{"id":624655,"date":"2026-04-23T00:49:11","date_gmt":"2026-04-23T00:49:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/624655\/"},"modified":"2026-04-23T00:49:11","modified_gmt":"2026-04-23T00:49:11","slug":"billionaire-adrian-portelli-launches-1-a-litre-fuel-sale-at-new-servo","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/624655\/","title":{"rendered":"Billionaire Adrian Portelli launches $1 a litre fuel sale at new servo"},"content":{"rendered":"<p>B\ufeffillionaire Adrian Portelli has cut the ribbon on his first service station in <a href=\"https:\/\/www.9news.com.au\/melbourne\" target=\"_blank\" rel=\"nofollow noopener\" title=\"Melbourne\">Melbourne<\/a>, offering fuel to members for just $1 a litre.<\/p>\n<p>\ufeff&#8221;I&#8217;m not looking for floods of people,&#8221; he told 9News&#8217; Christine Ahern.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/04\/https:\/\/prod.static9.net.au\/fs\/7ecea403-be55-467c-adcb-b8f532f804f2.jpeg\"   alt=\"\"\/>Billionaire Adrian Portelli speaks with Nine&#8217;s Christine Ahern. (Today)<\/p>\n<p>&#8220;It&#8217;s just a soft launch, so the less people the better, to be honest.&#8221;<\/p>\n<p>The Preston servo is Portelli&#8217;s first, though he said he was in talks to open more.<\/p>\n<p>&#8220;I&#8217;ve managed to lock down a fair bit of fuel, so we&#8217;re going to hand it out to our members,&#8221; he said.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/04\/https:\/\/prod.static9.net.au\/fs\/c25b08f6-d9f4-4a9e-bf1a-1e7d66040269.jpeg\"   alt=\"\"\/>Cars queue for the cheap tank of fuel. (Today)<\/p>\n<p>\ufeff&#8221;We&#8217;ve spoken to police, we&#8217;ve done our traffic management, we&#8217;ve done our due diligence.&#8221;<\/p>\n<p>Police have said they will monitor the situation and take action if need be.<\/p>\n<p>The discount only applies to subscribers to Portelli&#8217;s LMCT+ club.<\/p>\n<p>NEVER MISS A STORY: Get your breaking news and exclusive stories first by following us across all platforms.<\/p>\n","protected":false},"excerpt":{"rendered":"B\ufeffillionaire Adrian Portelli has cut the ribbon on his first service station in Melbourne, offering fuel to members&hellip;\n","protected":false},"author":2,"featured_media":624656,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[43,44,41,39,42,40],"class_list":["post-624655","post","type-post","status-publish","format-standard","has-post-thumbnail","category-headlines","tag-headlines","tag-news","tag-top-news","tag-top-stories","tag-topnews","tag-topstories"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/624655","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=624655"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/624655\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/624656"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=624655"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=624655"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=624655"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}