{"id":626955,"date":"2026-04-24T02:17:10","date_gmt":"2026-04-24T02:17:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/au\/626955\/"},"modified":"2026-04-24T02:17:10","modified_gmt":"2026-04-24T02:17:10","slug":"scas-matt-oreilly-on-survey-2","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/au\/626955\/","title":{"rendered":"SCA’s Matt O’Reilly on Survey 2"},"content":{"rendered":"

\"\"<\/p>\n

\n\t\t\t\t\t\t\t\t\t\tSCA’s Matthew O’Reilly. Image supplied\t\t\t\t\t\t\t\t\t<\/p>\n

Here\u2019s an interesting bit of trivia for you: Did you know that 2DayFM\u2019s Emma Chow is now the only mum on Sydney Breakfast radio?<\/p>\n

This rather intriguing fact came to light following the recent upheaval in the market, and SCA\u2019s Head of Broadcast Content Matt O\u2019Reilly says they\u2019re making the most of it.<\/p>\n

\u201cThat is a massive point of difference for us, we feel, in terms of connecting to the audience.\u201d<\/p>\n

Here is another bit of interesting trivia for you: the above statement is not entirely correct. But in the great tradition of \u2018The Spin Cycle,\u2019 allow me to reinvent my story!<\/p>\n

Emma is an FM brekky mum in Sydney but if I widen the algorithm slightly, Patrina Jones from Gold\u2018s The Christian O\u2019Connell Show also fits into this daypart and \u2013 broadening it even further \u2013 we discover Cathy Jubb of 2UE is also in the mix. <\/p>\n

These new revelations take nothing away from O\u2019Reilly\u2019s point about Emma\u2019s audience connection. <\/p>\n

My headline now should be Mums\u2019 the word. <\/p>\n

All four of SCA\u2019s Sydney and Melbourne stations enjoyed gains in the latest metro ratings.<\/p>\n

In his post-Survey 2<\/a> interview with Radioinfo\u2019s Steve Ahern, O\u2019Reilly says he expects those stations will continue benefit from the instability in the Breakfast timeslot, in both cities.<\/p>\n

\u201cI don\u2019t think we\u2019ve seen the effects of that at this point, though. There was only a slight dip for KIIS and Kyle and Jackie O (this survey).\u201d<\/p>\n

As O\u2019Reilly points out, there are three heritage shows which have left the Sydney market in recent months: in Kyle and Jackie O, Jonesy & Amanda and Fitzy, Wippa and Kate.<\/p>\n

\u201cSo there is still going to be a lot of audience transitioning to new shows. I think surveys 3 to 5 are going to be really interesting this year.\u201d<\/p>\n

\u201cWe\u2019ll see where it lands.\u201d<\/p>\n

Of 2DayFM\u2019s recent format change from \u2018The Hits Before They Hit\u2019 to \u2018Better Music and More Of It,\u2019 O\u2019Reilly sums it up in a nutshell: most of the songs people now hear on the station will be familiar ones.<\/p>\n

\u201cThat doesn\u2019t mean we\u2019re not playing any new music,\u201d he says. \u201cBut you\u2019ll hear a lot more older, familiar, singalong-to hits.\u201d<\/p>\n

\u201cI keep saying \u2013 and this is not an official strapline or anything \u2013 it\u2019s everything from Michael Jackson and Madonna through to Sabrina Carpenter and Sombr.\u201d<\/p>\n

O\u2019Reilly describes it as a variety format for people under 40.<\/p>\n

\u201cWe\u2019re only a week and a half into that, and I think it\u2019s really delivering on that promise.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"SCA’s Matthew O’Reilly. Image supplied Here\u2019s an interesting bit of trivia for you: Did you know that 2DayFM\u2019s…\n","protected":false},"author":2,"featured_media":626956,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[168390,64,63,303783,134,141776,301930,303784,136,15079,45262],"class_list":{"0":"post-626955","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-music","8":"tag-2dayfm","9":"tag-au","10":"tag-australia","11":"tag-emma-chow","12":"tag-entertainment","13":"tag-gfk","14":"tag-gfk-survey-2-2026","15":"tag-matt-oreilly","16":"tag-music","17":"tag-sca","18":"tag-triple-m"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/626955","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/comments?post=626955"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/posts\/626955\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media\/626956"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/media?parent=626955"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/categories?post=626955"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/au\/wp-json\/wp\/v2\/tags?post=626955"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}