{"id":619984,"date":"2026-04-20T21:29:16","date_gmt":"2026-04-20T21:29:16","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/619984\/"},"modified":"2026-04-20T21:29:16","modified_gmt":"2026-04-20T21:29:16","slug":"car-giants-designers-engineers-are-using-more-ai","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/619984\/","title":{"rendered":"Car giant\u2019s designers, engineers are using more AI"},"content":{"rendered":"

AI is no longer a completely dirty word, with car brands now openly admitting to not only trialling the technology, but actively using it.<\/p>\n

General Motors \u2013 the American giant which owns Chevrolet, Cadillac, GMC and Buick \u2013 is hailing the advent of AI as being a crucial tool to increase efficiency and reduce wait times.<\/p>\n

The carmaker says that \u201cAI\u2019s best use isn\u2019t in taking over car design\u201d and that instead it\u2019s best used to augment \u201cthe human creativity that\u2019s so critical to the process of building great cars\u201d, which extends from design to engineering.<\/p>\n

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\u201cWe\u2019ve been super focused on how we can most effectively ride this coming wave of AI\u2026 our goal really is to pioneer the future of transportation with AI,\u201d GM\u2019s director of design innovation and technology operations, Bryan Styles said.<\/p>\n

\u201cWe\u2019re applying it in a way that enhances the skills that we\u2019re already good at\u2026 We\u2019re thinking about it from the perspective of augmenting and accelerating processes.\u201d<\/p>\n

For Daniel Shapiro, one of GM\u2019s creative designers who has been experimenting with AI visualisation tools, the use of the technology has expedited the time it takes from a vehicle\u2019s base design to reach its next steps.<\/p>\n

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\u201cOur starting point here is design intention. Human creativity sets the vision, AI helps us see the outcomes of that vision sooner,\u201d Shapiro said.<\/p>\n

\u201cTraditionally, going from design sketch to high\u2011quality animation would have taken multiple teams multiple months of work. Now this can be all done in less than a day by a single designer, and you don\u2019t have to have extensive 3D visualization skills like you did before.<\/p>\n

\u201cInstead of just going down this one path, we can explore so much more, and you can be a bit less precious with the ideas. I don\u2019t want to exaggerate here, but it\u2019s changed the way we do our work on a daily basis.<\/p>\n

Design chief labels AI vehicles \u2018sh*t\u2019<\/a><\/p>\n<\/p>\n

\u201cAI isn\u2019t a one\u2011click solution. We\u2019re working with it and we\u2019re often working against it to get the result we want. This is where human taste and decision\u2011making really matter the most. We\u2019re still the ones deciding what feels like a Buick, a GMC, a Cadillac, and in this case, a Chevy.\u201d<\/p>\n

In addition to design, GM says it\u2019s employing AI in its vehicle engineering processes, extending to the likes of Computational Fluid Dynamics (CFD) simulations which can influence the next round of development.<\/p>\n

\u201cIt used to take about two weeks for us to do a full cycle of this sort of design and engineering iteration. And now what we\u2019re looking at is instant,\u201d says GM Virtual Integration Engineering director Rene Strauss said.<\/p>\n

\u201cWith just a few clicks, it reads the surface. Less than one minute later, now we\u2019ve got the results\u2026 We could have made a decision about the roofline in about one minute, 18 seconds. It\u2019s a game changer.\u201d<\/p>\n

AI helped famous brand design this new hypercar<\/a><\/p><\/p>\n","protected":false},"excerpt":{"rendered":"AI is no longer a completely dirty word, with car brands now openly admitting to not only trialling…\n","protected":false},"author":2,"featured_media":619985,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[256,254,255,64,63,105],"class_list":["post-619984","post","type-post","status-publish","format-standard","has-post-thumbnail","category-artificial-intelligence","tag-ai","tag-artificial-intelligence","tag-artificialintelligence","tag-au","tag-australia","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/619984","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=619984"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/619984\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/619985"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=619984"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=619984"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=619984"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}