{"id":596887,"date":"2026-04-10T01:28:10","date_gmt":"2026-04-10T01:28:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/596887\/"},"modified":"2026-04-10T01:28:10","modified_gmt":"2026-04-10T01:28:10","slug":"the-devil-wears-prada-2-eyes-66-million-box-office-opening-2","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/596887\/","title":{"rendered":"&#8216;The Devil Wears Prada 2&#8217; Eyes $66 Million Box Office Opening"},"content":{"rendered":"<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\tSummer begins May 1 with 20th Century Studios\u2019 <a href=\"https:\/\/deadline.com\/tag\/the-devil-wears-prada-2\/\" id=\"auto-tag_the-devil-wears-prada-2\" data-tag=\"the-devil-wears-prada-2\" rel=\"nofollow noopener\" target=\"_blank\">The Devil Wears Prada 2<\/a>, which after arriving on three-week tracking Thursday morning is eyeing a $66 million+ opening.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\tPresales we hear are double that of Wuthering Heights (which had a four-and-half-week advance ticket sales window). Devil Wears Prada 2\u2018s tickets went on sale March 12. Those presales figures make sense given the opening forecast we\u2019re seeing. <\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\tAs expected, the movie is strongest with women, young and old. But male definite interest is in good shape we understand relative to Barbie, The Little Mermaid and It Ends With Us. First choice is particularly excellent with women over 25, which is just behind Wicked\u2018s and well ahead of It Ends With Us. The latter was a late-breaking campaign; ticket sales by that pic\u2019s first Monday indicated it was headed to a start north of $50M).<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto     \">\n\tPrada 2 will also benefit from playing into Mother\u2019s Day weekend in its second frame, and will continue to serve as strong counterprogramming against a pair of summer dude movies, Mortal Kombat II from New Line and Lucasfilm\/Disney\u2019s Star Wars: The Mandalorian &amp; Grogu.<\/p>\n","protected":false},"excerpt":{"rendered":"Summer begins May 1 with 20th Century Studios\u2019 The Devil Wears Prada 2, which after arriving on three-week&hellip;\n","protected":false},"author":2,"featured_media":596632,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[64,63,134,344,13186],"class_list":{"0":"post-596887","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-movies","8":"tag-au","9":"tag-australia","10":"tag-entertainment","11":"tag-movies","12":"tag-the-devil-wears-prada-2"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/596887","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=596887"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/596887\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/596632"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=596887"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=596887"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=596887"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}