{"id":596051,"date":"2026-04-09T16:55:13","date_gmt":"2026-04-09T16:55:13","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/596051\/"},"modified":"2026-04-09T16:55:13","modified_gmt":"2026-04-09T16:55:13","slug":"taco-daddy-popular-street-vendor-finds-permanent-home-at-crown-perths-urban-food-district","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/596051\/","title":{"rendered":"Taco Daddy: Popular street vendor finds permanent home at Crown Perth\u2019s Urban Food District"},"content":{"rendered":"<p class=\"css-9cqv6l-StyledPNParagraph e8utp6u0\">Hey wasn\u2019t born into a South American family or raised on the streets of Mexico, but Taco Daddy founder Sam Thornton has become the go-to street food vendor for much of Perth\u2019s Latin community.<\/p>\n<p class=\"css-9cqv6l-StyledPNParagraph e8utp6u0\">A crowd-favourite at local food markets after four years on four wheels, the proud chef will park up at Crown Perth\u2019s new Urban Food District from April 17 in his first bricks and mortar residence for the brand.<\/p>\n<p class=\"css-9cqv6l-StyledPNParagraph e8utp6u0\">With his signature menu item being the quesa birria taco, Mr Thornton, 35, is excited fill the bellies of his regulars outside the truck\u2019s scheduled weekly appearances.<\/p>\n<p class=\"css-9cqv6l-StyledPNParagraph e8utp6u0\">\u201cBasically every market we go to, we can have a huge line and lot of repeat customers. Sometimes we\u2019ll see the same faces three or four markets in a row,\u201d he told PerthNow.<\/p>\n<p class=\"css-9cqv6l-StyledPNParagraph e8utp6u0\">\u201cWe thought the demand is definitely there, and we want to branch out, we want to scale up and have multiple stores and maybe franchise down the track as well. So this just seemed like the logical step, and the opportunity at Crown sort of popped up.\u201d<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/04\/d891f0315e5977616193daec2a3cb65a71a008ff.jpg\" alt=\"Taco Daddy is parking up at Crown Perth in its first permanent outlet.\" class=\"css-16r7l45-StyledImage en5ut4d0\"\/>Camera IconTaco Daddy is parking up at Crown Perth in its first permanent outlet. Credit: Alex Verhagen<\/p>\n<p class=\"css-9cqv6l-StyledPNParagraph e8utp6u0\">Keeping customers in the loop via social media, boasting an Instagram following of almost 20k, you\u2019ll find Mr Thornton and his team at Scarborough Sunset Markets on Thursdays, Perth Twilight Food Market on Fridays, Subiaco Night Market on Saturdays, and South Perth Streats on Sundays.<\/p>\n<p class=\"css-9cqv6l-StyledPNParagraph e8utp6u0\">But don\u2019t think his new venture means shutting up his mobile shop, with the founder promising to drive both in tandem.<\/p>\n<p class=\"css-9cqv6l-StyledPNParagraph e8utp6u0\">\u201cWhat I love about the truck is you\u2019re right there with the customers, you\u2019re face to face,\u201d he said.<\/p>\n<p class=\"css-9cqv6l-StyledPNParagraph e8utp6u0\">\u201cYou\u2019re on the front line, and you\u2019ve got that discourse, the conversation between the customer at the front, I\u2019ll definitely be doing that still.\u201d<\/p>\n<p class=\"css-9cqv6l-StyledPNParagraph e8utp6u0\">Priding himself on the personalised customer experience he\u2019s cultivated behind the counter, Mr Thornton said the idea to launch his street eats in 2022 was inspired by his travels through the regions his products were born.<\/p>\n<p class=\"css-9cqv6l-StyledPNParagraph e8utp6u0\">Beginning his cooking journey at 16, the chef has enjoyed stints in fine dining restaurants, worked off-shore, and after visiting Central America and South America several years ago, found his culinary calling.<\/p>\n<p class=\"css-9cqv6l-StyledPNParagraph e8utp6u0\">\u201cI always had that voice in the back of my head that I wanted to work for myself, wanted my own place, my own restaurant, and didn\u2019t really know what that looked like,\u201d the founder said.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/04\/e3dd61a5a7c975544ba5ba99086c5a0f307b1b8f.jpg\" alt=\"Birria tacos.\" class=\"css-16r7l45-StyledImage en5ut4d0\"\/>Camera IconBirria tacos. Credit: Alex Verhagen<\/p>\n<p class=\"css-9cqv6l-StyledPNParagraph e8utp6u0\">\u201cAnd then I fell in love with street food in South America and Central America, and it seemed like the next step, so just walked straight into that full time.