Renato Money Moicano<\/a>, surpassing 25 million views with just over 330 videos posted.<\/p>\n\u201cIt\u2019s crazy, right? I never imagined that in my life,\u201d Moicano said. \u201cOne thing is giving opinions, another thing is making videos that get views. I went all-in on MMA and started doing live reaction streams, and it really worked. The videos are doing well, averaging 90 to 100k views, which is solid, but the livestreams are exploding. For any event, we get 6,000 people, sometimes 10,000, sometimes 20,000.\u201d<\/p>\n
Moicano\u2019s approach to the livestreams was an immediate success, and it keeps getting bigger and bigger. His UFC 326 live reaction of Charles Oliveira vs. Max Holloway piled up 875,000 views, peaking at 36,000 people watching live simultaneously.<\/p>\n
\u201cPeople connected with the live format and I think I really have a knack for it because, at the same time that I understand MMA and I\u2019m kind of funny,\u201d Moicano said. \u201cI also have a lot of experience, so I can talk about a wide range of topics. But to answer you objectively, it surprised me a lot. I don\u2019t understand why people are watching me like that. It\u2019s funny.\u201d<\/p>\n
\u201cOnce an idea hits the market, that\u2019s it,\u201d he continued. \u201cIf there\u2019s no entertainment, it doesn\u2019t work today. We\u2019re seeing that everywhere \u2014 in politics, in journalism, you know? It doesn\u2019t work anymore for someone to just sit there and try to act authoritative. The audience has so many options now that you have to entertain, you have to be funny. You have to keep people engaged.\u201d<\/p>\n
Moicano said he\u2019s making good profits with the videos and livestreams, enough to provide to his family. Not to mention sponsorship deals based on his ever-growing social media platform.<\/p>\n
\u201cHonestly, I want to be much bigger,\u201d Moicano said. \u201cAfter I retire, I want to take over this space. I want to build a brand and get sponsorships because that\u2019s what really makes money, not just views. I have plans, and that\u2019s why I went in this direction. You already had fighters outside of Brazil doing this, although they still focus their channels too much on themselves, you know? Like, their training, their diet. Man, nobody cares about that. Nobody wants to know about your training, your diet, this or that. They want to laugh. Thank God I got into MMA early and things are going well.\u201d<\/p>\n
\u201cWith what I make from YouTube today, from AdSense, I could already live well in the United States,\u201d he continued. \u201cI\u2019m also pretty chill with money, my house is paid off. I\u2019d live a normal, good life. Now, in Brazil, I\u2019d live really damn well. If the UFC fired me today and I moved to Brazil, I\u2019d be totally fine. I\u2019m not even talking about sponsorships, you know? It\u2019s good income. But where I really make good money is with sponsors. Signing a one- or two-year deal with sponsors, that\u2019s it. It\u2019s a huge amount of money. There\u2019s a lot of money on the internet.\u201d<\/p>\n
Moicano\u2019s main dream when he started his YouTube channel was to one day get called to become a color-commentator for the UFC. The Brazilian UFC commentary team on Paramount+ currently includes four UIFC veterans \u2014 Rodrigo \u201cMinotauro\u201d Nogueira, Demian Maia, Carlos Barreto and Vitor Miranda \u2014, but Moicano wonders if his style would work for an official broadcast.<\/p>\n
\u201cIf they call me someday it would be great, but I think it\u2019s very unlikely because the way I do livestreams now is the way people want to watch,\u201d Moicano said. \u201cPeople want to see a bad fighter being called bad. The other day I was watching a really bad fighter just messing everything up and the UFC commentator has to say things like, \u2018Wow, that\u2019s tough.\u2019 But that guy sucks. People want to see the truth. If I get called, I\u2019ll keep being the same [laughs]. The audience liked when I [was a guest commentator for the UFC once]. When I said, \u2018How can this guy call himself a black belt?\u2019 If someone is good, you have to say they\u2019re good. That\u2019s the difference with the internet. Since you don\u2019t go through a bunch of producers, your content is more real. People want that.\u201d<\/p>\n
And even though Moicano has fully adopted the \u201cMoney\u201d moniker after intense and memorable post-fight interviews, the Brazilian said he did not create his YouTube channel for the checks.<\/p>\n
\u201cI built a fighting career because I liked it and that career led me to making money,\u201d Moicano said. \u201cWhen it comes to content, I watch a lot of content, I think about how to improve the livestream, but I don\u2019t think about making money. That will inevitably make you money. Set a goal and improve yourself. If you want to earn more, you have to become more. \u2018Moicano, that sucks.\u2019 That\u2019s the world, man. Nobody cares about you. You have to be better in the market to make more money. You have to deliver value to people in a different way. That\u2019s what I try to do. It\u2019s not about the money.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Renato Moicano became an online sensation over the past few years in Brazil, going from just another UFC…\n","protected":false},"author":2,"featured_media":585629,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[570],"tags":[64,63,786,1347,785,85,787,1396],"class_list":{"0":"post-585628","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-mma","8":"tag-au","9":"tag-australia","10":"tag-fighting","11":"tag-latest-news","12":"tag-mma","13":"tag-sports","14":"tag-ufc","15":"tag-ufc-news"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/585628","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=585628"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/585628\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/585629"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=585628"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=585628"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=585628"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}