{"id":583187,"date":"2026-04-03T16:13:17","date_gmt":"2026-04-03T16:13:17","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/583187\/"},"modified":"2026-04-03T16:13:17","modified_gmt":"2026-04-03T16:13:17","slug":"nexon-calls-arc-raiders-a-trojan-horse-for-ai-game-development","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/583187\/","title":{"rendered":"Nexon calls Arc Raiders a &#8220;Trojan Horse&#8221; for AI game development"},"content":{"rendered":"<p><a href=\"https:\/\/www.eurogamer.net\/arc-raiders-ceo-says-studio-has-re-recorded-ai-lines-a-real-professional-actor-is-better-than-ai-thats-just-how-it-is\" rel=\"nofollow noopener\" target=\"_blank\">Arc Raiders developer Embark might have retreated slightly on the use of AI-generated voices <\/a>in its game, but company owner Nexon has big plans for the use of AI, and it&#8217;s using the success of <a href=\"https:\/\/www.eurogamer.net\/games\/arc-raiders\" rel=\"nofollow noopener\" target=\"_blank\">Arc Raiders<\/a> as proof of concept for it.<\/p>\n<p>&#8220;Beyond the breakaway commercial success, Arc Raiders is a Trojan Horse,&#8221; <a href=\"https:\/\/www.nexon.co.jp\/en\/ir\/events-interviews\/detail\/?entry_id=663\" rel=\"nofollow noopener\" target=\"_blank\">Nexon president and CEO Junghun Lee said in a financial presentation<\/a> held 31st March &#8211; &#8220;a gift that contains a shift in the mindset about how technology frees developers and live service teams to spend more time thinking and less time typing. More time innovating; less time writing code.&#8221;<\/p>\n<p><a href=\"https:\/\/www.eurogamer.net\/arc-raiders-review\" rel=\"nofollow noopener\" target=\"_blank\">Arc Raiders was criticised for featuring AI-generated voice lines<\/a> instead of having actors record the lines &#8211; a decision Embark later walked back on by having actors re-record some of them. But that wasn&#8217;t the only way AI tools were used in development of the game. &#8220;During the development process, we may use procedural- and AI-based tools to assist with content creation,&#8221; <a href=\"https:\/\/store.steampowered.com\/app\/1808500\/ARC_Raiders\/\" rel=\"nofollow noopener\" target=\"_blank\">the Arc Raiders Steam page notes<\/a>. Though, &#8220;In all such cases, the final product reflects the creativity and expression of our own development team.&#8221;<\/p>\n<p>Lee was talking about Arc Raiders&#8217; AI-use while promoting Nexon&#8217;s Mono Lake AI initiative during the presentation. &#8220;Nexon has used AI tools for some time and we&#8217;re quickly moving past the tool level to applying context to everything we do,&#8221; Lee said.<\/p>\n<p>Referring to Arc Raiders&#8217; use of the tools, Lee added: &#8220;It changes how people work &#8211; the tools they use, how fast they can move, what they can accomplish. But what goes into our games &#8211; the creative content our players actually experience &#8211; that remains the work of our developers. Our methodology doesn&#8217;t replace creative people, it frees them to create, with context.<\/p>\n<p>&#8220;Today, our best people spend more time making creative decisions &#8211; decisions guided by context, context based on billions of player decisions, context that precious few companies can match.&#8221;<\/p>\n<p>Patric Soderlund, the founder and CEO of Embark, and the recently appointed executive chairman of Nexon, was even more strident with his remarks about the potential of Mono Lake AI. &#8220;At Embark, we started with a blank slate, questioning everything from: How do you get from an idea to a green light? To what needs to be done by hand versus what a machine can do more efficiently?&#8221; he said. &#8220;Yes, some of that involves AI. But it&#8217;s really about encouraging people to use smarter processes, better tools, and to let go of habits that no longer serve them.<\/p>\n<p>&#8220;Our success wasn&#8217;t an accident, it was deliberate. And now we&#8217;re bringing that thinking to the rest of Nexon&#8221; -Patrick Soderlund<\/p>\n<p>&#8220;The initial outcome of that process is two games: The Finals and then Arc Raiders. Two games, built with significantly fewer people, at a fraction of the cost you&#8217;d expect for a AAA game. Our success wasn&#8217;t an accident,&#8221; he added, &#8220;it was deliberate. And now we&#8217;re bringing that thinking to the rest of Nexon.&#8221;<\/p>\n<p>Arc Raiders was the stand-out star for Nexon in the financial presentation, having delivered &#8220;the most successful launch in company history with more than 14m units sold in 15 weeks&#8221;, Soderlund said. The game&#8217;s performance was even more important for Nexon, a South Korean-Japanese company, in that it was predominantly Western success &#8211; something the company hasn&#8217;t before experienced.<\/p>\n<p>An overwhelming 85 percent of the game&#8217;s revenue came from North America and Europe, Soderlund said. &#8220;Arc Raiders is the first real proof that Nexon can build something that lands with a global audience,&#8221; he added. &#8220;That&#8217;s not a small thing, it changes how the market should think about what this company can become. And the game is still early. It&#8217;s live and it&#8217;s growing. What&#8217;s ahead of it is bigger than what&#8217;s behind it.&#8221;<\/p>\n<p>As for what&#8217;s next for Arc Raiders, Junghun Lee revealed that &#8220;there are multiple projects in development at Embark&#8221;. &#8220;While it&#8217;s still too early to offer details, each has the benefit of the Arc Raiders playbook \u2013 smaller, more nimble creative teams, using new technology to simplify time-consuming, less-creative work in order to focus on breakthrough innovation. Arc Raiders provides us with a roadmap for success in Western markets, on consoles, and, with alternative pricing models.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"Arc Raiders developer Embark might have retreated slightly on the use of AI-generated voices in its game, but&hellip;\n","protected":false},"author":2,"featured_media":583188,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[256,254,255,64,63,105],"class_list":{"0":"post-583187","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-artificial-intelligence","8":"tag-ai","9":"tag-artificial-intelligence","10":"tag-artificialintelligence","11":"tag-au","12":"tag-australia","13":"tag-technology"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/583187","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=583187"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/583187\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/583188"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=583187"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=583187"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=583187"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}