounts.<\/p>\n","protected":false},"excerpt":{"rendered":"With more than a decade of experience and a set of glamorous pastimes, Emilia Carri\u00e8re, a communications lead&hellip;\n","protected":false},"author":2,"featured_media":581331,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[256,254,255,64,63,105],"class_list":["post-581330","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artificial-intelligence","tag-ai","tag-artificial-intelligence","tag-artificialintelligence","tag-au","tag-australia","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/581330","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=581330"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/581330\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/581331"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=581330"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=581330"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=581330"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}