{"id":622925,"date":"2026-04-22T05:56:09","date_gmt":"2026-04-22T05:56:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/622925\/"},"modified":"2026-04-22T05:56:09","modified_gmt":"2026-04-22T05:56:09","slug":"kill-boring-dead-takes-three-webby-nods-home-proving-weird-wins-at-the-webby-awards-campaign-brief","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/622925\/","title":{"rendered":"Kill Boring Dead takes three Webby nods home, proving \u201cweird\u201d wins at the Webby Awards \u2013 Campaign Brief"},"content":{"rendered":"

\t\t\t April 22 2026, 2:31 pm | BY Ricki Green | No Comments<\/a><\/p>\n

\t\t\t\t\t \t\t\t\t\t\t\t\t\t\t\"Kill<\/p>\n

\t\t\t\t\t \tAustralian independent, social first agency, Kill Boring Dead, has announced that its campaign Loctite\u2019s Museum of Second Chances is the Winner of the Webby Award in Social & Games \u2013 Weird Category at the 30th Annual Webby Awards. KBD also picked up a second nomination in Arts, Culture & Lifestyle (up against Wicked, Taylor Swift and The Beatles) for Loctite\u2019s Museum of Second Chances and a Webby Honoree for Daikin\u2019s Dennis, Donna & Dave in Best Content Series.<\/p>\n

\u00a0<\/p>\n

Hailed as the \u201cInternet\u2019s highest honour\u201d by The New York Times, The Webby Awards, presented by the International Academy of Digital Arts and Sciences (IADAS), is the leading international awards organisation honouring excellence on the Internet.<\/p>\n

\u201cKill Boring Dead isn\u2019t just shaping the Internet, they\u2019re redefining it,\u201d says Nick Borenstein, General Manager of The Webby Awards. \u201cThis honour celebrates the fearless creativity and sharp execution that make their work an unmistakable force online.\u201d<\/p>\n

Says Marcus Willis, CEO Kill Boring Dead: \u201cWinning a Webby for \u2018Weird\u2019 feels like finally getting a gold star for all the stuff teachers told us to stop doing, and is basically the internet saying \u2018don\u2019t change a thing\u2019 about our business model, which is dangerous encouragement.<\/p>\n

\u201cThe Museum of Second Chances was built on gloriously weird ideas, we made a museum for broken things and gave them a second chance, so it\u2019s nice to see the internet agree with our questionable judgement. Huge credit to KBD\u2019s team and to our client, Loctite for backing our idea and letting us make something unapologetically odd. Turns out, if you stick with the weird long enough, it sticks back.<\/p>\n

\u201cAnd don\u2019t even get me started about being up against global icons like Taylor and The Beatles\u2026nominations for Arts & Culture and Best Content series are equally as sweet, not bad for an independent agency from Australia.\u201d<\/p>\n

\t\t\t\t\t \t\t\t\t\t\t\t\t\t\t\"Kill<\/p>\n

Says Rosie Brown, Head of Strategy at Kill Boring Dead: \u201cWe meet a lot of brands who are nervous about whether a big creative idea can actually deliver the same cut-through as a heavy 80\/20 media split. Our job is to show them there\u2019s a bolder, smarter way to think about it. One that\u2019s backed by culture, insight and data, but that also cuts through in a genuinely competitive space. What I\u2019m most proud of right now is that more and more clients are coming to us with an appetite for creativity and bigger thinking and leaving feeling confident that every decision we\u2019ve made for them is grounded in evidence, not just instinct.\u201d<\/p>\n

Says Anemicke Du Plessis, Loctite Brand Manager at Henkel: \u201cWorking with KBD has been the best agency experience I\u2019ve had since moving to Australia in 2018. The team brought clarity, creativity and care to every step of the process, and it shows in the work. It\u2019s rare to feel this supported and aligned throughout a project. They\u2019ve set a new standard for what a creative partnership can look like.\u201d<\/p>\n

Says Shanice Leung, Experience Lead at Kill Boring Dead: \u201cI may not know what the 4Cs mean, but I know how to make a scroll-stopping idea that will cut through on social.\u201d<\/p>\n

The Webby Award Winners 2026 were selected by a judging body of Internet industry experts, and this year covered 13,000+ entries from over 70 countries, and with over 4.6 million votes from 940,000+ people.<\/p>\n

Kill Boring Dead will be honoured at the 30th Annual Webby Awards ceremony in New York City on\u00a0May 11th,\u00a0hosted by comedian and creator,\u00a0Josh Johnson, and where winners will have an opportunity to deliver one of The Webby Awards\u2019 famous 5-Word Speeches.<\/p>\n

The Webbys cap off a defining twelve months for KBD, expanding its\u00a0 client roster to include Red Rooster, Carman\u2019s Kitchen, Bank of Queensland, Cathay Pacific and Advil, alongside appointing a new General Manager appointment in Nel Wolf.<\/p>\n

Adds Willis: \u201cThree Webby recognitions for work that refuses to play it safe is a fitting anchor to that growth.\u201d<\/p>\n

\u00a0<\/p>\n

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