{"id":614288,"date":"2026-04-18T03:44:12","date_gmt":"2026-04-18T03:44:12","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/614288\/"},"modified":"2026-04-18T03:44:12","modified_gmt":"2026-04-18T03:44:12","slug":"disney-is-trying-to-make-up-for-its-avengers-doomsday-imax-fomo","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/614288\/","title":{"rendered":"Disney Is Trying to Make Up for Its ‘Avengers: Doomsday’ IMAX FOMO"},"content":{"rendered":"

This winter, moviegoers will be faced with a choice not seen since July 21, 2023. While \u201cBarbenheimer<\/a>\u201d ended up a win-win\u2014Barbie was the highest-grossing movie of the year, and Oppenheimer won the Best Picture Oscar\u2014it\u2019s not yet certain who will rise on December 18, 2026. Will Dune: Part Three<\/a>, the final entry in Denis Villeneuve\u2019s highly acclaimed sci-fi trilogy, reign supreme? Or will Avengers: Doomsday, Marvel\u2019s bold-faced attempt to recapture its superhero movie magic, win the battle?<\/p>\n

It\u2019s too early to tell, especially after both films showed<\/a> exciting new teases<\/a> at this week\u2019s CinemaCon. But one film has a distinct advantage going into that popcorn-laden weekend. Dune: Part Three has the IMAX market<\/a> locked down, meaning it will get to show off its sandy action on the most covetable giant screens.<\/p>\n

Not one to be outdone, though, Disney would like fans to know that Doomsday will still look and sound as fantastic as possible, thanks to its newly announced \u201cInfinity Vision.\u201d<\/p>\n

According to a press release<\/a>, Infinity Vision is no mere gimmick; it\u2019s \u201ca new certification for premium large format (PLF) theaters.\u201d If a theater is certified, it means audiences can expect \u201cthe biggest, brightest, and most immersive cinematic experiences\u201d based on \u201crigorous technical standards\u201d for screen size, image clarity, and sound.<\/p>\n

While that sounds encouraging, it also seems like there\u2019s some FOMO going on here. Infinity Vision-certified theaters are really just regular theaters that can brag they feature tip-top equipment. It\u2019s not the same seeing a movie in the massive, eardrum-shattering IMAX format.<\/p>\n

However, you have to guess Disney wanted to make sure Marvel fans\u2014who, let\u2019s face it, have a lot of crossover with Dune fans\u2014didn\u2019t feel left behind. Maybe the studio hopes it\u2019ll encourage people who might have waited on seeing Doomsday to go opening weekend anyway. There is spoiler avoidance to consider, after all!<\/p>\n

The press release notes that Infinity Vision will include \u201cover 75 domestic and 300 global exhibitor PLFs.\u201d You can first experience it during September\u2019s re-release of Avengers: Endgame, and then, of course, in December when Doomsday arrives.<\/p>\n

Want more io9 news? Check out when to expect the latest Marvel<\/a>, Star Wars<\/a>, and Star Trek<\/a> releases, what\u2019s next for the DC Universe on film and TV<\/a>, and everything you need to know about the future of Doctor Who<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"This winter, moviegoers will be faced with a choice not seen since July 21, 2023. While \u201cBarbenheimer\u201d ended…\n","protected":false},"author":2,"featured_media":614289,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[64,63,22160,151799,437,134,298245,344],"class_list":{"0":"post-614288","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-movies","8":"tag-au","9":"tag-australia","10":"tag-avengers-doomsday","11":"tag-avengers-endgame","12":"tag-disney","13":"tag-entertainment","14":"tag-infinity-vision","15":"tag-movies"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/614288","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=614288"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/614288\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/614289"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=614288"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=614288"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=614288"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}