{"id":589962,"date":"2026-04-06T22:12:09","date_gmt":"2026-04-06T22:12:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/589962\/"},"modified":"2026-04-06T22:12:09","modified_gmt":"2026-04-06T22:12:09","slug":"directors-explain-im-good-bro-meme","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/589962\/","title":{"rendered":"Directors Explain “I’m Good Bro” Meme"},"content":{"rendered":"

\n\tThe team behind the recent Hulu<\/a> feature Pizza Movie<\/a> doesn\u2019t appear to be too worried that a meme could be putting the film in a box.<\/p>\n

\n\tDirectors Brian McElhaney<\/a> and Nick Kocher<\/a>, known for their work as the YouTube comedy duo BriTANicK<\/a>, helmed the movie that stars Gaten Matarazzo<\/a>, Sean Giambrone and Lulu Wilson. During a recent Reddit AMA<\/a>, the directors addressed a meme that shows two stills from the project, including one of Matarazzo screaming, and includes the seemingly dismissive caption, \u201cI\u2019m good bro,\u201d in addition to laughing and head-smack emojis. <\/p>\n

\n\t\u201cUm\u2026. We\u2019re still trying to fully comprehend it,\u201d McElhaney said when a Reddit user asked if the meme has helped or hurt the film\u2019s release. According to McElhaney, versions of the meme have since popped up that put a more positive<\/a> spin on the movie: \u201cOnce it started turning to \u2018It\u2019s good bro!\u2019 we felt much better. We honestly think it might have helped build more awareness than anything, so we\u2019ll see, I guess\u2026 Ask us again in a month.\u201d<\/p>\n

\n\tAdded Kocher, \u201cAny press is good press? We hope?\u201d<\/p>\n

\n\tWhen a different user asked a similar question about whether the \u201cI\u2019m good bro\u201d post has been a blessing or hindrance for marketing, Kocher replied, \u201cRemains to be seen! I think it\u2019s trending toward a HUGE blessing though. I\u2019ve seen EVERY meme, and I\u2019ve found a lot to be really funny. The one about me committing seppuku<\/a> because \u2018I wish to crumble beneath the glowing legacy Pizza Movie will leave behind\u2019 legitimately made me laugh.\u201d<\/p>\n

\n\tThe filmmaking duo, who also wrote the script for the action-comedy feature Over Your Dead Body that hits theaters this month, told The Hollywood Reporter<\/a> during a recent interview that Matarazzo auditioned for Pizza Movie and was excited to work on it as he looked toward his post-Stranger Things<\/a> career.<\/p>\n

\n\t\u201cWe didn\u2019t want to have to convince anyone or sell anyone to do it,\u201d Kocher said. \u201cHe was enthusiastic the whole time. I\u2019m so glad he did this movie. As a fan of his, this is the type of thing I wanted to see him do.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"The team behind the recent Hulu feature Pizza Movie doesn\u2019t appear to be too worried that a meme…\n","protected":false},"author":2,"featured_media":589963,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[64,63,267271,288158,134,154037,23668,344,267272,267273,1314,24362],"class_list":{"0":"post-589962","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-movies","8":"tag-au","9":"tag-australia","10":"tag-brian-mcelhaney","11":"tag-britanick","12":"tag-entertainment","13":"tag-gaten-matarazzo","14":"tag-hulu","15":"tag-movies","16":"tag-nick-kocher","17":"tag-pizza-movie","18":"tag-social-media","19":"tag-stranger-things"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/589962","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=589962"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/589962\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/589963"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=589962"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=589962"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=589962"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}