RT\u00c9 Radio 1 has launched a new on-air audio identity across the station, with updated signature tunes, news themes and continuity imaging introduced from today.<\/p>\n
The refresh includes new programme themes across the schedule, along with updated sound design for news bulletins, weather, sport, traffic and travel.<\/p>\n
RT\u00c9 said key musical elements were performed and recorded by the RT\u00c9 Concert Orchestra.<\/p>\n
The broadcaster said the move is part of a wider refresh at Radio 1 following the introduction of its new schedule late last year. It is the first time the station has introduced a fully unified audio identity across its output.<\/p>\n
RT\u00c9 said the project was informed by audience research carried out with IPSOS B&A among listeners and non-listeners. Audio branding agency WiseBuddah was appointed following a public procurement process to develop the new sound.<\/p>\n
The new Radio 1 sound also introduces a single station voice, with continuity announcer Jan N\u00ed Fhanag\u00e1in taking on that role. Commercial voice artist Keith Singleton will voice Radio 1 sponsorship stings.<\/p>\n
Patricia Monahan, Director of Audio at RT\u00c9, said the new identity reflects changing audience expectations and forms part of the broadcaster’s wider audio strategy.<\/p>\n
Tara Campbell, Head of RT\u00c9 Radio 1, said the new sound is intended to complement the station\u2019s refreshed schedule and presenter line-up.<\/p>\n
Listeners will hear the new audio identity across RT\u00c9 Radio 1 from today.<\/p>\n","protected":false},"excerpt":{"rendered":"RT\u00c9 Radio 1 has launched a new on-air audio identity across the station, with updated signature tunes, news…\n","protected":false},"author":2,"featured_media":603895,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[64,63,134,136],"class_list":{"0":"post-603894","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-music","8":"tag-au","9":"tag-australia","10":"tag-entertainment","11":"tag-music"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/603894","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=603894"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/603894\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/603895"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=603894"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=603894"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=603894"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}