{"id":621760,"date":"2026-04-21T16:45:12","date_gmt":"2026-04-21T16:45:12","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/621760\/"},"modified":"2026-04-21T16:45:12","modified_gmt":"2026-04-21T16:45:12","slug":"mlb-celebrates-latin-baseball-culture-in-spanish-language-campaign-with-eladio-carrion","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/621760\/","title":{"rendered":"MLB Celebrates Latin Baseball Culture in Spanish-Language Campaign with Eladio Carri\u00f3n"},"content":{"rendered":"<p>Once again, MLB is proving that there\u2019s a space for our communities in the sport. Today (April 21st), the league launched \u201cFlow Mayor,\u201d this season\u2019s Spanish-language campaign spot. <\/p>\n<p>The campaign builds on the success of <a href=\"https:\/\/remezcla.com\/sports\/mlb-celebrates-latin-baseball-culture-campaign-marcello-hernandez-myke-towers\/\" rel=\"nofollow noopener\" target=\"_blank\">\u201cEl B\u00e9isbol Es Otra Cosa\u201d<\/a> (\u201cBaseball Is Something Else\u201d), which launched in 2024 to illustrate how many aspects of Latine culture can be seen in baseball every day. And it also follows the <a href=\"https:\/\/remezcla.com\/sports\/mlb-another-latino-campaign-lin-manuel-miranda\/\" rel=\"nofollow noopener\" target=\"_blank\">2025 campaign that featured Lin-Manuel Miranda<\/a>.<\/p>\n<p>The spot has both a Spanish and a Spanglish version, and it can be watched <a href=\"https:\/\/www.mlb.com\/fans\/el-beisbol-es-otra-cosa\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">here<\/a> and on the MLB social media channels. This year\u2019s spot is narrated by artist Eladio Carri\u00f3n, who appears as the lead within the \u201cOficina del Flow Mayor\u201d or \u201cOffice of Flow.\u201d\u00a0This new campaign was also produced in conjunction with Remezcla Creative Agency.<\/p>\n<p>\u201cThey say it\u2019s a game of numbers,\u201d Carri\u00f3n says. \u201cBut what about flow? That is a different science.\u201d As he speaks, we see some of the biggest Latino players in the sport, as well as other Latine \u201ccultural tastemakers,\u201d including Chef Enrique Olvera, Designer Angelo Baque, artist Jessie Reyez, and Legendary Chicano tattoo and graffiti artist Mister Cartoon, while \u201cDaikoku,\u201d an unreleased track from Carri\u00f3n\u2019s upcoming album, can be heard.<\/p>\n<p>\u201cWith \u2018Flow Mayor,\u2019 we are honoring the incredible influence Latine culture has on baseball,\u201d said Steven Tyler, MLB Senior Director, Global Brand Management. \u201cBy collaborating with visionaries like Eladio Carri\u00f3n and our \u2018Oficina del Flow\u2019 artists, we\u2019re creating a shared language that celebrates the unique style and passion our players and fans bring to the diamond.\u201d<\/p>\n<p>The celebration of culture will feature exclusive drops scheduled throughout the season, including apparel, collectibles, food, and more in the spirit of \u201cFlow Mayor.\u201d The spot will appear across MLB Media outlets, including MLB Network and MLB.com; MLB broadcast partners, including FOX, FS1, ESPN, TBS, NBC, NBC Sports Network, ESPN Deportes, FOX Deportes, Universo, Telemundo, Univision, Peacock, and Apple TV; and across other paid digital media sites.<\/p>\n<p>\u201cBecause flow isn\u2019t about just one player. It\u2019s from a whole crew that fires up stadiums from San Diego to Santo Domingo and everywhere in between,\u201d Carri\u00f3n also says in the spot. And MLB is celebrating just that, starting now.<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"Once again, MLB is proving that there\u2019s a space for our communities in the sport. Today (April 21st),&hellip;\n","protected":false},"author":2,"featured_media":621761,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[558],"tags":[64,63,4034,301369,591,85],"class_list":["post-621760","post","type-post","status-publish","format-standard","has-post-thumbnail","category-mlb","tag-au","tag-australia","tag-baseball","tag-eladio-carrion","tag-mlb","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/621760","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=621760"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/621760\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/621761"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=621760"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=621760"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=621760"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}