{"id":592663,"date":"2026-04-08T04:11:17","date_gmt":"2026-04-08T04:11:17","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/592663\/"},"modified":"2026-04-08T04:11:17","modified_gmt":"2026-04-08T04:11:17","slug":"why-rebel-wilsons-the-deb-needs-a-post-easter-miracle-to-become-a-hit","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/592663\/","title":{"rendered":"Why Rebel Wilson\u2019s The Deb needs a post-Easter miracle to become a hit"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" alt=\"Garry Maddox\" data-testid=\"author-avatar-image\" height=\"64\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/02\/8eb9106bbf9d4d6f5987a25e6b49627e290edc5a.png\"  width=\"64\" class=\"sc-9a01536c-0 libeSR\"\/><\/p>\n<p data-testid=\"article-datetime\" class=\"sc-5cbbddda-5 hxoHkT\">April 8, 2026 \u2014 11:00am<\/p>\n<p>Save<\/p>\n<p class=\"sc-d1b14060-4 JmUoF\">You have reached your maximum number of saved items.<\/p>\n<p>Remove items from your <a href=\"https:\/\/www.smh.com.au\/goodfood\/saved\" class=\"sc-3f16ee48-12 sc-d1b14060-2 jyLmZI iQLtAb\" rel=\"nofollow noopener\" target=\"_blank\">saved list<\/a> to add more.<\/p>\n<p class=\"sc-369d9219-1 bOiPYX\">Save this article for later<\/p>\n<p class=\"sc-369d9219-2 bufJxo\">Add articles to your saved list and come back to them anytime.<\/p>\n<p>Got it<\/p>\n<p>AAA<\/p>\n<p>In a different universe, <a class=\"inline-link\" href=\"https:\/\/www.smh.com.au\/culture\/tv-and-radio\/absolutely-untrue-rebel-wilson-comes-out-firing-in-60-minutes-interview-20251123-p5nhrn.html\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">Rebel Wilson<\/a>\u2019s directorial debut The Deb would be getting comparisons with The Adventures Of Priscilla, Queen of the Desert and Muriel\u2019s Wedding as it opened in cinemas this week.<\/p>\n<p>A very Australian comic musical with a raunchy edge, it\u2019s about a suspended student from an elite city private school who is sent to stay with her cousin in a drought-stricken country town just before a debutante ball.<\/p>\n<p><img decoding=\"async\" alt=\"Charlotte MacInnes (left) plays a private school girl sent to stay with her country cousin in The Deb.\" loading=\"lazy\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/04\/2b3d7a3597d03155b84f8253b5ad57141f535397.jpeg\"  class=\"sc-d34e428-1 ldCIuB\"\/>Charlotte MacInnes (left) plays a private school girl sent to stay with her country cousin in The Deb.John Platt<\/p>\n<p>The Deb has bright young stars, led by Charlotte MacInnes and Natalie Abbott, and catchy songs including F&#8212; My Life. Adapted by Hannah Reilly from her <a class=\"inline-link\" href=\"https:\/\/www.smh.com.au\/culture\/theatre\/rebel-wilson-embraces-new-musical-love-letter-to-awkward-teenagers-20220419-p5aej4.html\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">2022 stage musical<\/a> \u2013 she wrote the songs with Megan Washington \u2013 the feelgood story has already worked in theatres.<\/p>\n<p>With a decent promotional campaign, it would have had a fair chance of cutting through the noise of rival cinema and streaming releases \u2013 always a challenge for Australian films \u2013 and finding an appreciative audience in 225 cinemas.<\/p>\n<p>That would have boosted <a class=\"inline-link\" href=\"https:\/\/www.smh.com.au\/culture\/books\/determined-brilliant-tone-deaf-and-glib-rebel-tells-her-own-story-20240516-p5je1d.html\" rel=\"nofollow noopener\" target=\"_blank\">Wilson\u2019s profile<\/a> as a director after her Hollywood success acting in Bridesmaids, the Pitch Perfect trilogy and Jojo Rabbit. She has already shot a second film, the comedy Girl Group, which has her playing a former pop diva who coaches a group of misfit teenage girls for a major audition.<\/p>\n<p>Related Article<a href=\"https:\/\/www.smh.com.au\/culture\/tv-and-radio\/absolutely-untrue-rebel-wilson-comes-out-firing-in-60-minutes-interview-20251123-p5nhrn.html\" tabindex=\"-1\" class=\"sc-cba76dee-0 hdiTqm\" rel=\"nofollow noopener\" target=\"_blank\"><img decoding=\"async\" alt=\"Rebel Wilson on 60 Minutes. The actor and director has denied being a liar and a bully on her film The Deb.