{"id":614910,"date":"2026-04-18T11:11:11","date_gmt":"2026-04-18T11:11:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/614910\/"},"modified":"2026-04-18T11:11:11","modified_gmt":"2026-04-18T11:11:11","slug":"outdoors-on-parade-norwood-store-closes-building-to-be-sold","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/614910\/","title":{"rendered":"Outdoors On Parade: Norwood store closes, building to be sold"},"content":{"rendered":"<p>South Australia\u2019s iconic hot pink store is shutting up shop after more than four decades and its \u201ctightly held blue chip property\u201d is going on the market. <\/p>\n<p>Outdoors On Parade \u2013 otherwise known as OOP \u2013 on The Parade, at Norwood will close on June 30.<\/p>\n<p>Annie Lovejoy, who opened the business in 1983, said she was winding up simply because she had decided to retire.<\/p>\n<p>However, store manager Zoe Sawyer will continue to run an interior design service privately.<\/p>\n<p>The premises, which Ms Lovejoy painted hot pink, was a \u201ctightly held blue chip property\u201d that would be up for auction on May 15.<\/p>\n<p>\u201cI will really miss the company of all our customers, who span generations, and working with all the youngies,\u201d she said.<\/p>\n<p>\u201cIt\u2019s just amazing \u2026 since we\u2019ve announced (the closure) people have been coming in every day saying how much they will miss us.<\/p>\n<p>\u201cIt has also been very special over the past 14 years to be the exclusive Adelaide stockist of Sant &amp; Abel, the sleepwear label designed by my daughter Sophie.\u201d<\/p>\n<p>On a social media post alerting the OOP community to its \u201cfarewell tour\u201d, Ms Lovejoy said: \u201cOutdoors On Parade has never been just a business, it\u2019s been a way of life.\u201d<\/p>\n<p>The interior walls of most Adelaide houses have traditionally been painted beige or, in recent years, white \u2013 thanks to the popularity of the Hamptons trend.<\/p>\n<p>And that\u2019s where OOP came in providing pops of colour, such as bright cushions, quirky crockery and bold prints, that give a home its personality.<\/p>\n<p>It is also a go-to destination for presents, which are all gift-wrapped, often with a signature OOP hot pink bow, or a coffee catch-up in its in-house cafe.<\/p>\n<p>OOP even offers cooking lessons, which are held in a purpose-built Smeg kitchen at the back of the store.<\/p>\n<p>Former South Australian Premier Steven Marshall was among those who commented on the post.<\/p>\n<p>\u201cThank you so much for all you\u2019ve given over the past 43 years,\u201d he said.<\/p>\n<p>\u201cSo many happy memories in your wonderful shop on The Parade. You will be missed. There\u2019s simply nothing like a visit or a cooking school experience at OOP!\u201d <\/p>\n","protected":false},"excerpt":{"rendered":"South Australia\u2019s iconic hot pink store is shutting up shop after more than four decades and its \u201ctightly&hellip;\n","protected":false},"author":2,"featured_media":614911,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[298465,5118,298458,298473,64,63,689,298476,99,298471,298474,3621,298463,298464,298468,298475,298466,298457,298477,298461,677,298462,298470,298467,298469,298459,10659,1124,150844,276973,298472,298460],"class_list":{"0":"post-614910","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"tag-advertiser-library","9":"tag-alex","10":"tag-anna-vlach","11":"tag-annie-lovejoy","12":"tag-au","13":"tag-australia","14":"tag-australia-and-new-zealand","15":"tag-blue-chip-property","16":"tag-business","17":"tag-coffee-catch-up","18":"tag-dave-cronin","19":"tag-fast-food-chain","20":"tag-food-chain-collapse","21":"tag-go-to-destination","22":"tag-iconic-pink","23":"tag-in-house-cafe","24":"tag-institution-shuts","25":"tag-interior-design-service","26":"tag-interior-walls","27":"tag-librarythe","28":"tag-oceania","29":"tag-oodle","30":"tag-parade-closes","31":"tag-pink-store","32":"tag-sant-abel","33":"tag-sleepwear-label","34":"tag-sophie","35":"tag-south-australia","36":"tag-staff-members","37":"tag-steven-marshall","38":"tag-store-closes","39":"tag-store-manager"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/614910","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=614910"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/614910\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/614911"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=614910"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=614910"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=614910"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}