{"id":621247,"date":"2026-04-21T11:20:09","date_gmt":"2026-04-21T11:20:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/621247\/"},"modified":"2026-04-21T11:20:09","modified_gmt":"2026-04-21T11:20:09","slug":"ben-shelton-leads-the-roger-pro-3-tennis-shoe-launch","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/621247\/","title":{"rendered":"Ben Shelton Leads The Roger Pro 3 Tennis Shoe Launch"},"content":{"rendered":"<p><img decoding=\"async\" class=\" top-image\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/04\/1776770409_120_0x0.jpg\" alt=\"On The Roger Pro 3\" data-height=\"2319\" data-width=\"2737\" fetchpriority=\"high\" style=\"position:absolute;top:0\"\/><\/p>\n<p>Ben Shelton in the new The Roger Pro 3 during the Australian Open. <\/p>\n<p>On<\/p>\n<p>Ben Shelton started wearing the new The Roger Pro 3 tennis shoes publicly during January\u2019s Australian Open. But the world No. 6 has been pulling on the shoes for much longer. As the first male tennis player ever signed to an On endorsement deal, Shelton has served as the face of The Roger Pro franchise since he joined the brand in 2023, testing prototype shoes along the way. His hands\u2014and feet\u2014have touched the new Roger Pro 3 ahead of the shoe\u2019s April 21 launch. <\/p>\n<p>\u201cIt has been cool to be a part of the process and help On really build a great shoe,\u201d Shelton tells me. \u201cI do think that each iteration of The Roger Pro has been better than the last.\u201d <\/p>\n<p>For the third release in what was the Switzerland-based brand\u2019s first performance tennis shoe offering, Edwin Janes, lead product manager of On tennis footwear, tells me they wanted to double down on speed and agility. To get there, On added a layer of Helion foam in the midsole for a \u201cnew level of responsiveness that players will notice on the court.\u201d It\u2019s the same foam used in some of the brand\u2019s performance running models, such as the Cloudmonster 3 Hyper, for maximum energy return. This is the first time it\u2019s appeared in tennis. Janes says the Helion works in conjunction with the carbon fiber Speedboard plate for a fresh level of energy return. <\/p>\n<p>The new On The Roger Pro 3 comes faster and more durable. <\/p>\n<p>On<\/p>\n<p>\u201cThe Roger Pro 3 is used by tennis players who want to feel light and fast on the court,\u201d Janes says. \u201cWe think the first thing players will notice is a more responsive sensation, and over time, they\u2019ll find that elements designed to improve durability will be reflected in the shoe\u2019s appearance.\u201d <\/p>\n<p>MORE: <a class=\"color-link\" href=\"https:\/\/www.forbes.com\/sites\/timnewcomb\/2025\/08\/19\/on-releasing-the-roger-pro-fire-performance-tennis-shoe\/\" data-ga-track=\"InternalLink:https:\/\/www.forbes.com\/sites\/timnewcomb\/2025\/08\/19\/on-releasing-the-roger-pro-fire-performance-tennis-shoe\/\" target=\"_self\" aria-label=\"On Releasing The Roger Pro Fire Performance Tennis Shoe\" rel=\"nofollow noopener\">On Releasing The Roger Pro Fire Performance Tennis Shoe<\/a><\/p>\n<p>During design, Roger Federer remains actively involved. \u201cHe always challenges us to create footwear that looks great and improves athletic performance,\u201d Janes says. \u201cHe also asks us to make sure athletes are happy and get everything they need from the footwear. Working with athletes like Ben and Iga [Swiatek] means we innovate with their needs in mind.\u201d <\/p>\n<p>Shelton has offered inspiration that really shapes The Roger Pro lineup. \u201cHe spoke about being explosive and fast on court, not being too high off the ground and changing directions quickly,\u201d Janes says. \u201cAll of those insights went right into the brief for the Pro 3. He was the muse from the beginning, and we built the shoe with him in mind as the face of it.\u201d <\/p>\n<p>The third iteration of The Roger Pro lineup has Ben Shelton&#8217;s impact all over it.<\/p>\n<p>On<\/p>\n<p>Since joining On, Shelton has been testing shoes, really serving to help craft each model. \u201cIf you look at the back of the 3 by the heel,\u201d Shelton says, \u201cit comes up a little bit higher, a little bit over the ankle bone.\u201d Shelton says initial testing showed him it was something he wanted for increased comfort. His suggestion made the final version. <\/p>\n<p>\u201cI want something light, I want something that feels low like my feet are almost on the ground, to feel stable, able to slide, fly around the court well and at the same time not having to worry about rolling my ankle,\u201d Shelton says about his list of must-haves. \u201cThat is where On has made the biggest strides. They made a shoe just as light and fast as before but completely reinforced so it is stable, and I don\u2019t have to worry about rolling my ankle or going hard into a slide. It is a shoe that really protects you and helps you perform.