\" loading=\"lazy\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/04\/ba215abaa7e340cf4879763cee8039311b797a3a.jpeg\"  class=\"sc-d34e428-1 ioInpc\"\/><\/a><\/p>\n<p>But even before the world premiere at the Toronto International Film Festival in 2024, <a class=\"inline-link\" href=\"https:\/\/www.smh.com.au\/culture\/movies\/rebel-wilson-s-film-the-deb-is-mired-in-legal-action-so-what-happened-20250728-p5mib9.html\" rel=\"nofollow noopener\" target=\"_blank\">The Deb<\/a><a class=\"inline-link\" href=\"https:\/\/www.smh.com.au\/culture\/movies\/rebel-wilson-s-film-the-deb-is-mired-in-legal-action-so-what-happened-20250728-p5mib9.html\" rel=\"nofollow noopener\" target=\"_blank\"> has been mired in ugly controversy<\/a> that is overshadowing its release.<\/p>\n<p>The producers lodged defamation lawsuits against Wilson, who filed a countersuit. <a class=\"inline-link\" href=\"https:\/\/www.smh.com.au\/culture\/movies\/star-of-troubled-film-the-deb-claims-rebel-wilson-defamed-her-20250808-p5mlcl.html\" rel=\"nofollow noopener\" target=\"_blank\">MacInnes also sued Wilson for defamation<\/a>.<\/p>\n<p>These lawsuits have involved allegations of sexual harassment, false imprisonment, financial irregularities and the creation of a <a class=\"inline-link\" href=\"https:\/\/www.smh.com.au\/culture\/movies\/rebel-wilson-allegedly-sought-to-smear-producer-as-the-indian-ghislaine-maxwell-20251003-p5mzw0.html\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">smear campaign<\/a> against one of the producers.<\/p>\n<p>Wilson last year told her 11 million Instagram followers in a video post that executive producer Vince Holden and producers Amanda Ghost and Gregor Cameron were trying to block the premiere. She claimed in the video this was in retaliation for her reporting what she alleged was \u201cinappropriate behaviour towards the lead actress\u201d and \u201cembezzling funds from the film\u2019s budget\u201d.<\/p>\n<p>\u201cThey\u2019re saying, you know, it can\u2019t come out,\u201d Wilson said in the video. \u201cThey might not release it, they might bury it. This is the work of hundreds of people who have put their heart and soul into this. And this behaviour is absolutely vile and disgusting.\u201d<\/p>\n<p><img decoding=\"async\" alt=\"Rebel Wilson on the set of The Deb, her directorial debut.\" loading=\"lazy\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2025\/07\/ceb1b54fdc63630d41496515a4c994e044f1334f.jpeg\"  class=\"sc-d34e428-1 ldCIuB\"\/>Rebel Wilson on the set of The Deb, her directorial debut.Instagram<\/p>\n<p>The producers emphatically denied Wilson\u2019s allegations, saying they were false, defamatory and disappointing.<\/p>\n<p>\u201cHer self-promotional claims are clearly intended to cause reputational harm to the individuals who have supported \u2026 a joyous movie that we\u2019re very proud of and are looking forward to sharing with audiences,\u201d they said. \u201cFor her to promote a false narrative to advance her own agenda undermines the film and all the people who worked on this project.\u201d<\/p>\n<p>While it has been hard to keep track of all the legal drama in both the US and Australia, the MacInnes defamation hearing is due to start in Sydney\u2019s Federal Court on April 20.<\/p>\n<p>The fate of The Deb\u2019s cinema release will be well and truly settled before then.<\/p>\n<p><img decoding=\"async\" alt=\"MacInnes (left) and Natalie Abbott in The Deb.\" loading=\"lazy\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/04\/07a086c878af3ab4a3a3fabe25d32c3684d6f6a6.jpeg\"  class=\"sc-d34e428-1 ldCIuB\"\/>MacInnes (left) and Natalie Abbott in The Deb.Bunya<\/p>\n<p>Wilson, who has since been ordered by the court not to comment on the case, has been limited in how she can promote the film. Any interviews with her were subject to such strict conditions that this masthead declined.<\/p>\n<p>Not only would a proposed interview be only on video, her publicist wanted written confirmation that: \u201cThe interview will be used solely as a video piece hosted online; it won\u2019t be transcribed or reproduced in print or text form (in whole or in part); and no quotes or excerpts will be used in any separate articles or wider coverage beyond the video itself\u201d.<\/p>\n<p>As well, the publicist thought it would \u201chelpful\u201d to agree on the topics in advance and the interview would be monitored to ensure discussions stayed within agreed boundaries because of legal constraints around the film.