{"id":590473,"date":"2026-04-07T03:51:07","date_gmt":"2026-04-07T03:51:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/590473\/"},"modified":"2026-04-07T03:51:07","modified_gmt":"2026-04-07T03:51:07","slug":"microsoft-moves-global-media-account-from-dentsu-to-publicis","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/590473\/","title":{"rendered":"Microsoft Moves Global Media Account From Dentsu To Publicis"},"content":{"rendered":"<p>Microsoft has appointed Publicis Groupe as its global media partner, after being with Dentsu since 2014.<\/p>\n<p>The appointment, as reported by <a href=\"https:\/\/adage.com\/agencies\/accounts-in-review\/aa-microsoft-hires-publicis-global-media\/\" target=\"_blank\" rel=\"noopener nofollow\">Ad Age<\/a>, follows a closed-door review.<\/p>\n<p>Dentsu is expected to continue to handle the media account for Microsoft-owned Xbox.<\/p>\n<p>It comes after LinkedIn, also owned by Microsoft, migrated to Publicis last year.<\/p>\n<p>The software company joins a list of major companies that have moved their global media business to the French-owned network in 2025. These included Paramount and Mars, as well as Coca-Cola in North America.<\/p>\n<p>Estimates from COMvergence, cited by Ad Age, suggest Microsoft\u2019s global media spend stood at approximately $700 million last year.<\/p>\n<p>B&amp;T contacted Microsoft and Publicis for comment who have both declined.<\/p>\n<p>Join more than 30,000 advertising industry experts<\/p>\n<p>Get all the latest advertising and media news direct to your inbox from B&amp;T.<\/p>\n<p>\t\tSubscribe\n\t  <\/p>\n","protected":false},"excerpt":{"rendered":"Microsoft has appointed Publicis Groupe as its global media partner, after being with Dentsu since 2014. The appointment,&hellip;\n","protected":false},"author":2,"featured_media":590474,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[64,63,43570,2577,129425,105],"class_list":["post-590473","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-au","tag-australia","tag-dentsu","tag-microsoft","tag-publicis-groupe","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/590473","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=590473"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/590473\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/590474"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=590473"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=590473"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=590473"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}