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Photo credit: Wilson<\/p>\n
One of the best movers in the game is now officially Wilson Tennis 360.<\/p>\n
Wilson today announces the expansion of their \u201cTennis 360\u201d Athlete Roster with three new top 20 ATP athletes, spearheaded by Alex de Minaur. Wilson utilizes their deep-rooted heritage in product excellence and fast-paced innovation to transform the sport of tennis, focused on completing \u201cthe kit,\u201d which is comprised of premium sportswear, rackets, footwear and accessories.<\/p>\n
Each Wilson Tennis 360 Athlete has a unique kit fit to their exact needs across each of these categories, working with product and design experts at Wilson to build the formula that is right for them to excel on-court.<\/p>\n
\u201cWilson has been in the game for over a century and remains obsessively curious and dedicated to innovating for today\u2019s stars and tomorrow\u2019s legends,\u201d says Gordon Devin, General Manager of Softgoods at Wilson. \u201cWe are committed to seeing our athletes thrive, and by building upon our Tennis 360 roster, we are empowering our athletes to compete and win in style.\u201d<\/p>\n
Wilson launched their Tennis 360 initiative in 2023 with Marta Kostyuk and has now grown the roster to 16 athletes who represent the brand from head to hand to toe. <\/p>\n
The new class of 360 Athletes includes Alex de Minaur, Karen Khachanov, Ji\u0159\u00ed Lehe\u010dka, Anastasia Potapova, Colton Smith and Sarah Rakotomanga; all of whom already play with Wilsons\u2019 industry-leading rackets. Each of these athletes will support the Wilson research and development team on new product launches across sportswear, footwear and rackets.<\/p>\n
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\u201cWilson has been part of my tennis journey since I can remember. I\u2019ve always loved playing with their rackets, and it feels very special to now represent them from head to toe,\u201d says Alex de Minaur. \u201cI love the look and feel of the brand, and the way they bring their kits to life is incredible. I am excited to continue working with Wilson to build upon their legacy and the momentum of the industry at large.\u201d<\/p>\n
Longtime Wilson Tennis 360 Athlete, Marta Kostyuk, is often deemed \u201cbest dressed\u201d on-tour and has played a crucial role in collaborating with Wilson on sportswear and footwear design. Additionally, Vicky Mboko thrived in her breakout year as a Wilson Tennis 360 athlete, jumping from No. 300 to 18 in 2025. To view Wilson\u2019s full Tennis 360 roster, please visit wilson.com.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Photo credit: Wilson One of the best movers in the game is now officially Wilson Tennis 360. Wilson…\n","protected":false},"author":2,"featured_media":625708,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[565],"tags":[18278,64,63,85,747,57056],"class_list":{"0":"post-625707","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tennis","8":"tag-alex-de-minaur","9":"tag-au","10":"tag-australia","11":"tag-sports","12":"tag-tennis","13":"tag-wilson"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/625707","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=625707"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/625707\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/625708"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=625707"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=625707"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=625707"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}