<\/p>\n<p>\u201cAs previously discussed, the focus would need to stay solely on The Deb, its release and Rebel\u2019s role as director, with no discussion of the current proceedings or related matters,\u201d the publicist said.<\/p>\n<p><img decoding=\"async\" alt=\"Abbott in The Deb.\" loading=\"lazy\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/04\/aef7f79ca64465f0457f12728fe53f3dcaddb4df.jpeg\"  class=\"sc-d34e428-1 ioInpc\"\/>Abbott in The Deb.Bunya<\/p>\n<p>The question now is not just whether The Deb can be a hit but whether it even has a chance of a successful release.<\/p>\n<p>Palace Cinemas chief executive Benjamin Zeccola, says the lack of robust presales suggests the movie is just attracting hardcore Wilson fans, which is \u201ca pity because not long ago The Deb seemed to have everything going for it: a widely adored comedy star, a great premise and the potential to reach a broad audience\u201d.<\/p>\n<p>But Zeccola also says The Deb\u2019s \u201cmismatched tone\u201d is a problem, as the opening song and dance number, F&#8212; My Life, could be interpreted as making fun of the film\u2019s young audience.<\/p>\n<p>Related Article<a href=\"https:\/\/www.smh.com.au\/cbd\/rebel-wilson-s-high-flying-ex-publicist-surfaces-in-epstein-files-20260205-p5nzwo.html\" tabindex=\"-1\" class=\"sc-cba76dee-0 hdiTqm\" rel=\"nofollow noopener\" target=\"_blank\"><img decoding=\"async\" alt=\"Rebel Wilson.\" loading=\"lazy\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/04\/604970f06a62fa651431d7135cb89495e80851e5.jpeg\"  class=\"sc-d34e428-1 ioInpc\"\/><\/a><\/p>\n<p>Last year, the Australian horror film Together endured controversy in the lead-up to its release, which damaged its prospects. The film stars Dave Franco and Alison Brie as a couple who have a supernatural encounter after moving to the countryside.<\/p>\n<p>Written and directed by <a class=\"inline-link\" href=\"https:\/\/www.smh.com.au\/culture\/movies\/how-an-australian-youtube-star-s-scream-worthy-horror-debut-sparked-a-bidding-war-20250417-p5lsl5.html\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">Michael Shanks<\/a>, Together was snapped up in one of the richest deals in the history of the Sundance Film Festival, worth $US17 million (almost $25 million). But its prospects were damaged by a plagiarism lawsuit made by the producers of a little-seen 2023 American film, Better Half.<\/p>\n<p>Despite rejecting the claim \u2013 Shanks insisted he wrote Together in 2019 \u2013 it took just $1.2 million in Australia, well below what it deserved. It still made almost $US35 million worldwide.<\/p>\n<p>The 2024 romantic drama It Ends With Us was also notable for <a class=\"inline-link\" href=\"https:\/\/www.smh.com.au\/culture\/celebrity\/digital-soap-opera-blake-lively-responds-after-claims-against-justin-baldoni-dismissed-20260407-p5zlqt.html\" rel=\"nofollow noopener\" target=\"_blank\">acrimonious lawsuits between director-actor Justin Baldoni and star Blake Lively<\/a>, who accused Baldoni of sexual harassment. But the adaptation of Colleen Hoover\u2019s bestselling book still took an impressive $US351 million worldwide.<\/p>\n<p>Occasionally, low-profile Australian films have succeeded, including family comedies Runt, which took $6.1 million in 2024, and Kangaroo, which grossed $5.6 million last year.<\/p>\n<p>But without Wilson or MacInnes promoting The Deb, the movie will need a post-Easter miracle to succeed.<\/p>\n<p>Find out the next TV, streaming series and movies to add to your must-sees.<a class=\"inline-link\" href=\"https:\/\/www.brisbanetimes.com.au\/newsletter-signup?newsletter=the-watchlist\" rel=\"noopener noreferrer nofollow\" target=\"_blank\"> Get The Watchlist delivered every Thursday<\/a>.<\/p>\n<p>Save<\/p>\n<p class=\"sc-d1b14060-4 JmUoF\">You have reached your maximum number of saved items.<\/p>\n<p>Remove items from your <a href=\"https:\/\/www.smh.com.au\/goodfood\/saved\" class=\"sc-3f16ee48-12 sc-d1b14060-2 jyLmZI iQLtAb\" rel=\"nofollow noopener\" target=\"_blank\">saved list<\/a> to add more.<\/p>\n<p>From our partners<\/p>\n","protected":false},"excerpt":{"rendered":"April 8, 2026 \u2014 11:00am Save You have reached your maximum number of saved items. 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