{"id":600411,"date":"2026-04-11T16:57:09","date_gmt":"2026-04-11T16:57:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/600411\/"},"modified":"2026-04-11T16:57:09","modified_gmt":"2026-04-11T16:57:09","slug":"australia-to-roll-out-ad-campaign-to-guide-country-through-fuel-crisis","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/600411\/","title":{"rendered":"Australia to roll out ad campaign to guide country through fuel crisis"},"content":{"rendered":"<p>New ads will soon hit Australian television screens as part of the government\u2019s latest plan to guide the country through the fuel crisis sparked by the war in the Middle East.<\/p>\n<p>The campaign, titled \u201cEvery Little Bit Helps\u201d, will launch on April 13, with ads to be rolled out on television, online, and out in public.<\/p>\n<p>The National Cabinet developed the National Fuel Security Plan to help the country navigate the fuel crisis, with the plan consisting of four levels aimed at managing fuel supply chain pressures.<\/p>\n<p>Australia is currently sitting at Level 2 as per the fresh plan, which has been coined \u201cKeep Australia Moving\u201d. <br \/>This stage is designed to help Australians understand what to do as fuel supplies hold, and how they can play their part in helping out. <\/p>\n<p>Minister for Infrastructure Catherine King said the campaign will outline the ways Australians can help. <\/p>\n<p>\u201cThe global fuel shortage is affecting us all and every little bit helps,\u201d Ms King said. <\/p>\n<p>\u201cFrom running errands in fewer trips to only filling up with the fuel you need, this will help us keep essential services moving.<\/p>\n<p>\u201cThe rollout of this campaign and National Fuel Security Plan ensures that we can get the public the information they need, and keep them updated if and when the situation may change.\u201d<\/p>\n<p>The launch of the new plan comes after Energy Minister Chris Bowen said Australia currently has 38 days worth of petrol, 31 days worth of diesel, and 28 days worth of jet fuel in an update posted to social media on Saturday. <\/p>\n<p>Diesel supplies are up by two days, he said, while fifty-seven fuel tankers are on the way to Australia. <\/p>\n<p>A little more than $4bn litres of different types of fuel is also scheduled to be delivered over the next month.<\/p>\n<p>Mr Bowen emphasised the reserve figures are \u201cnot a countdown\u201d. <\/p>\n<p>\u201cIt\u2019s a reserve, and it\u2019s being added to each day with the arrivals,\u201d Mr Bowen said.<\/p>\n<p>\u201cIt doesn\u2019t count what\u2019s in the service stations already, and obviously doesn\u2019t count what\u2019s already in cars and trucks around Australia.<\/p>\n<p>\u201cAs we stand six weeks into this crisis it\u2019s still the case that we have no deliveries to Australia that we were expecting, that haven\u2019t arrived.\u201d<\/p>\n<p>He said the government has been working very hard to ensure Australia\u2019s fuel supply remains secure, despite the international crisis remaining \u201cuncertain\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"New ads will soon hit Australian television screens as part of the government\u2019s latest plan to guide the&hellip;\n","protected":false},"author":2,"featured_media":600412,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[64,63,689,292675,292677,99,28486,164,292673,98767,292674,292672,292676,292679,180257,677,224790,292678],"class_list":{"0":"post-600411","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-economy","8":"tag-au","9":"tag-australia","10":"tag-australia-and-new-zealand","11":"tag-australian-television-screens","12":"tag-bit-helps","13":"tag-business","14":"tag-chris-bowen","15":"tag-economy","16":"tag-fifty-seven-fuel-tankers","17":"tag-fuel-crisis","18":"tag-fuel-supply-chain","19":"tag-global-fuel-shortage","20":"tag-infrastructure-catherine-king","21":"tag-managing-fuel-supply","22":"tag-newswire-politics","23":"tag-oceania","24":"tag-service-stations","25":"tag-supply-chain-pressures"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/600411","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=600411"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/600411\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/600412"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=600411"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=600411"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=600411"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}