{"id":624888,"date":"2026-04-23T03:25:10","date_gmt":"2026-04-23T03:25:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/624888\/"},"modified":"2026-04-23T03:25:10","modified_gmt":"2026-04-23T03:25:10","slug":"apple-korea-leans-into-fan-culture-with-macbook-neo-nct-edition-campaign-brief-asia","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/624888\/","title":{"rendered":"Apple Korea leans into fan culture with MacBook Neo \u2018NCT Edition\u2019 \u2013 Campaign Brief Asia"},"content":{"rendered":"<p>\t\t\t    April 23 2026, 9:57 am | BY Adam Shaw | <a href=\"#comments\">No Comments<\/a><\/p>\n<p>\t\t\t\t\t    \t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/au\/wp-content\/uploads\/2026\/04\/APPLE-Neo-Got-My-Back.jpg\" alt=\"Apple Korea leans into fan culture with MacBook Neo \u2018NCT Edition\u2019\"\/><\/p>\n<p>\t\t\t\t\t    \tSince its launch in March, MacBook Neo has generated buzz well beyond its product features \u2013 finding an unexpected connection with one of K-pop\u2019s most passionate fan communities. Its eye-catching citrus bears a striking resemblance to NCT\u2019s official fandom color, Neon Green, a detail that quickly caught the attention of fans and sparked a wave of playful online conversation.<\/p>\n<p>\u00a0<\/p>\n<p>Fans flooded social media with reactions like \u201cAn NCTzen\/Czennie must be working at Apple,\u201d amplifying the conversation organically. The excitement culminated in a fan-coined phrase \u2013 \u201cNeo Got My Mac\u201d \u2013 a witty play on NCT U\u2019s track \u201cNeo Got My Back,\u201d which took on a life of its own across platforms.<\/p>\n<p>Taking note of the fandom\u2019s organic enthusiasm, Apple reimagined its existing MacBook Neo video \u2013 originally shared on its global TikTok channel \u2013 and released a playful \u2018NCT edition\u2019 through Apple Korea\u2019s official channels.<\/p>\n<p>The video retains the visual rhythm of the original, featuring fluid hand movements and a colorful lineup of MacBook Neo models synced to music, while incorporating new sonic and visual elements. At the moment when the citrus MacBook Neo takes center stage, the phrase \u201cNeo Got My Mac\u201d appears on screen \u2013 a nod to the fan-born meme, delivered with a touch of wit.<\/p>\n<p><a href=\"https:\/\/www.youtube.com\/shorts\/dqz5sAbUjIg\" rel=\"nofollow noopener\" target=\"_blank\">VIEW THE VIDEO<\/a><\/p>\n<p>MacBook Neo is an all-new laptop designed to deliver the magic of Mac at a breakthrough price, making it even more accessible to millions of people around the world. Built with Apple\u2019s signature design with a durable aluminum enclosure, the product features a stunning 13-inch Liquid Retina display, the power of Apple silicon, and all-day battery life \u2013 all for the breakthrough starting price of 990,000 KRW ($599). MacBook Neo is available in four colors: blush, indigo, silver, and a fresh new citrus.<\/p>\n<p>Credits<br \/>Agency: TBWA\\Media Arts Lab, Seoul<br \/>Music: \u201cINTRO: Neo Got My Back\u201d by NCT U<\/p>\n","protected":false},"excerpt":{"rendered":"April 23 2026, 9:57 am | BY Adam Shaw | No Comments Since its launch in March, MacBook&hellip;\n","protected":false},"author":2,"featured_media":624889,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[64,63,105],"class_list":{"0":"post-624888","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-technology","8":"tag-au","9":"tag-australia","10":"tag-technology"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/624888","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=624888"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/624888\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/624889"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=624888"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=624888"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=624888"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}