{"id":625893,"date":"2026-04-23T14:42:21","date_gmt":"2026-04-23T14:42:21","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/625893\/"},"modified":"2026-04-23T14:42:21","modified_gmt":"2026-04-23T14:42:21","slug":"convey-takes-over-a-late-1950s-building-for-milan-design-week-2026","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/625893\/","title":{"rendered":"convey takes over a late-1950s building for milan design week 2026"},"content":{"rendered":"

A building-wide takeover during Milan Design Week 2026<\/p>\n

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During Milan Design Week 2026<\/a>, Convey, framed as a leading event for the new wave of design companies, scales up into a full spatial takeover with Convey Building. In its fourth edition, the project occupies an entire building, built in 1958, at Via San Senatore 10, near Torre Velasca<\/a>. For one week, the structure is reconfigured as a vertical exhibition across four floors and a rooftop terrace, where circulation becomes part of the experience.<\/p>\n

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Instead of a single curatorial narrative, the project unfolds room by room. Each brand takes over a defined space, producing a sequence of distinct environments rather than standard booths. Furniture, textiles, lighting, and material research sit side by side, with participants including Patricia Urquiola<\/a>, Stefan Diez, BIG-GAME, Panter & Tourron, and Zaven, alongside emerging studios and independent designers.<\/p>\n

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all images courtesy of Convey<\/p>\n

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Convey shapes a sequence from room to rooftop<\/p>\n

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Movement through the building defines the visit. Corridors compress and release into different atmospheres, shifting from dense installations to more domestic setups. The absence of a fixed route allows visitors to build their own path, closer to a series of studio visits than a conventional fair layout.<\/p>\n

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The experience culminates at the panoramic rooftop terrace overlooking the city. Acting as the social core of Convey, it hosts informal gatherings and activations, extending the exhibition into a shared, open-ended setting. Conceived by the international creative firm<\/a> Simple Flair, Convey continues to evolve its format within design week. The transition to a single-building setup offers a more immersive alternative to the dispersed Fuorisalone model, concentrating brands, audiences, and events into a compact vertical destination.<\/p>\n

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the project occupies an entire building<\/p>\n

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the structure is reconfigured as a vertical exhibition | image \u00a9designboom<\/p>\n

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Patricia Urquiola x Cimento<\/p>\n

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hung out to dry by under<\/p>\n

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Untitled Transformation by Rooms studio<\/p>\n

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Woak\u2019s Nomadic Woak<\/p>\n

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CASA SMALL by Small Small Space<\/p>\n

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\u0152uvres sensibles, Sarah Espeute | image \u00a9designboom<\/p>\n

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Liquid Parlour by Sudden Object | image \u00a9designboom<\/p>\n

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Something Blue by Completedworks<\/p>\n

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1\/8<\/p>\n

\"The<\/p>\n

The Altar Of Presence STUDIO MUSA<\/p>\n

\"Joshi\/Greene,<\/p>\n

Joshi\/Greene, Collection I<\/p>\n

\"\u0152uvres<\/p>\n

\u0152uvres sensibles, Sarah Espeute<\/p>\n

\"Liquid<\/p>\n

Liquid Parlour by Sudden Object<\/p>\n

\"Dear<\/p>\n

Dear Elvira and Fortunato, RIPA<\/p>\n

\"iiode\"\/<\/p>\n

iiode<\/p>\n

\"Inserti,<\/p>\n

Inserti, Chiara Lionello<\/p>\n

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project info:<\/p>\n

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name: Convey Building<\/a> | @c_o_n_v_e_y<\/a><\/p>\n

location: Via San Senatore 10, Milan<\/p>\n

event: Milan Design Week 2026<\/p>\n

dates: April 20th \u2013 26th, 2026<\/p>\n

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conceived and promoted by: Simple Flair<\/a> | @simple_flair<\/a><\/p>\n

visual identity: Giga Design Studio<\/a> | @gigadesignstudio<\/a><\/p>\n