\u201d<\/p>\n<p class=\"css-9cqv6l-StyledPNParagraph e8utp6u0\">Serving what he believes are traditional birria tacos, Mr Thornton\u2019s menu is entirely gluten free.<\/p>\n<p class=\"css-9cqv6l-StyledPNParagraph e8utp6u0\">He said the key to showstopping tacos is consistency, as well as a great balance of flavour. And he\u2019s willing to import only the most authentic spices to get it, sourcing international smoked chillis and Mexican oregano.<\/p>\n<\/p>\n<p class=\"css-9cqv6l-StyledPNParagraph e8utp6u0\">Mr Thornton said it\u2019s all worth it when his customers taco\u2019 bout his products so effusively.<\/p>\n<p class=\"css-9cqv6l-StyledPNParagraph e8utp6u0\">\u201cWe get a lot of Mexicans, a lot of Americans that obviously grew up in the south of America, that grew up on tacos. And we\u2019ve heard we remind them of home,\u201d Mr Thornton said.<\/p>\n<p class=\"css-9cqv6l-StyledPNParagraph e8utp6u0\">\u201c(They say) \u2018Man, these are the best tacos we\u2019ve had in Australia\u2019. It\u2019s cool to hear it.\u201d<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/04\/920199d657e6c1e7392ed9f2d77854d116b4bbe7.jpg\" alt=\"Taco Daddy's Sam Thornton.\" class=\"css-16r7l45-StyledImage en5ut4d0\"\/>Camera IconTaco Daddy&#8217;s Sam Thornton. Credit: Alex Verhagen<\/p>\n<p class=\"css-9cqv6l-StyledPNParagraph e8utp6u0\">The chef admits those trying his products for the first time might be surprised to learn that, while his team is heavily South American, he himself is not.<\/p>\n<p class=\"css-9cqv6l-StyledPNParagraph e8utp6u0\">\u201cA lot of our staff, they speak Spanish. I speak pretty poorly, but I try here and there. I think that\u2019s why I grew the moustache to try and fit in and look a little more authentic,\u201d he joked.<\/p>\n<p class=\"css-9cqv6l-StyledPNParagraph e8utp6u0\">Customers who have followed Taco Daddy\u2019s journey from its early days might recall the truck\u2019s traditional soft tortilla street-style tacos, which will be reprised at Crown Perth, and featured alongside their famed quesa birria tacos with accompanying consomme for dipping.<\/p>\n<p class=\"css-9cqv6l-StyledPNParagraph e8utp6u0\">And in an expanded menu, the new venue will also be offering a caramel flan dessert, as well as a tuna ceviche \u2014 all 100 per cent gluten free.<\/p>\n<p class=\"css-9cqv6l-StyledPNParagraph e8utp6u0\">Taco Daddy\u2019s permanent home will operate seven days a week, opening for lunch from Monday to Thursday 11am-2:30pm, and reopening from 5pm-9pm.<\/p>\n<p class=\"css-9cqv6l-StyledPNParagraph e8utp6u0\">While weekend revellers can float through anytime from 11am-midnight on both Friday and Saturday, with Sunday closing at 9pm.<\/p>\n<p class=\"css-9cqv6l-StyledPNParagraph e8utp6u0\">However, if you ask Mr Thornton, there\u2019s no bad time to enjoy his mouth-watering favourites.<\/p>\n<p class=\"css-9cqv6l-StyledPNParagraph e8utp6u0\">\u201cWe\u2019ve done breakfast events where people are smashing tacos at 8am, so I don\u2019t think there\u2019s ever a bad time. Obviously, I\u2019m very biased,\u201d he teased.<\/p>\n<p class=\"css-9cqv6l-StyledPNParagraph e8utp6u0\">Taco Daddy will join American-based venues Side Piece Pizza, Burgers by ES, and Tekka Bar, alongside several homegrown names in the entertainment precinct\u2019s largest development in more than a decade.<\/p>\n<p class=\"css-9cqv6l-StyledPNParagraph e8utp6u0\">The permanent fixture is set to open April 17.<\/p>\n","protected":false},"excerpt":{"rendered":"Hey wasn\u2019t born into a South American family or raised on the streets of Mexico, but Taco Daddy&hellip;\n","protected":false},"author":2,"featured_media":596052,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[64,63,134,1295,1625],"class_list":{"0":"post-596051","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-entertainment","8":"tag-au","9":"tag-australia","10":"tag-entertainment","11":"tag-food","12":"tag-lifestyle"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/596051","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=596051"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/596051\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/596052"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=596051"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=596051"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=596051"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}