{"id":60251,"date":"2025-08-11T15:06:08","date_gmt":"2025-08-11T15:06:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/60251\/"},"modified":"2025-08-11T15:06:08","modified_gmt":"2025-08-11T15:06:08","slug":"mbc-groups-h1-profits-revenues-grow-amid-geopolitical-volatility","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/60251\/","title":{"rendered":"MBC Group’s H1 Profits & Revenues Grow Amid “Geopolitical Volatility”"},"content":{"rendered":"

\n\tSaudi Arabia<\/a>-based MBC Group<\/a> posted massive gains in profit and revenue in its half-year results.<\/p>\n

\n\tRevenue for the six months to June 30 was up 37.8% year-on-year to hit SAR3 billion ($800M), while net profit grew even further, up 41.1% to hit SAR 335 million (89M). <\/p>\n

\n\tHowever, on a quarterly basis, revenue grew just 2.5% for the second quarter, hitting SAR 987.9 million, and net profit declined a massive 38.3%, which was attributed to Ramadan coinciding with the first 10 days of the 2024 quarter. In 2025, Ramadan fell entirely within Q1.<\/p>\n

\n\tMBC Group CEO Mike Sneesby, who joined the company earlier this year, said the H1 results \u201cdemonstrate the strength and resilience\u201d of MBC\u2019s business model, which comprises its linear TV networks, production studio and streamer Shahid. Specifically, he noted: \u201cOur advertising performance continues to benefit from the group\u2019s geographically diversified footprint, which has helped us to mitigate the impact of geopolitical volatility.\u201d<\/p>\n

\n\tMBC\u2019s Broadcast, Operations, Content and Advertising (BOCA) division once again anchored the business\u2019 performance with H1 revenues rising 29.6% to SAR1.73 billion and net profit rising 23.7% to SAR314.1M. Going against global trends, TV revenues were up 13.3% to SAR 863.4 million,\u201dreflecting continued advertiser demand across MBC\u2019s free-to-air platforms.\u201d<\/p>\n

\n\tShahid, which recently struck a landmark carriage agreement with Netflix, saw revenues grow 25% for H1, reaching SAR696.8 million, with SVOD revenues up nearly the same amount to hit SAR540.3 million. This was down to \u201ca clear content strategy and the newly implemented password-sharing policy, which limits account usage to a single IP address unless upgraded to a premium tier.\u201d AVOD revenues were steady, particularly during the Ramadan peak in Q1. <\/p>\n

\n\tShahid was even able to post a profit of SAR2.7 million, reversing an SAR 23.2 million loss for the same period in the first half of 2024.<\/p>\n

\n\tMBC pointed to titles such as Saudi-Turklish drama TV series adaptation Omni, pan-Arab drama thrille Aser and Al A\u2019sha, a social drama series, as key performance drivers.<\/p>\n

\n\t\u201cAs we continue to expand our footprint across the region, our strategic focus remains unchanged: invest in scalable, high-impact content, grow our digital platforms, and lead the evolution of Arab media,\u201d said Sneesby. \u201cWe have best-in-class capabilities across production, broadcasting, and streaming, and we will continue to apply commercial discipline in evaluating opportunities, pursuing only those that align with our long-term strategic objectives and return thresholds.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Saudi Arabia-based MBC Group posted massive gains in profit and revenue in its half-year results. Revenue for the…\n","protected":false},"author":2,"featured_media":60252,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[64,63,8551,134,26554,14640,427],"class_list":{"0":"post-60251","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tv","8":"tag-au","9":"tag-australia","10":"tag-earnings","11":"tag-entertainment","12":"tag-mbc-group","13":"tag-saudi-arabia","14":"tag-tv"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/60251","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=60251"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/60251\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/60252"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=60251"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=60251"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=60251"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}