{"id":596238,"date":"2026-04-09T18:48:09","date_gmt":"2026-04-09T18:48:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/596238\/"},"modified":"2026-04-09T18:48:09","modified_gmt":"2026-04-09T18:48:09","slug":"big-ten-earns-69-4m-in-revenue-from-ncaa-basketball-tournaments","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/596238\/","title":{"rendered":"Big Ten earns $69.4M in revenue from NCAA basketball tournaments"},"content":{"rendered":"<p>The Big Ten Conference amassed nearly $70 million from NCAA distributions that will be paid for team appearances and performances in the 2026 men&#8217;s and women&#8217;s basketball tournaments.<\/p>\n<p>That is by far the most among conferences, largely because the Big Ten swept the national championships &#8212; <a data-clubhouse-guid=\"c00151c6-cdd4-5aab-0130-37416052eb2a\" href=\"http:\/\/tv5.espn.com\/mens-college-basketball\/team\/_\/id\/130\/michigan-wolverines\" rel=\"nofollow noopener\" target=\"_blank\">Michigan<\/a> <a href=\"http:\/\/tv5.espn.com\/mens-college-basketball\/story\/_\/id\/48416755\/michigan-holds-uconn-win-second-ncaa-hoops-title\" rel=\"nofollow noopener\" target=\"_blank\">won the men&#8217;s<\/a> and <a data-clubhouse-guid=\"f430852b-8bf3-6f5f-f713-a28d18e7697d\" href=\"http:\/\/tv5.espn.com\/womens-college-basketball\/team\/_\/id\/26\/ucla-bruins\" rel=\"nofollow noopener\" target=\"_blank\">UCLA<\/a> <a href=\"http:\/\/tv5.espn.com\/womens-college-basketball\/story\/_\/id\/48406646\/ucla-blows-south-carolina-first-women-ncaa-title\" rel=\"nofollow noopener\" target=\"_blank\">the women&#8217;s<\/a> &#8212; and had <a data-clubhouse-guid=\"d30fbdb4-49e3-2c6e-2432-7efc892c770c\" href=\"http:\/\/tv5.espn.com\/mens-college-basketball\/team\/_\/id\/356\/illinois-fighting-illini\" rel=\"nofollow noopener\" target=\"_blank\">Illinois<\/a>&#8216; men&#8217;s team advance to the Final Four.<\/p>\n<p>The NCAA, which has multibillion-dollar broadcast deals for the two tournaments, since 1991 has rewarded conferences for their number of tournament bids and how far those teams advance in the men&#8217;s tournament. A similar system for the women&#8217;s tournament began in 2025.<\/p>\n<p>Editor&#8217;s Picks<\/p>\n<p>2 Related<\/p>\n<p>For this year&#8217;s tournaments, nine men&#8217;s teams and 12 women&#8217;s teams from the Big Ten combined to make at least $69.4 million, with $63 million coming from the men&#8217;s side.<\/p>\n<p>The Southeastern Conference, which had 10 teams in each tournament, totaled at least $56.2 million ($50.4 million for men, $5.8 million for women). Other distributions will total at least $42.9 million for the Big 12, $34.2 million for the Atlantic Coast Conference and $22.2 million for the Big East.<\/p>\n<p>The NCAA sends payments directly to the conferences, which distribute the money among their teams according to their policies. Payments for the 2026 tournament will begin in April 2027.<\/p>\n<p>Teams in each tournament earn what&#8217;s known as a &#8220;unit&#8221; for making the field of 68 and an additional unit for each round in which it appears. The national champion is awarded an extra unit. The value of a unit increases each year. A portion of revenue from the tournaments&#8217; broadcast agreements are directed to distribution payments &#8212; 24% for the men and 41% for the women.<\/p>\n<p>The estimated value of a unit for the 2026 men&#8217;s tournament will be about $350,000, an NCAA spokeswoman said, and that amount will be paid annually for six years. A single unit earned in 2026 would have a total value of at least $2.1 million over those six years and probably more because Division I distribution funds &#8212; including the basketball funds &#8212; are scheduled to increase each year, typically by 2.9%.<\/p>\n<p>For the women&#8217;s tournament, full funding for units earned will be achieved in 2027. Payments for each unit earned will be made for three years rather than six. The unit value was $75,000 for 2026 and will decrease to about $63,000 next year as part of the NCAA&#8217;s formula for getting the fund fully up and running. Using $63,000 as an estimate for the 2028 value, a single unit earned in 2026 would be worth at least $201,000 by the time it is paid off over three years.<\/p>\n<p>The Big Ten&#8217;s nine teams in the men&#8217;s tournament appeared in 29 games. Michigan earned $14.7 million for the conference by playing in six games and receiving a seventh unit for winning the championship. Illinois earned five units for making the Final Four ($10.5 million) and <a data-clubhouse-guid=\"b7840e2f-6236-e764-2cae-20286a0829e7\" href=\"http:\/\/tv5.espn.com\/mens-college-basketball\/team\/_\/id\/2294\/iowa-hawkeyes\" rel=\"nofollow noopener\" target=\"_blank\">Iowa<\/a> and <a data-clubhouse-guid=\"0abd1640-6f95-275f-418a-652659452398\" href=\"http:\/\/tv5.espn.com\/mens-college-basketball\/team\/_\/id\/2509\/purdue-boilermakers\" rel=\"nofollow noopener\" target=\"_blank\">Purdue<\/a> four apiece for reaching the Elite Eight ($8.4 million each).<\/p>\n<p>The Big Ten landed 12 teams in the women&#8217;s tournament, and they combined to play in 31 games. UCLA earned just over $1.4 million by playing in six games and receiving an extra unit for winning the championship. <a data-clubhouse-guid=\"3f4fa041-bfb1-d8d9-663b-64b40a6b2263\" href=\"http:\/\/tv5.espn.com\/womens-college-basketball\/team\/_\/id\/130\/michigan-wolverines\" rel=\"nofollow noopener\" target=\"_blank\">Michigan<\/a>&#8216;s four games earned $804,000 and <a data-clubhouse-guid=\"d5b49537-de99-7ec2-4ae3-24ec4c668204\" href=\"http:\/\/tv5.espn.com\/womens-college-basketball\/team\/_\/id\/135\/minnesota-golden-gophers\" rel=\"nofollow noopener\" target=\"_blank\">Minnesota<\/a>&#8216;s three earned $603,000.<\/p>\n<p>The championships in men&#8217;s and women&#8217;s basketball continued what has been a banner 2025-26 for the Big Ten. <a data-clubhouse-guid=\"bd06efe1-3050-2356-37c1-4b3fef1c29be\" href=\"http:\/\/tv5.espn.com\/college-football\/team\/_\/id\/84\/indiana-hoosiers\" rel=\"nofollow noopener\" target=\"_blank\">Indiana<\/a> won the conference&#8217;s third straight College Football Playoff, and other national championships have been won in men&#8217;s wrestling (Penn State), women&#8217;s ice hockey (Wisconsin), men&#8217;s water polo (UCLA), men&#8217;s soccer (Washington) and field hockey (Northwestern).<\/p>\n","protected":false},"excerpt":{"rendered":"The Big Ten Conference amassed nearly $70 million from NCAA distributions that will be paid for team appearances&hellip;\n","protected":false},"author":2,"featured_media":596239,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[574],"tags":[64,63,726,85],"class_list":{"0":"post-596238","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-basketball","8":"tag-au","9":"tag-australia","10":"tag-basketball","11":"tag-sports"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/596238","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=596238"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/596238\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/596239"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=596238"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=596238"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=596238"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}