{"id":620640,"date":"2026-04-21T04:29:10","date_gmt":"2026-04-21T04:29:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/620640\/"},"modified":"2026-04-21T04:29:10","modified_gmt":"2026-04-21T04:29:10","slug":"2dayfm-switches-its-music-format","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/620640\/","title":{"rendered":"2DayFM switches its music format"},"content":{"rendered":"<p>                                <a href=\"https:\/\/radiotoday.com.au\/category\/whats-new\/\" class=\"tag color-1\" rel=\"nofollow noopener\" target=\"_blank\">What&#8217;s New<\/a> April 21, 2026                                                                                            <\/p>\n<p>                                    <img src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/04\/Screenshot-4549.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" decoding=\"async\" fetchpriority=\"high\"  \/><\/p>\n<p>2DayFM has switched its music format from \u2018The Hits Before They Hit\u2019 to an Adult Contemporary mix of new music alongside familiar, older tunes.<\/p>\n<p>SCA says the swap was made last week.<\/p>\n<p>Explaining the reasons behind the change, Amanda Lee, Head of Hit Metro Content, said \u201cTwelve months ago, we introduced a new music format on 2DayFM across all day parts.\u201d<\/p>\n<p>\u201cSince then, the Sydney radio landscape has shifted significantly, with changes across a number of heritage shows on competitor networks, creating an opportunity for new audience sampling not seen in decades.\u201d<\/p>\n<p>\u201cAt the same time, listener feedback has been clear, audiences want a balance of familiar songs they know and love, alongside variety and new and Australian music at the right moments throughout the day.\u201d<\/p>\n<p>Lee says 2Day\u2019s refreshed format delivers that balance, blending proven hits with discovery in key dayparts to create a more engaging and distinctive listening experience for a broader under-40 audience, while continuing to champion new and local music.<\/p>\n","protected":false},"excerpt":{"rendered":"What&#8217;s New April 21, 2026 2DayFM has switched its music format from \u2018The Hits Before They Hit\u2019 to&hellip;\n","protected":false},"author":2,"featured_media":620641,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[168390,237017,64,63,134,136,15079],"class_list":{"0":"post-620640","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-music","8":"tag-2dayfm","9":"tag-amanda-lee","10":"tag-au","11":"tag-australia","12":"tag-entertainment","13":"tag-music","14":"tag-sca"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/620640","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=620640"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/620640\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/620641"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=620640"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=620640"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=620640"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}