{"id":610047,"date":"2026-04-16T05:30:13","date_gmt":"2026-04-16T05:30:13","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/610047\/"},"modified":"2026-04-16T05:30:13","modified_gmt":"2026-04-16T05:30:13","slug":"sca-hits-the-mark-and-4lm-goes-gangbusters-in-mount-isa-xtra-insights-survey-1","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/610047\/","title":{"rendered":"SCA Hits the mark and 4LM goes gangbusters in Mount Isa Xtra Insights Survey 1"},"content":{"rendered":"<p>                                    <img src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/04\/Screenshot-4498.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" decoding=\"async\" fetchpriority=\"high\"  \/><\/p>\n<p>\n\t\t\t\t\t\t\t\t\t\tBronte &amp; Lakey. Image: SCA\t\t\t\t\t\t\t\t\t<\/p>\n<p>SCA\u2019s local Hit Network remains streets ahead of the pack in Queensland\u2018s far north west \u2013 still the most listened to station (-1.2% to 48.6) in the latest Xtra Insights survey for Mount Isa.<\/p>\n<p>Hit 102.5 leads the way in Breakfast, with the networked Bronte &amp; Lakey show moving up 0.4% to 49.6.<\/p>\n<p>Local AM station 4LM had a blinder of a book, though \u2013 up a whopping 12.9% to 20.0 in Breakfast \u2013 hosted by Adam Staples \u2013 ahead of ABC North West Queensland.<\/p>\n<p>4LM also enjoyed a significant cume pick-up, plus giant leaps across Mornings, Afternoons, Drive and Weekends.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"791\" height=\"443\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/04\/Screenshot-4499.png\" alt=\"\" class=\"wp-image-141391\"  \/><\/p>\n<p>SCA Head of Regional Content Blair Woodcock said \u201cWe\u2019re really pleased to see strong demo wins in Mt Isa\u2019s radio survey today, the first survey in the region in three years, as SCA continues to reiterate itself as the home of the Audience That Matters.\u201d<\/p>\n<p>\u201cHit102.5 Mt Isa has had some big wins in key demos \u2013 10+, 25-54, U40, 40+ \u2013 with a reach of more than 54% of the market, proving its universal appeal as a station. These results reflect the increase in local voices across the station, as the Hit Network leans into milestone events across the region and reflecting the lives of locals, whether it be coverage of the local camel races or the rodeo.\u201d<\/p>\n<p>\u201cThank you to our team on the ground in Mt Isa, and the wider team supporting this result across Queensland, on achieving another great result.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"442\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/04\/Screenshot-4491-1024x442.png\" alt=\"\" class=\"wp-image-141382\"  \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"454\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/04\/Screenshot-4492-1024x454.png\" alt=\"\" class=\"wp-image-141383\"  \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"483\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/04\/Screenshot-4493-1024x483.png\" alt=\"\" class=\"wp-image-141384\"  \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/04\/Screenshot-4494-1024x576.png\" alt=\"\" class=\"wp-image-141385\"  \/><\/p>\n","protected":false},"excerpt":{"rendered":"Bronte &amp; Lakey. Image: SCA SCA\u2019s local Hit Network remains streets ahead of the pack in Queensland\u2018s far&hellip;\n","protected":false},"author":2,"featured_media":610048,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[296565,296566,64,63,296567,134,136,296568,296569],"class_list":["post-610047","post","type-post","status-publish","format-standard","has-post-thumbnail","category-music","tag-4lm","tag-adam-staples","tag-au","tag-australia","tag-bronte-lakey","tag-entertainment","tag-music","tag-xtra-insights","tag-xtra-insights-mount-isa-survey-1-2026"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/610047","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=610047"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/610047\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/610048"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=610047"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=610047"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=610047"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}