{"id":609187,"date":"2026-04-15T20:24:09","date_gmt":"2026-04-15T20:24:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/609187\/"},"modified":"2026-04-15T20:24:09","modified_gmt":"2026-04-15T20:24:09","slug":"nhl-pg-sign-new-multi-brand-deal-in-canada","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/609187\/","title":{"rendered":"NHL, P&#038;G sign new multi-brand deal in Canada"},"content":{"rendered":"<p class=\"c-paragraph sections-marketing-and-sponsorship \">The NHL signed a new multiyear, multi-brand partnership with Procter &amp; Gamble in Canada. The partnership launches ahead of the 2026 Stanley Cup Playoffs and brings several P&amp;G brands together under one platform. As part of the agreement, the NHL will collaborate with P&amp;G brands on fan-centric programming, including: Gillette, the official shave partner of the NHL in Canada; Old Spice, the official personal care partner of the NHL in Canada and Tide and Downy Rinse, the official fabric care partners of the NHL in Canada. New initiatives include digital enhanced dasherboard branding, social media content series, coordinated retail marketing across Canada and 2026 Stanley Cup Final sweepstakes opportunities. P&amp;G and the NHL will continue to introduce new activations and touchpoints (NHL).<\/p>\n","protected":false},"excerpt":{"rendered":"The NHL signed a new multiyear, multi-brand partnership with Procter &amp; Gamble in Canada. The partnership launches ahead&hellip;\n","protected":false},"author":2,"featured_media":609188,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[556],"tags":[64,63,1096,3915,575,85],"class_list":{"0":"post-609187","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-nhl","8":"tag-au","9":"tag-australia","10":"tag-deals","11":"tag-hockey","12":"tag-nhl","13":"tag-sports"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/609187","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=609187"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/609187\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/609188"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=609187"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=609187"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=609187"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}