\u201d <\/p>\n<p>At 10 grams lighter than The Roger Pro 2, there\u2019s additional updates, even with the lighter package. The new diamond outsole pattern meant to allow sliding\u2014changed from a herringbone design\u2014is an evolution of the outsole tread from the original Roger Pro. \u201cThe progression is designed to provide dynamic grip and control while also preserving some of the original design DNA from Roger\u2019s first performance tennis shoe with On,\u201d Janes says. <\/p>\n<p>Ben Shelton has worked with prototypes of On performance shoes since signing with the brand in 2023. <\/p>\n<p>On<\/p>\n<p>Also new is the coated engineered mesh reinforcements on the upper designed for durability and breathability. They feature molded reinforcements to protect against wear. The lace cage also received an update. <\/p>\n<p>As On continues to grow its presence in tennis, Shelton says it has been a \u201ccool opportunity\u201d to grow with them. \u201cI was there with the very first tests of the Pro 2 and I still have some of those models at home in my closet,\u201d he says. \u201cI think that the shoe has become almost a parallel to myself, more well-rounded. I think at the beginning it was a light shoe, but just not super supportive on the upper. They have reinforced it to a point now it looks like a premium shoe. For me, I am able to grow with the company at the same time I\u2019m trying to grow and perform better each year. I think it is a cool opportunity as On expands as a company, as their tennis department expands.\u201d <\/p>\n<p>On wanted the design of the Pro 3 to reflect the \u201cessence and spirit that embodies our first performance tennis sneaker,\u201d Janes says. Outside of technology updates and efforts to make the shoe more durable, he says consumers will notice small aesthetic changes like logo placements. <\/p>\n<p>The On The Roger Pro 3 tennis shoe.<\/p>\n<p>On<\/p>\n<p>Launching April 21 in both a linen and lime and a white and pink colorway for hard courts, the model also offers a clay version, one in black and pink and the other in thistle and pink, the featured color for Roland Garros. All four colorways are available for men and women. <\/p>\n<p>One of Shelton\u2019s favorite parts of the process is getting involved in shoe\u2019s look. \u201cAs they become more and more innovative as a footwear company and performance brand I get to see and be around and give input on certain things,\u201d he says. \u201cI think the style, the colorways, whether on court or off court, is the coolest opportunity. To be able to be in some of these meetings and put some of my personal touch on a specific colorway or a certain shoe is really cool.\u201d<\/p>\n<p>MORE: <a class=\"color-link\" href=\"https:\/\/www.forbes.com\/sites\/timnewcomb\/2025\/03\/25\/ons-the-roger-footwear-line-modernizing-and-growing\/\" data-ga-track=\"InternalLink:https:\/\/www.forbes.com\/sites\/timnewcomb\/2025\/03\/25\/ons-the-roger-footwear-line-modernizing-and-growing\/\" target=\"_self\" aria-label=\"On\u2019s The Roger Footwear Line Modernizing And Growing\" rel=\"nofollow noopener\">On\u2019s The Roger Footwear Line Modernizing And Growing<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Ben Shelton in the new The Roger Pro 3 during the Australian Open. On Ben Shelton started wearing&hellip;\n","protected":false},"author":2,"featured_media":621248,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[565],"tags":[64,63,21693,60562,60557,301200,2652,60558,60561,301201,85,747,60564,301202],"class_list":{"0":"post-621247","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tennis","8":"tag-au","9":"tag-australia","10":"tag-ben-shelton","11":"tag-ben-shelton-shoes","12":"tag-best-tennis-shoes","13":"tag-edwin-janes","14":"tag-on","15":"tag-on-tennis","16":"tag-roger-federer-shoes","17":"tag-roger-pro-3","18":"tag-sports","19":"tag-tennis","20":"tag-tennis-shoes","21":"tag-the-roger-pro-3"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/621247","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=621247"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/621247\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/621248"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=621247"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=621247"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=621247"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}